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60 Days to Raise $100,000 – Peer-to-Peer Campaign

Join Us! Become a Sponsor! Support another 60 years of programs, research, and resources! For the second year in a row, AFE's annual fundraising event will be held virtually in order to assure the safety and health of our floral community. As a Board and staff, our...

New Monthly ‘Grow Pro’ Webinars

Providing the Floral Industry with Direct Access to Findings and Expert Researchers Innovation, vision, and education drive the future of the floral industry. Starting this May, we are hosting new monthly webinars on production topics that directly impact growers....

Paul Ecke, Jr. & Altman Family Scholarship Recipients

Flourishing Industry Prodigies Meet the future of the floral industry; this year’s Paul Ecke, Jr. and Altman Family Scholarship Recipients.  These recipients started out like many of us -- unassuming, young, soon-to-be plant people searching for a purposeful path in...

Applications Open for AFE’s Educational Grants

Call for Applications! AFE is now accepting applications for 2021 Educational Grants. The application deadline is June 1. AFE has opened applications for their 2021-2022...

Celebrating Industry Members’ AFE Stories with #AFEandMe

In celebration of our 60th anniversary, we have invited the floral community to share their #AFEandMe story with us. From long-time supporters to industry experts and students, many industry members have participated by sharing how AFE has impacted them personally and...

Latest News

Newly Released: Research Webinars for Thrips and Botrytis

Thrips & Botrytis Webinar Series Recordings Now Available   We have released webinar recordings from a 6-week webinar series highlighting new research findings from our specially-funded Thrips and Botrytis Research Fund. Initially presented exclusively to our...

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Remembering Sarah B. Armellini

Sarah B. Armellini, 97, of Palm City, Florida, formerly of Vineland, New Jersey, passed away on July 4, 2021, with her loving family by her side. Born in Vineland, New Jersey, on August 4, 1923. She was the daughter of William and Rachel (Scarpa) Dauito. She was...

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Floral Marketing Research Fund Announces Rebranding

  Growing Our Industry Together FOR IMMEDIATE RELEASE Alexandria, Virginia, July 12, 2021 –  The Floral Marketing Research Fund (FMRF), the industry’s organization for floral marketing research and resources, has announced its rebrand to the Floral Marketing Fund...

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Announcing Our 60th Anniversary Fundraising Event

  60 Days to Reach $60,000 - Support another 60 years of floral industry programs, research, and resources!   For the second year in a row, our annual fundraising event will be held virtually in order to assure the safety and health of the floral community....

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Featured

New Mailing Address Announcement

We have changed our mailing address in an effort to receive mail more quickly and efficiently during these ever-shifting times. Please note AFE’s new mailing address below and forward all printed materials, checks, or other communications to this address:

 American Floral Endowment 
625 First Street, PMB 803      
Alexandria, VA  22314

Your support is very important to us! If you have mailed us a donation and have not received an acknowledgement letter or the shipment was returned to you, please reach out to us at (703) 838-5211 or afe@endowment.org. 

60 Days to Raise $100,000 – Peer-to-Peer Campaign

Join Us! Become a Sponsor! Support another 60 years of programs, research, and resources! For the second year in a row, AFE's annual fundraising event will be held virtually in order to assure the safety and health of our floral community. As a Board and staff, our...

read more

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.