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Announcing Industry-Wide Recruitment Resources

We have announced new customizable recruitment resources developed to help every industry segment’s local and national recruiting efforts. When used with the AFE Career Center, these templates provide floral industry members with everything they need to promote open...

Our Educational Grants Strengthen the Future of Floriculture

$70,000 Awarded in 2021-22 to 17 Programs   Alexandria, Virginia, October 20th, 2021 – 17 programs will receive funding through our 2021-22 Educational Grants. The organizations, universities, and industry groups receiving grant funding offer a diverse array of...

Twenty-One Students Awarded AFE Scholarships

ALEXANDRIA, VA – October 13th, 2021 – The American Floral Endowment (AFE) has awarded 21 students with scholarships totaling $54,500. In this 2021 scholarship cycle, 57 applications were received and reviewed. AFE is aware the floral industry faces significant...

Call for Applications: Arizona Retail Florist Education Travel Grant 2021

Arizona Retail Florist Education Travel Grant Deadline Extended to December 17th, 2021 The Arizona Retail Florist Education Travel Grant was established in 2017 to assist florists from Arizona in traveling to national industry events for educational programs and to...

60th Anniversary

Throughout the year, we will be celebrating the past, present, and future of the Endowment. Highlighting our successes over the decades and those that helped us get there.

Latest News

Special 60th Anniversary Edition of the AFE Bulletin

This 60th Anniversary Edition is our fourth quarterly print issue of 2021. Take a walk down memory lane with us in this special publication, where we will not only share our history and successes but also recognize the many organizations and individuals who have...

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Career Insights for Young Professionals

Survey Results and Webinar Recording This fall, the Endowment created two informal surveys for professionals in the industry and academia about their experiences and advice to help young professionals interested in pursuing a career in floriculture/horticulture. The...

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AFE’s Research Achievements

The challenges facing the flower industry have changed throughout the last 60 years, and with these changes, AFE has redirected research efforts adapting to the needs of the community that we serve. As opportunities developed from these challenges, AFE supported...

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Announcing Industry-Wide Recruitment Resources

We have announced new customizable recruitment resources developed to help every industry segment’s local and national recruiting efforts. When used with the AFE Career Center, these templates provide floral industry members with everything they need to promote open...

read more

Increasing Demand and Satisfaction in the Floral Industry

New Study Results Explores Purchasing, Preferences, and Targeted Messaging   The Floral Marketing Fund (FMF) released the results from the first of three consumer preferences studies being completed in 2021, Increasing Demand and Satisfaction in the Floral...

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Twenty-One Students Awarded AFE Scholarships

ALEXANDRIA, VA – October 13th, 2021 – The American Floral Endowment (AFE) has awarded 21 students with scholarships totaling $54,500. In this 2021 scholarship cycle, 57 applications were received and reviewed. AFE is aware the floral industry faces significant...

read more

Memorial Tribute Established in Memory of Bob Williams

Volunteer Leader, Industry Champion, and Business Expert   The American Floral Endowment (AFE) announces a new memorial tribute in memory of Robert “Bob” Williams II. Smithers-Oasis CEO Robin Kilbride, along with Red & Katie Kennicott of Kennicott Brothers...

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Featured

Announcing Industry-Wide Recruitment Resources

We have announced new customizable recruitment resources developed to help every industry segment’s local and national recruiting efforts. When used with the AFE Career Center, these templates provide floral industry members with everything they need to promote open...

read more

AFE Career Center

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.