Latest News
Consumer Valuation of Plants Project: Intercept Interview Results Preview
A small introductory qualitative study was completed to set the stage for the plant valuation research project and inform upcoming quantitative studies. Intercept interviews (n=44) were conducted at three garden center locations in Southern Ontario as well as one...
Preparing for Valentine’s Week 2021
How Do I Love Thee? Let’s Me Count the Dollars! Indeed, we’re all reciting love sonnets to the success of Valentine's Week 2021, as 2020 has dulled so many financial arrows! In 2020, Valentine’s Day fell on a Friday, and in 2021, Valentine’s Day will move to the end...
Why Support AFE – A History of Giving
Read About Lee Phillip Bell and Be Inspired When William and Lee Phillip Bell created their popular daytime drama, “The Bold and the Beautiful,” presumably they sought a name that would lure potential viewers. Unintentionally they selected one that perfectly describes...
AFE’s Giving Tuesday 2020
Giving Tuesday is a "global generosity movement" that encourages people around the world to do good. Every act of generosity counts! This year, Giving Tuesday falls on December 1st. Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to...
Memorial Tribute Established in Memory of Arthur Brentwood Humphrey
The American Floral Endowment (AFE) announces a new memorial tribute in memory of Arthur Brentwood Humphrey, a longtime friend of the floral industry who died on October 6, 2020, at the age of 74. The $1,000 fund was established by the Mayme Leong Family of Ah Sam...
A Letter from AFE’s Incoming Chairman, Laura Shinall
I am honored to begin my term as Chairman of the AFE Board of Trustees. The Endowment has been a part of my life for many years. As I follow in the footsteps of my father, Del Demaree past Chairman (1992-1993), I’m reminded how he instilled in me and our company,...
AFE’s Awarded Educational Grants for 2020
The American Floral Endowment is pleased to announce that 16 organizations will receive funding through our 2020-2021 Educational Grants. This year's list includes 5 new programs in addition to continued funding for 11 ongoing programs. The funding will support...
What’s in “Store” for the 2020 Holiday Season?
Will It Be Naughty or Nice? On Dasher, On Dancer, On Master and Visa! Without doubt, the 2020 holiday season will be one for the record books -- either good, bad or somewhere in the middle! The timeline of Christmas selling continues to evolve, with Black Friday and...
Featured
- AFE In The News – Articles
- AFE Webinars
- Floriculture Infosearch
- #FlowerMarketingMonday
- New Research Application Process
- Floral Holiday Social Media Images
Application Deadlines
- Floral Industry Internships – March 1st & October 1st
- Business Internships – Applications Accepted Year Round
- MS/Ph.D. Scholarships – February 1st
- James & Helen Phillip Floral Design Grant – March 1st
- Undergrad & Graduate Scholarships – May 1st
- Educational Grants – June 1st
- Research Applications – June 1st
- Travel Grant for Arizona Retailers – October 1st
- AFE In The News – Articles
- AFE Webinars
- Floriculture Infosearch
- #FlowerMarketingMonday
- New Research Application Process
- Floral Holiday Social Media Images
Application Deadlines
- Floral Industry Internships – March 1st & October 1st
- Business Internships – Applications Accepted Year Round
- MS/Ph.D. Scholarships – February 1st
- James & Helen Phillip Floral Design Grant – March 1st
- Undergrad & Graduate Scholarships – May 1st
- Educational Grants – June 1st
- Research Applications – June 1st
- Travel Grant for Arizona Retailers – October 1st
AFE Career Center
AFE’s Giving Tuesday 2020
Giving Tuesday is a "global generosity movement" that encourages people around the world to do good. Every act of generosity counts! This year, Giving Tuesday falls on December 1st. Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to...