AFE’s Ambassador Award

For many years, AFA has been one of the Endowment’s most valued industry partners, working collaboratively to advance initiatives that benefit the floral industry. Through active engagement, promotion of AFE’s research and scholarship programs, and generous financial support, AFA has helped expand the reach and impact of the Endowment’s work while strengthening opportunities for the entire industry.

The organization’s commitment to developing future industry leaders is also reflected through the CalFlowers Frank Biddle Memorial Scholarship Fund, which provides scholarship opportunities while honoring the legacy of one of California’s most respected floral leaders.

“I am deeply honored to receive the AFE Ambassador Award. This recognition encourages me to further support progress in our industry and promote research and innovation as essential pillars of sustainable growth. AFE has been a crucial partner in addressing so many challenges we face, exemplified by recent workshops in Colombia on Thrips and Botrytis that improved pest management practices on our farms. This award reflects the commitment and hard work of the entire Asocolflores team and underscores our shared vision for a more sustainable and competitive future in floriculture. Together with AFE and our partners, we will continue to drive innovation and excellence in both Colombian and global floriculture.”

Dwight Larimer has been an incredible ambassador to AFE for over a decade. With his 40+ years of industry service, he has leveraged his knowledge and industry connections to support the industry and AFE. In addition to his terms as a Trustee, Larimer also served as AFE’s Chairman of the Board from 2016-2018. Additionally, and throughout his Board service, he served on AFE’s Education, Floral Marketing Fund (FMF), and PR/Development Committees – serving as Chair for both Education and FMF. With a passion for education and young professionals, Larimer helped create AFE’s Young Professionals Council in 2015, serving as the Board Liaison to the group, and developing programs to support their professional development.