According to Social Media Today, 90 percent of customers say videos help make buying decisions.  This is the strategy behind the American Floral Endowment’s (AFE’s)  #FlowerMarketingMonday weekly video series, which has reached more than 30,000 consumers in its few weeks. The video series that kicked off in mid-April, and continues through December 2018, features a […]

The April issue of the 2018 AFE Bulletin has been released and features the new #FlowerMarketingMonday weekly video campaign, 2018 Paul Ecke Jr., and Altman Family Scholarship Winners, FNRI Funding news and more!  Get the latest AFE news and help support future programs advancing floriculture! To receive future editions of the Bulletin via email, please […]

Move over Taco Tuesday!   AFE has just created another day of the week that’s worthy of its own viral buzz — and it’s created especially for the floral industry. Introducing… #FlowerMarketingMonday! Beginning April 16th, and weekly through the end of 2018, a new video promoting flowers will be shared weekly on the AFE Facebook and […]

Two students were awarded $5,000 scholarships from the 2018 Altman Family Scholarship Fund. Krishna Bhattarai, a Ph.D student at the University of Florida Gulf Coast Research and Education Center, and Nathan Nordstedt, of The Ohio State University were both awarded the 2018 scholarship for their exemplary work and outstanding dedication to their floriculture studies. The […]