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Floriculture Research Funding Application

Apply for AFE research funding by August 1st!

a collage showing various areas of floriculture research including technology, lighting, pests, and flower varieties

Advancing the Floral Industry Through Innovative Research

We are committed to supporting innovative research that advances the floral industry. The work and expertise of university researchers are extremely important to us and the future of floriculture!

AFE-funded research solves scientific challenges posed by disease, pests, and other environmental issues. This research benefits not only growers but every segment of the industry down to the consumer.

Because there are always more funding requests than funding, each proposal will be evaluated for potential benefit to the industry. We encourage researchers to review the research priorities listed below.

Current Priorities

Our priorities are focused on all floricultural crops, including fresh-cut flowers and greens, flowering and foliage potted plants, bedding plants, and perennials. Projects benefiting any industry segment, from grower to the consumer will be considered for funding.

  • Sustainable Production and Handling Practices Including Water Use Efficiency, Growing Media, and Plastic Alternatives
  • Automation, Technology, and AI Leading to Labor Savings
  • Biocontrol of Pests
  • Reduction of the Impact of Climate Change on Production, Handling, and Product Quality
  • Advanced Breeding Technology, including CRISPR
  • Long-Term Storage and Shipping Conditions for Cut Flowers, Bedding, and Potted Plants
  • Production Technology
  • Postharvest Technology 
  • Botrytis Control and Management
  • Thrips Control and Management

Deadline August 1 Annually

Floriculture Research Funding Application

If you have any questions about the application, research proposal process, AFE’s priority areas, or a project idea, please contact us at afe@endowment.org.

Apply Now

Informational Webinar

In this webinar, learn more about the application process for 2025-2026 research proposals.

Topics covered include:
  • Application Timeline, from Submission to Notification
  • Overview of our Online Application Portal
  • Research Priorities: What Makes a Good Proposal?
  • Requirements for Funded Projects
  • Q & A Session


If you have any questions about the application, research proposal process, AFE’s priority areas, or a project idea, please get in touch with AFE at afe@endowment.org.

person working on an AFE research proposal


All proposals are reviewed by the AFE Research Committee for industry relevance, and by the Society of American Florists Growers Council. Proposals that rank the highest from these industry reviews will then be selected for academic and peer review to determine final funding.

If you are a researcher interested in becoming a peer reviewer, please get in touch with AFE.  We are always seeking new reviewers in specialty fields.

Additional Information

Quick Links

Looking For Funding?

AFE is committed to supporting research that advances the industry and combats current challenges. This research benefits every segment of the industry. We welcome new research proposal applications by August 1st of each year.