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Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

#FlowerMarketingMonday

We're up for the challenge...are you? Based on industry feedback, we've decided to release a new video on the first Monday of every month. You'll be reminded during the rest of the month that this video is available to download and customize for your own business!...

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below...

Latest News

Getting Back to the Basics: Cooling, Cleanliness and Care

Floral customers want beautiful flowers that last. The biological mechanisms governing flower life and quality are complex, but the practices recommended for growers, wholesalers and retail florists are really quite simple. AFE-supported research confirms that there...

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Industry Honors Dr. Paul Thomas through AFE

A memorial tribute has been established with the American Floral Endowment by the University of Georgia Department of Horticulture to honor Paul Thomas, Ph.D. who passed away September 14, 2019, at the age of 65. Paul was a renowned researcher, prolific speaker and...

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AFE’s Fundraising Dinner Celebrates Industry Success

The AFE 43rd Annual Fundraising and Recognition Dinner was held during the SAF Annual Convention in Amelia Island, Florida on Thursday, September 19, 2019. The evening was full of excitement as AFE reported on program and research success stories. Two new named...

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AFE Appoints New Trustees

The American Floral Endowment (AFE) appointed Dr. Megan Bowman of Ball Horticultural Company and Gustavo Gilchrist of Kennicott Brothers Company to join the AFE Board of Trustees. Both will serve a three-year term starting in September 2019.  AFE Trustees are industry...

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AFE’s Fill the Vase Fundraiser!

The American Floral Endowment, the national organization that funds floral research, scholarships, grants, and internships, kicked off its 2019 fall fundraiser, “Fill the Vase,” at their 43rd Annual Fundraising and Recognition Dinner on September 19. Nearing their...

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Two New Named Funds

Two new named funds were announced at AFE’s 43rd Annual Fundraising and Recognition Dinner on September 19. The first new named fund is The Retail Florist’s Continued Education Fund. This fund was established by Bob and Carol Sharpe from Frederick, Maryland. Bob and...

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Krissy Doyle Memorial Tribute Established

A memorial tribute has been established by staff members of the Society of American Florists to honor Krissy Doyle. Krissy worked for nearly two decades as SAF’s manager of Member and Data Services before passing away in the summer of 2019 at the age of 49 after a...

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Featured

Internships & Scholarships for the next generation

Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.