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Immersed in the Floral Industry

AFE Board Meetings, Grower Tours, GLFEE + WF&FSA This month, the American Floral Endowment’s (AFE) Board of Trustees and Staff traveled to Grand Rapids, Michigan, to connect with the industry by visiting with growers and attending the Great Lakes Floral and Event...

Newly Released! 2023 Grow Pro Webinar Series Lineup

The American Floral Endowment (AFE) has released the full lineup for the 2023 monthly Grow Pro Webinar Series. In these free webinars, nationally recognized researchers, hosts, and speakers offer ‘how-to’ advice based on AFE-funded and other research projects to help...

Introducing Friends of Floral

Hello Floral Industry Friends, 2023 is already in full swing and AFE’s Board of Trustees & staff are excitingly gearing up for a wonderful year of supporting floriculture. This year we are funding many vital floriculture resources, such as hosting a new personal...

How to Get Involved and Volunteer with AFE

Did you know there’s a multitude of ways you can get involved with AFE? Volunteering not only supports vital floral industry programs – but also inspires networking, community collaboration, and leadership opportunities to help provide for the future.   The Endowment...

Celebrating AFE’s 2022 Research #Eras

Some of you may have seen people talking about their 2022 “Eras” on TikTok or other social media platforms. (By the way, AFE is on TikTok – follow us at @AmericanFloralEndowment) An era, in this sense, is a lighthearted and often humorous way to look at an important...

Latest News

Planning for the Future Means Training for the Future

We’re all familiar with the term “cross-training” as a great way of developing fitness. Training in several different sports and disciplines allows a person to work more muscles and improve agility. Cross-training makes it easier to participate in a variety of...

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Empowering the Future Leaders of Floriculture

AFE's Personal Leadership Course for Young Professionals The future will be led by the next generation of innovative, creative,and passionate floral professionals.At the American Floral Endowment, we know that fostering budding professionals and students will ensure...

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Immersed in the Floral Industry

AFE Board Meetings, Grower Tours, GLFEE + WF&FSA This month, the American Floral Endowment’s (AFE) Board of Trustees and Staff traveled to Grand Rapids, Michigan, to connect with the industry by visiting with growers and attending the Great Lakes Floral and Event...

read more

Newly Released! 2023 Grow Pro Webinar Series Lineup

The American Floral Endowment (AFE) has released the full lineup for the 2023 monthly Grow Pro Webinar Series. In these free webinars, nationally recognized researchers, hosts, and speakers offer ‘how-to’ advice based on AFE-funded and other research projects to help...

read more

Suntory Flowers Glams Up the Grammys

Suntory Flowers delivered beautiful blooms to the red carpet with Tu Bloom of Bloom Designs, Inc., the official botanical artist for the Grammys. The 65th Annual Grammy® Awards were held February 5th at the Crypto.com Arena in Los Angeles. Bloom chose rich, jewel...

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Uplifting Arizona Florists Through Continued Education

We are thrilled to announce the recipient of AFE’s 2023 Arizona Retail Florist Education Travel Grant – Renee’ Potter AIFD from Fred’s Flowers in Tempe, Arizona!  “I am so excited to receive the Arizona Retail Florist Travel Grant! What a great opportunity AFE is...

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Introducing Friends of Floral

Hello Floral Industry Friends, 2023 is already in full swing and AFE’s Board of Trustees & staff are excitingly gearing up for a wonderful year of supporting floriculture. This year we are funding many vital floriculture resources, such as hosting a new personal...

read more

Memorial Tribute Established in Memory of Nicholas I. Paul

A memorial tribute honoring Nicholas Ignatius Paul has been established by Georgianna and Dennis Paul through the American Floral Endowment (AFE). Nicholas Ignatius Paul “Nick” (affectionately known as "Chief" by his colleagues) of Paul’s Wholesale Florist Company...

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Educational Grant Blooming at Mississippi State University

If there’s one thing we love to see, it’s our educational grants in action, educating and inspiring students. In 2022, AFE gave researchers at Mississippi State University an educational grant of $5,500 to start a cut flower garden on campus. This funding helped...

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Memorial Tribute Established in Memory of Del Demaree

Floral Industry Champion and Pioneer A memorial tribute has been established through the American Floral Endowment (AFE), honoring Delmar “Del” Earl Demaree Jr., AAF. Del Demaree Jr. passed away on January 2nd, 2023, at the age of 85. Del was a longtime industry...

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Featured

Immersed in the Floral Industry

AFE Board Meetings, Grower Tours, GLFEE + WF&FSA This month, the American Floral Endowment’s (AFE) Board of Trustees and Staff traveled to Grand Rapids, Michigan, to connect with the industry by visiting with growers and attending the Great Lakes Floral and Event...

read more

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.