R.I.S.E. to Support the floral industry during our annual fundraising campaign! Click Here to Make a Donation


60 Days to Raise $100,000 – Peer-to-Peer Campaign

60 Days to Raise $100,000 – Peer-to-Peer Campaign

Thank you for Joining Our 60 Days Campaign!

Supporting another 60 years of programs, research, and resources!

For the second year in a row, AFE’s annual fundraising event was held fully virtually in order to assure the safety and health of our floral community. As a Board and staff, our shared goal for this virtual non-event was to raise $100,000 in 60 days! (Monday, June 14th to Friday, August 13th)

Thanks to the quick work of our ambassadors and the generosity of our floral industry community, we have surpassed both our initial goal of $60,000 within the first 30 days and our new goal of $100,000. Breaking records for AFE’s annual fundraising event – during our 60th Anniversary Year!

Sponsors of this campaign have impacted the industry by funding research, scholarships, internships, and grants allowing AFE to expand its programs. 

For 60 years, AFE has been supporting the industry; thank you for helping us continue for another 60! 


See Our Final Numbers –


60 Days Final Number

Thank You to Our Sponsors!

Diamond Sponsors


Garcia Group Logo


Smithers-Oasis Floralife


Teleflora Logo



Green Circle Logo



Tagawa Logo



Charles & April Walton


Platinum Sponsors


DWF Logo


Kennicott Logo


Armellini Logo


BioWorks Logo


Los Angeles Flower Market




Hortica Logo


Metrolina Logo



Gold Sponsors

Billy Heroman's Logo



Smith Gardens Logo


Vansland Properties, Inc.


McNamara Florist


Flower Shop Network Logo

Holland America Flowers

Mellano & Company Logo


Jack and Carolyn Van Namen


Mayesh Logo

Northern Trust


Jacob and Rita Van Namen Trust


Silver Sponsors



John Dole




Anna Ball


Dr. Richard L. Harkess

Bill Doran Logo

Anne & Brent Stewart




Dr. Marvin Miller



Bronze Sponsors

Cactus Flower Florists
Candle Artisans, Inc.
Conner Park Florist
Flowers By George Inc.
Laura & Larry Shinall
GravityFree Studios
Northland Floral Inc.
Ramsey Kraft


Copper Sponsors

Debi Chedester
Coastal Wholesale Florist, Inc.
Sten & Maryann Crissey
Jim Daly
Equiflor/Rio Roses
Florabundance, Inc.
Jim Faust
John Fountain
Gustavo Gilchrist
Hall’s Flower Shop and Garden Center
Meister Media Worldwide
Terril & Cathy Nell
Norton’s Flowers & Gifts
Penny’s By Plaza Flowers
Phillip’s Flowers & Gifts
Rokay Floral
San Francisco Flower Market
Scott’s House of Flowers
Stadium Flowers
Alan Tanouye
Jason & Nicole Van Namen
John Van Namen




Click a Name Below to See that Fundraiser’s Page

Our Team of Fundraisers


  1. David Garcia, The Pete Garcia Co.
  2. Ken Young, Phoenix Flower Shops
  3. Candice Musgrove, Program Coordinator
  4. Laura Shinall, FreshPath Marketing
  5. Jim Daly, Floralife/Smithers-Oasis




Ambassadors & Board of Trustees


Your donation to AFE helps increase funding to support:

Commemorative T-ShirtPlease review the Sponsorship Levels below and join us in supporting sustainable growth for the floral industry! Sponsorship Benefits include promotional opportunities, featured job postings on AFE’s Career Center, commemorative t-shirts, water bottles, and recognition on AFE’s social media and newsletters. If you aren’t able to participate as a sponsor, please support AFE at the $60 level and receive the Anniversary T-shirt!

One last thing, if you have received multiple requests for our 60 Days to Raise $100,000, we apologize. Our entire Board of Trustees (all 18) and staff are participating and we are a competitive bunch!

Click Here for the Printable Form or donate directly to one of our fundraiser’s pages by clicking their name above. 

Sponsorship Tiers 2021