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AFE’s Giving Tuesday 2020
Giving Tuesday is a "global generosity movement" that encourages people around the world to do good. Every act of generosity counts! This year, Giving Tuesday falls on December 1st. Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to...
Memorial Tribute Established in Memory of Arthur Brentwood Humphrey
The American Floral Endowment (AFE) announces a new memorial tribute in memory of Arthur Brentwood Humphrey, a longtime friend of the floral industry who died on October 6, 2020, at the age of 74. The $1,000 fund was established by the Mayme Leong Family of Ah Sam...
A Letter from AFE’s Incoming Chairman, Laura Shinall
I am honored to begin my term as Chairman of the AFE Board of Trustees. The Endowment has been a part of my life for many years. As I follow in the footsteps of my father, Del Demaree past Chairman (1992-1993), I’m reminded how he instilled in me and our company,...
AFE’s Awarded Educational Grants for 2020
The American Floral Endowment is pleased to announce that 16 organizations will receive funding through our 2020-2021 Educational Grants. This year's list includes 5 new programs in addition to continued funding for 11 ongoing programs. The funding will support...
What’s in “Store” for the 2020 Holiday Season?
Will It Be Naughty or Nice? On Dasher, On Dancer, On Master and Visa! Without doubt, the 2020 holiday season will be one for the record books -- either good, bad or somewhere in the middle! The timeline of Christmas selling continues to evolve, with Black Friday and...
Announcing AFE and Rio Roses Virtual Mask-erade Photo Contest Winner!
The American Floral Endowment (AFE) transformed their Annual Fundraising Dinner into a Virtual Mask-erade Event featuring Photo Contest sponsored by Rio Roses Alexandria, Virginia, October 1, 2020 – In light of the COVID-19 Pandemic, the American Floral...
Floriculture and Nursery Research Initiative
A Brief History and Current Projects In the early 1990’s, the Society of American Florists (SAF) and the American Nursery and Landscape Association (now AmericanHort), sought support of Congress to allocate dedicated funding for floral and nursery research. In 1996,...
Prime Your Plants for Success with Biostimulants
Read More >> This article was originally published on Greenhouse Grower.
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AFE’s Giving Tuesday 2020
Giving Tuesday is a "global generosity movement" that encourages people around the world to do good. Every act of generosity counts! This year, Giving Tuesday falls on December 1st. Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to...