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Red and Katie Kennicott

Authored by Bruce Wright How To Succeed by Thinking Beyond “Success” First in a series honoring members of AFE’s Heritage Circle. Created to recognize persons who have made provision for a planned gift to AFE, the Heritage Circle celebrates their significant contributions, enriching our past and securing our future. For more information, contact Debi Chedester […]

Give Yourself a (Tax) Break 

Authored by Bruce Wright Check out the free business tools available from AFE—and help keep them coming. Are you in need of something that will lift your spirits and relieve some stress in 60 seconds or less? Try sampling one of the sweet and playful videos in the #FlowerMarketingMonday campaign. It’s the next best thing […]

Buddy Jacobson Memorial Tribute Established

AFE received the sad news that beloved industry member and Former President and Chairman of Jacobson Floral Supply, Alan H. “Buddy” Jacobson passed Thursday, November 29, 2018 at age 87.  To forever honor Buddy, a Memorial Tribute has been established within AFE by Buddy’s friends at DESIGN MASTER color tool, inc. Buddy joined the family […]

The Ultimate Guide to Promoting the Holidays on Pinterest

  By Cindy Hanauer, AFE Trustee CEO of Grand Central Floral, LLC The leaves are beginning to change, and you know what that means? It’s time to prepare your Pinterest boards for holiday selling!  Say what?  Yes!  You’ll be glad you started early and are prepared to use the latest in social media to market […]

Judges Needed!

  Join the panel of contest judges for the 2nd Annual Flower Love Video Contest! Email aalexander@afeendowment if you are interested.  We need YOUR help! Volunteers are needed to be on the panel of contest judges that will determine the top 10 finalists for the 2nd Annual Flower Love Video Contest.   Judging Eligibility: Must be 18 years […]


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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.