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Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

#FlowerMarketingMonday

We're up for the challenge...are you? Based on industry feedback, we've decided to release a new video on the first Monday of every month. You'll be reminded during the rest of the month that this video is available to download and customize for your own business!...

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...

Latest News

Winners and Doers

This year’s Paul Ecke Jr. and Altman Family scholars are horticulture superstars! Authored by Bruce Wright Looking for reasons to feel optimistic about the future of the floral industry? Meet these four brilliant, engaging young people committed to making it...

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Seven Students Awarded AFE Intern Scholarships

Seven students selected to receive AFE internships from the March cycle of applicants. Five students were awarded Vic & Margaret Ball Internships and two students were awarded a Mosmiller Internship. Each will receive scholarships after successfully completing...

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2019 Fundraising & Recognition Dinner

AFE's largest fundraising event of the year – the 2019 Annual Fundraising Dinner is scheduled for Thursday, Sept. 19, 2019, from 6 to 9 p.m. in Amelia Island, FL, in conjunction with the Society of American Florists' Annual Convention. Come together with hundreds of...

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Flower Summit: An Industry Collaboration

AFE recently participated in the latest Flower Summit meeting, which was held in Washington D.C. on March 13, 2019. Started in 2014, Flower Summit meetings allow for a designated time for national associations to come together to determine the best ways to benefit the...

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Now Accepting Applications for 2019 AFE Scholarships

Applications are now being accepted for more than 25 different scholarships through the American Floral Endowment (AFE). Sophomore, junior, senior and graduate students studying floriculture and horticulture must submit their applications online by the May 1 deadline....

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Featured

Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.