Latest News

AFE Appoints New Chairman and Trustees

AFE announced that Jim Daly, VP of Floralife/Smithers-Oasis has been elected to serve a two-year term as AFE Chairman. His appointment began during the AFE Annual Fundraising Dinner in Palm Springs, CA. Jim replaces Dwight Larimer of DESIGN MASTER color tool, inc. who served as Chairman for the past two years and will remain on […]

AFE and e-Gro partner on Webinars

We have partnered with e-Gro to present webinars focusing on new findings from AFE-funded research projects. The webinars are free. They aim to better communicate the results to growers and to share how to best implement the findings. They also allow for a greater number of managers and staff to hear this information first-hand. The […]

5 Tips to Creating a Winning Flower Love Video

FMRF’s 2nd Annual Flower Love Video Contest launched earlier this month and is now accepting submissions through December 2. Want to make your video the best it can be? We’ve got some tips for you: 1. Check out the contest rules First things first, make sure you are following the rules. Unfortunately, if you break any […]

AFE-Funded Researchers Go Face to Face with Thrips

Sound scientific research has guided many of the flower crop production and postharvest handling practices used by growers, wholesalers, supermarkets and retail outlets today. AFE realizes that research you support must have direct value to each of you and to your companies. Assuring that research is relevant to flower production begins with making sure that […]

Letter from the Chairman

      It is an exciting time to be in the floral industry, and I am looking forward to serving as the AFE Chairman of the Board for the next two years. It looks like supplies have stabilized for floriculture products both in domestic and international markets. Retailers – namely, florists, supermarkets and big […]


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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.