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#FlowerMarketingMonday

Want to learn the best ways to use our #FlowerMarketingMonday videos? View FMRF’s “How to Make the Most of #FlowerMarketingMonday” guide.   Move over Taco Tuesday! AFE made a new day of the week that started its own viral buzz. Better yet, this day is especially for the floral industry. Introducing… #FlowerMarketingMonday! Beginning April 16th, a new video […]

July Bulletin

AFE Bulletin – July Issue

The July issue of the 2018 AFE Bulletin has been released and features a guide to #FlowerMarketingMonday, recaps of AFE presentations, information on how to order poster-sized Daily Light Integral maps and more! Get the latest AFE news and help support future programs advancing floriculture! To receive future editions of the Bulletin via email, please send […]

AFE Bulletin

AFE Bulletin – June Issue

The June issue of the 2018 AFE Bulletin has been released and features #FlowerMarketingMonday updates, an introduction to the new AFE staff members, an announcement of new Daily Light Integral maps and more! Get the latest AFE news and help support future programs advancing floriculture! To receive future editions of the Bulletin via email, please send your […]

Daily Light Integral Maps for the U.S.

Daily Light Integral (DLI) maps display the ambient light delivered daily during each month across the entire U.S. These maps were researched and developed by James Faust of Clemson University and Joanne Logan of The University of Tennessee. They are unique because DLI is a measurement of light that is particularly valuable for estimating plant […]

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.