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60th Anniversary

Throughout the year, we will be celebrating the past, present, and future of the Endowment. Highlighting our successes over the decades and those that helped us get there.

Preparing for Valentine’s Week 2021

How Do I Love Thee? Let’s Me Count the Dollars! Indeed, we’re all reciting love sonnets to the success of Valentine's Week 2021, as 2020 has dulled so many financial arrows! In 2020, Valentine’s Day fell on a Friday, and in 2021, Valentine’s Day will move to the end...

Successful Poinsettia Packing, Shipping, and Handling

Preparing Your Poinsettias for Shipping and Retail Display Begins at Bract Color It is hard to believe that the first poinsettias will be shipped to retail stores in just 4–5 weeks and shipments will continue until near December 20. Life becomes hectic in poinsettia...

AFE Awards $38,500 in Scholarships

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COVID-19 FAQs and Safety Guidelines for the Floral Industry

The Coronavirus hit the floral industry very hard this spring at a time that usually has high sales and profits. In the first few weeks of this pandemic, floral sales plummeted. We were concerned not only about the survival of businesses but for the health and safety...

Latest News

CalFlowers Strengthens Scholarship Fund with Donation

CalFlowers, the leading floral trade association in California serving growers and the entire supply chain in 48 states, announces the donation of $50,000 to the American Floral Endowment (AFE) in Alexandria, VA. The monetary gift is directed to fund the CalFlowers...

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Memorial Tribute Established in Memory of Harold Wilkins

The American Floral Endowment (AFE) announces a new memorial tribute in memory of Dr. Harold F. Wilkins, Professor Emeritus, Department of Horticulture, University of Minnesota, who passed away on January 7, 2021. Dr. Wilkins was a major force in the floriculture...

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AFE Celebrates 60 Years of Providing For the Floral Future

The American Floral Endowment (AFE) is excited to announce the celebration of its 60th anniversary in 2021. AFE is the leading charitable organization supporting floral and horticulture advances and growth through scientific research, scholarship and internship...

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Memorial Tribute Established in Memory of Paul Daum

The American Floral Endowment (AFE) announces a new memorial tribute in memory of Paul Leonard Daum, who died on December 31st, 2020, at the age of 95. The $1,000 fund was established by the Fred C. Gloeckner Company, his friends and colleagues. Paul has been...

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‘BCAs are your little employees, treat them like that’

Dr. Mette Nielsen on how different aspects of greenhouse climates affect BCAs and the efficacy of IPM “Biological control agents can be seen as the grower’s little employees and just like people, there are things they need to enable them to work effectively.” This was...

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Give the Gift that Keeps on Giving

Consider a year-end gift to the floral industry this holiday season. By making a donation to AFE, you are supporting the continued success of our industry through programs and resources aimed at solving challenges and promoting opportunities in floriculture.  [button...

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Featured

New Mailing Address Announcement

We have changed our mailing address in an effort to receive mail more quickly and efficiently during these ever-shifting times. Please note AFE’s new mailing address below and forward all printed materials, checks, or other communications to this address:

 American Floral Endowment 
625 First Street, PMB 803      
Alexandria, VA  22314

Your support is very important to us! If you have mailed us a donation and have not received an acknowledgement letter or the shipment was returned to you, please reach out to us at (703) 838-5211 or afe@endowment.org. 

60th Anniversary

Throughout the year, we will be celebrating the past, present, and future of the Endowment. Highlighting our successes over the decades and those that helped us get there.

read more

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.