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Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

#FlowerMarketingMonday

Want to learn the best ways to use our #FlowerMarketingMonday videos? View FMRF's "How to Make the Most of #FlowerMarketingMonday" guide.   Move over Taco Tuesday! AFE made a new day of the week that started its own viral buzz. Better yet, this day is especially...

New AFE Videos Tout Floriculture Successes

Five new AFE videos have been released highlighting floriculture successes through industry collaboration, support and participation. "Each video shares real stories from industry members on career development through scholarships and internships, and true examples of...

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...

Latest News

AFE Board Members Go to College (Station)

AFE held this year’s February Board of Trustees Meeting in College Station, Texas. The group visited Texas A&M, where AFE has awarded over $800,000 in research and educational grants. Currently, AFE is supporting research at the university on consumer preference...

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My First Experience with the NFF

By YPC Member, Yiyun Lin My first time at NFF was a fantastic experience. The meeting began with a tour of the Chicago Botanic Garden, showing us its unique landscape, incredible design, newly renovated greenhouse space, as well as a first look at their seasonal...

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Gus De Hertogh Celebration of Life

Dr. De Hertogh was an internationally renowned researcher and expert in the industry, specifically, revolutionizing forcing bulbs as pot crops on a global scale. He served as AFE’s first Research Coordinator from 1999 to 2014.

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Research Study to Break New Ground in Understanding Consumers

Sales of cut flowers have decreased recently in the U.S. floral market. Some experts posit that this could be correlated with changes in disposable income, causing some consumers to move to the lower-value end of the market. Others contend that this decrease in floral purchasing could also be due to barriers such as price or the availability of alternative gift items.

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Thank you 2018 donors!

Your support is greatly appreciated and allows us to continue providing programs and other important benefits to the industry. AFE is the floral industry’s endowment — a place where all industry members can invest to help solve critical challenges. Tackling industry challenges is something that can’t be done overnight, or by one individual or company; it takes a collaborative effort and the support of many.

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Featured

Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

#FlowerMarketingMonday

Want to learn the best ways to use our #FlowerMarketingMonday videos? View FMRF's "How to Make the Most of #FlowerMarketingMonday" guide.   Move over Taco Tuesday! AFE made a new day of the week that started its own viral buzz. Better yet, this day is especially...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.