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AFE Awards $38,500 in Scholarships

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Four Industry Members Earn AAF Designation

Four floral industry members with varied and distinguished experience are set to be inducted into the American Academy of Floriculture (AAF). The honorees have earned the prestigious rank by committing their time and energy to both the floral industry and their local...

COVID-19 FAQs and Safety Guidelines for the Floral Industry

The Coronavirus hit the floral industry very hard this spring at a time that usually has high sales and profits. In the first few weeks of this pandemic, floral sales plummeted. We were concerned not only about the survival of businesses but for the health and safety...

Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

Latest News

Floriculture and Nursery Research Initiative

A Brief History and Current Projects In the early 1990’s, the Society of American Florists (SAF) and the American Nursery and Landscape Association (now AmericanHort), sought support of Congress to allocate dedicated funding for floral and nursery research. In 1996,...

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Successful Poinsettia Packing, Shipping, and Handling

Preparing Your Poinsettias for Shipping and Retail Display Begins at Bract Color It is hard to believe that the first poinsettias will be shipped to retail stores in just 4–5 weeks and shipments will continue until near December 20. Life becomes hectic in poinsettia...

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Giving to Grow Virtual Mask-erade Photos

American Floral Endowment's 2020 Giving to Grow VIrtual Mask-erade Dinner provided all sponsors and participants with event masks. These event masks were used to create and design fun mask-erade photos. From at-home game and date nights to beach and fishing trips, the...

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AFE Virtual Dinner Raises Funds, Inspires Creativity

Due to the COVID-19 pandemic, the American Floral Endowment turned its annual fundraising dinner, typically held at the start of the Society of American Florists’ annual convention, into a virtual “mask-erade,” in which supporters enjoyed a meal from the safety of...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.