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AFE’s Research Director, Dr. Terril Nell, Inducted into the Floriculture Hall of Fame

The American Floral Endowment (AFE) is excited to celebrate and recognize Research Director, Terril Nell, Ph.D., AAF for his recent induction into the 2023 Society of American Florists (SAF) Floriculture Hall of Fame. Dr. Nell was awarded this accolade at SAF’s 2023...

Celebrating AFE’s Many Friends of Floral

Recognizing the Endowment’s Milestones, New Initiatives, and Dedicated Donors The Endowment hosted its annual event & reception during the SAF Annual Convention in Phoenix, AZ on September 7, 2023.   The evening was a celebration of the floral industry as a...

Two Industry Leaders Recognized with AFE’s New Ambassador Award

AFE Champions – Dr. Marvin Miller and Dwight Larimer The American Floral Endowment (AFE) is excited to announce the recipients of the inaugural AFE Ambassador Awards! The AFE Ambassador Award recognizes an individual, organization, or institution in the floral...

22 Students Recognized with Scholarships

The American Floral Endowment (AFE) provides more scholarships in floriculture than any other organization to help attract, retain, and support young professionals to our industry. AFE scholarships act as a powerful catalyst for the next generation of floral industry...

New Salary Data Showcases the Promise of Horticulture Careers

Seed Your Future (SYF), in collaboration with the American Floral Endowment (AFE) and North Carolina State University, is excited to announce the results of its comprehensive horticultural salary survey. The survey, conducted in Fall 2022, aimed to provide valuable...

Latest News

Longer-Lasting Cut Flowers: The Subzero Solution

Discover how cutting-edge research can help flower growers store flowers for longer durations, ensuring blooms remain fresh and vibrant for extended periods. Hear the direct findings from AFE-funded research along with accessing the full research report.  Cold storage...

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Helping the Next Generation Succeed at ASHS

Warm weather, beautiful summer blooms, and a vibrant student presence were the backdrop for this year’s American Society for Horticultural Science (ASHS) Annual Conference in Orlando, Florida from July 31-August 4th, which was attended by nearly 1100 people. AFE was...

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AFE Appoints New Trustees & Officers

The American Floral Endowment (AFE) depends on industry leadership, insights, and expertise to support research and programs that best serve all of floriculture. This September, AFE appointed three new Trustees to join the diverse group with representation across...

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Celebrating AFE’s Many Friends of Floral

Recognizing the Endowment’s Milestones, New Initiatives, and Dedicated Donors The Endowment hosted its annual event & reception during the SAF Annual Convention in Phoenix, AZ on September 7, 2023.   The evening was a celebration of the floral industry as a...

read more

Memorial Tribute Established in Memory of Andy Mast

A memorial tribute has been established in memory of Andy C. Mast through the American Floral Endowment by the Mast Family and friends at Ednie Flower Bulb Company, Fredon, NJ. Andy Mast, owner of Andy Mast Greenhouses and industry pioneer, passed away on July 8th,...

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2 New Named Funds Announced at AFE Annual Reception

Introducing the Carlstedt's LLC Fund and the Pérez Villegas Family Fund The American Floral Endowment (AFE) announced the establishment of two new Named Funds during our recent Friends of Floral Reception on Sept. 7th - the Carlstedt’s LLC Fund and the Pérez Villegas...

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Featured

Giving Back to Floral: AFE Donor Spotlight

Read About This Month’s Highlighted Donor

That Flower Feeling

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.