The American Floral Endowment (AFE) is the floral industry’s charitable organization that funds new and innovative research, educational grants, internships, and scholarships to attract young professionals and support continued education. These programs support growth and advancement for all segments of the floral industry.
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Become a proud supporter of AFE by sharing our ads, photos and logos on your websites, social media accounts, print publications and in any other ways as appropriate.
- Mission: To be the trusted source and catalyst for floriculture advancement through funding of innovative research, scholarships, internships, and educational grants that best serve the dynamic needs and demographics of all industry sectors
- Vision: A strong, unified floriculture community fostering industry innovation and growth to better connect people to flowers and plants in everyday life.
AFE has sponsored much of the modern research that benefits the industry, from funding studies on pest and disease control to marketing and media research. Contributions to the Endowment’s corpus directly result in consistent, stable increases in grant funding. Earnings from the corpus provide annual funding dollars.
As the corpus grows, dollars available for funding increase. Today, the corpus has grown to approximately $16 million with close to $1 million available for annual allocations. AFE is comprised of committees that evaluate research and scholarship proposals. Having committees in place makes it easier for donors to ensure their funds are handled properly without worrying about the mechanics behind donating. Nevertheless, AFE appreciates when donors want to give their input, which is always considered valuable.
Contributions in any amount are welcome at any time and in any legitimate form, including cash, insurance policies, marketable real and personal property, stocks, bonds, and planned giving methods.
AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.
Any gift you make to AFE is tax-deductible to the maximum extend allowed by law. AFE Tax ID: 23-6268380
Since 1961, the American Floral Endowment has worked tirelessly to support innovation and growth, strengthen our industry, and uplift the next generation. To read more about AFE’s history, click here.
AFE’s staff and Trustees recently completed a strategic planning project spanning eight months that included four intense meetings. Input from over four hundred industry members allowed us to review our strengths, weaknesses, how we could grow, and how we can better serve the industry. The result was the development of AFE’s 2022-2025 Strategic Plan, which updated our Vision and Mission statements and developed five core goals for AFE’s direction, which are:
- Expand Fundraising to increase internal capacity and further support the industry
- Increase Engagement with Young and Next-Generation Professionals
- Improve Brand Awareness and Communications with existing stakeholders
- Expand the Reach of AFE to new stakeholders to grow our market
- Increase Participation in AFE Core Programs
A dedicated Board of Trustees representing all industry segments serves the Endowment. All Trustees serve without monetary compensation of any kind and take part in all AFE activities, meetings, and travel at their own expense. Their top duties are fundraising and responsibility for the wise and prudent use of money contributed to the Endowment. View our Board of Trustees and Staff.
Contact Us
We would love to hear from you! Contact us today using any of the following methods.
610 Madison Street, Ste 101, PMB 803, Alexandria, VA 22314
1001 North Fairfax St., Suite 201, Alexandria, VA 22314
(703) 838-5211
afe@endowment.org
Usable Captions
Feel free to use the below captions on social media.
“The American Floral Endowment funds innovative research, scholarships, internships, and educational grants that ensure a strong future for the floral industry. Learn more and make a contribution at endowment.org!”
“Here at (Company), we support the ongoing and vital work AFE does to support the continued growth of the industry.”
“Join me in supporting the American Floral Endowment (AFE)! AFE funds scholarships and internships in the industry to support the next generation of floral. They also fund innovative research and educational grants to keep our industry strong and provide continued education opportunities for all. Visit endowment.org/donate.”
Support the American Floral Endowment
It is only through industry support that AFE is able to continue providing widespread programs, resources, and research, ensuring a bright and successful future for the floral industry.
AFE on Social Media