Building A Stronger Floriculture Industry

retailshopAFE strongly believes in funding educational programs to promote and strengthen the floriculture industry. The majority of the programs funded are wide-reaching and focus on attracting young people to the industry or are educational endeavors to identify and solve industry needs and/or challenges.

Requests are reviewed on an annual basis, with funding dependent on the amount of funds available. The deadline for submission is June 1 each year.

Download the Educational Grant Application

Special Educational Grant Reports:


Floral Design Institutional Grant:flowerarrangement

James and Helen Phillip Scholarship Grant – a grant given annually to institutions with floral design programs. This grant provides tuition assistance to students training in retail floral design and operations. The following institutions currently receive funding from the James and Helen Phillip Scholarship Grant:

  • Hennepin Technical College
  • Joliet Junior College
  • Kishwaukee College
  • Mississippi State University
  • The Ohio State University ATI
  • Texas A&M University


Examples of Previous AFE Educational Grants:

Seed Your Future
Seed Your Future (SYF) is a national movement started by Longwood Gardens and the American Society for Horticultural Science. Along with the financial support of AFE, SYF aims to make more young people aware that horticulture is a vital, viable and exciting career path. Its goals are twofold: change the public perception of horticulture by calling attention to the positive qualities and diverse aspects of the profession; and attract more talented young people to careers in horticulture, thus ensuring the future of horticulture itself.

National Floriculture Forum
The National Floriculture Forum (NFF) is an educational meeting of university professors, students, government scientists and industry leaders with the objective of bringing together members of these communities for a three-day meeting to: 1) address issues of importance to the floriculture industry, 2) form collaborative relationships, and 3) learn from each other. Virtually any topic of significance can be the focus any one year. In the past, such topics have included improvement of federal research funding, identification or research needs, and (most recently) recruitment of students into floriculture careers. This meeting is the only one of its kind and it bringing more and more members of the floriculture community together each year.

SAF Pest Management Conference
At SAF’s annual Pest Management Conference, SAF grower members learn proven, leading techniques to help fight insects and disease. Networking with growers from varying background helps attendees create the best strategies to adapt to their business. The conference features a tabletop trade show of the latest Integrated Pest Management (IPM) products, technical information on disease and insect management tools and an update on American Floral Endowment research funding.

e-GRO Alert
A weekly bulletin created by researchers across the U.S. to notify greenhouse growers of current problems and issues that the collaborators with expertise in nutrition, water, plant growth regulators, light, temperature, pests and pathogens have observed while visiting greenhouses.