Latest News
Memorial Tribute Established in Memory of Paul Daum
The American Floral Endowment (AFE) announces a new memorial tribute in memory of Paul Leonard Daum, who died on December 31st, 2020, at the age of 95. The $1,000 fund was established by the Fred C. Gloeckner Company, his friends and colleagues. Paul has been...
Impact of Irrigation and Fertilization Practices on Herbaceous Perennial Growth and Flowering
The visual appearance of plant materials is an important purchasing factor for consumers. Uneven growth, poor branching, wilting, and nutrient deficiencies can reduce the salability of plants. Insufficient irrigation and fertilization can impact various aspects of...
Introducing Research and Outreach Project LAMP: Lighting Approaches to Maximize Profit
Figure 1. Black-eyed Susan seedlings exposed to the same DLI as photoperiod increased from 12 to 21 hours. Plants receiving 21 hr of lighting had a 30% higher shoot dry weight than 12 hr plants. Introduction Supplemental lighting provides quicker crop turns, higher...
‘BCAs are your little employees, treat them like that’
Dr. Mette Nielsen on how different aspects of greenhouse climates affect BCAs and the efficacy of IPM “Biological control agents can be seen as the grower’s little employees and just like people, there are things they need to enable them to work effectively.” This was...
Give the Gift that Keeps on Giving
Consider a year-end gift to the floral industry this holiday season. By making a donation to AFE, you are supporting the continued success of our industry through programs and resources aimed at solving challenges and promoting opportunities in floriculture. [button...
AFE’s Research Accomplishments – Past, Present, and Future
In 1843, Charles Dickens introduced the world to the ghosts of Christmas Past, Present, and Future. The visits by these spirits transformed Scrooge from being a miser to someone who treated everyone with kindness, generosity, and compassion. This same type of...
Consumer Valuation of Plants Project: Intercept Interview Results Preview
A small introductory qualitative study was completed to set the stage for the plant valuation research project and inform upcoming quantitative studies. Intercept interviews (n=44) were conducted at three garden center locations in Southern Ontario as well as one...
Preparing for Valentine’s Week 2021
How Do I Love Thee? Let’s Me Count the Dollars! Indeed, we’re all reciting love sonnets to the success of Valentine's Week 2021, as 2020 has dulled so many financial arrows! In 2020, Valentine’s Day fell on a Friday, and in 2021, Valentine’s Day will move to the end...
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60th Anniversary
Throughout the year, we will be celebrating the past, present, and future of the Endowment. Highlighting our successes over the decades and those that helped us get there.
- AFE In The News – Articles
- AFE Webinars
- Floriculture Infosearch
- #FlowerMarketingMonday
- New Research Application Process
- Floral Holiday Social Media Images
Application Deadlines
- Floral Industry Internships – March 1st & October 1st
- Business Internships – Applications Accepted Year Round
- MS/Ph.D. Scholarships – February 1st
- James & Helen Phillip Floral Design Grant – March 1st
- Undergrad & Graduate Scholarships – May 1st
- Educational Grants – June 1st
- Research Applications – June 1st
- Travel Grant for Arizona Retailers – October 1st