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Privacy Policy

What Personal Data we Collect and Why We Collect It

Personally Identifiable Information

This refers to information that lets us know the specifics of who you are. When you engage in certain activities on this site, such as subscribing to our newsletter, registering for an event, submitting a comment, filling out a survey, downloading our media, or sending us feedback, we may ask you to provide certain personal information. This information will be provided by you as you fill out and submit an online form. It is completely optional for you to engage in any activity that necessitates the submission of Personally Identifiable Information. If, however, you do elect to engage in these activities, we may ask that you provide us personal information, such as your first and last name, mailing address (including zip code), email address, employer, job title and department, telephone and facsimile numbers, and other personal identifying information. When ordering products or services on the site, you may be asked to provide a credit card number. Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.

Non-Personally Identifiable Information

This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you visit on our site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the Web site’s Uniform Resource Locator (“URL”) from whence you recently arrived, which URL you next go to, the browser you are using, and your Internet Protocol (“IP”) address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet.
Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. Other sites accessible through our site have their own privacy policies and data collection, use and disclosure practices. Please consult each site’s privacy policy.

Contact Us Forms

Data that is captured in contact forms is stored in our database in order to respond to website inquiries.  This data is kept safe on our servers indefinitely.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


We currently use Google Analytics on this website. Google Analytics is a third party service that collects information about website visitors. https://policies.google.com/privacy

Who We Share Your Data With

Service Providers

Sometimes we need to share your information with our third-party service providers, who help us provide and support the Services and other business functions. For example, we use service providers to assist with the following: analyzing data, hosting data, engaging technical support, processing payments, delivering content, mailing statements to subscribers, email distribution, and providing customer service.

We are not responsible for the policies or practices of third parties. Additionally, other companies which are visited via our site may collect information about you when you view or click on their sites through the use of cookies. We cannot control this collection of information. You should contact these advertisers directly if you have any questions about their use of the information that they collect.

These 3rd party services along with links to their privacy and data protection policies are listed below:

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

We retain personal information we collect from you for as long as we have an ongoing legitimate business need to do so. For example, we retain information in order to provide you with services, to comply with applicable legal, tax, or accounting requirements, and to enforce our agreements, prevent fraud, assist with investigations, resolve disputes, analyze or troubleshoot programs, enforce our terms of use, or take other actions permitted by law. We may also retain information to prevent re-registration in the event that your account has been suspended or terminated or to create an archival copy of your information, which might be used by us for record keeping and internal purposes.

For users that register on our website we store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Any data that is held by 3rd party resources will require you contacting them in order request data erasure.

Your contact information

American Floral Endowment
1001 North Fairfax St., Suite 201, Alexandria, VA 22314
(703) 838-5211

Additional information

How we protect your data

FMRF’s websites are protected with a SSL cert with the latest standards in order to protect traffic from your computer to our site.  Additionally, our websites are scanned daily for malicious website code.  We update our server software on a frequent basis in order to protect from hacking.  All databases are hosted in a secure environment and are only accessed by web professionals.

What data breach procedures we have in place

In the case of a data breach by website hack, we perform a site cleaning via file by file scan/replace.  We additionally will assess what if any data was accessed, and if deemed necessary will notify users within a 72 hour timeframe that their information may have been accessed, along with what information may have been disclosed.

What third parties we receive data from

We receive data from Google Analytics that shows us user traffic patterns on our website in order for us to determine what content our users are interested in viewing.

Survey and Polls

From time to time, we may conduct surveys and/or interactive polls to see what our donors think about important issues or to better target our funding programs. Participation in the surveys and/or polls is optional. Opinions and responses are not identifiable to any particular user. We may share aggregated demographic information with partners or supporters. We never share any information about specific individuals with any third party.

No Commercial Advertisements

The American Floral Endowment is a 501(c)(3) tax-deductible organization supported by charitable donations. We solicit and collect such charitable donations through the site, but do not advertise commercial products or services, or share your personal information with third parties for commercial marketing purposes.

Linked Sites

Our site may contain links to other websites that are not operated or controlled by AFE such as Facebook, Twitter, or LinkedIn. This also includes links to other industry organizations.  Please review the privacy policies of such other websites for information about what information they collect and how they use it.

Children’s Privacy

Our site is intended for general audiences, and is not directed to children under the age of 13. If you are a parent or guardian and discover that your child under the age of 13 has entered personal information on our site without your consent, you may alert us at afe@endowment.org and we will take the appropriate steps to delete the information.

International Visitors

The site is based in the United States and designed for visitors located in the United States. If you choose to provide information from any other region of the world, please be aware that you are consenting to the transfer of such information to the United States for storage and processing.


We may amend this privacy policy from time to time, and will make any such revised policy available on our site; please review it periodically. We maintain the option to modify this policy at any time by electronic notice posted on our website. Your continued use of our website after the date that such notices are posted will be deemed to be your agreement to the changed terms.
Please contact us at afe@endowment.org if you have any questions about this privacy policy or the ways in which we collect, use, and disclose information.