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AFE’s Giving Tuesday 2020

Giving Tuesday is a "global generosity movement" that encourages people around the world to do good. Every act of generosity counts! This year, Giving Tuesday falls on December 1st.  Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to...

Successful Poinsettia Packing, Shipping, and Handling

Preparing Your Poinsettias for Shipping and Retail Display Begins at Bract Color It is hard to believe that the first poinsettias will be shipped to retail stores in just 4–5 weeks and shipments will continue until near December 20. Life becomes hectic in poinsettia...

AFE Awards $38,500 in Scholarships

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COVID-19 FAQs and Safety Guidelines for the Floral Industry

The Coronavirus hit the floral industry very hard this spring at a time that usually has high sales and profits. In the first few weeks of this pandemic, floral sales plummeted. We were concerned not only about the survival of businesses but for the health and safety...

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AFE’s Giving Tuesday 2020

Giving Tuesday is a "global generosity movement" that encourages people around the world to do good. Every act of generosity counts! This year, Giving Tuesday falls on December 1st.  Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to...

read more

A Letter from AFE’s Incoming Chairman, Laura Shinall

I am honored to begin my term as Chairman of the AFE Board of Trustees. The Endowment has been a part of my life for many years. As I follow in the footsteps of my father, Del Demaree past Chairman (1992-1993), I’m reminded how he instilled in me and our company,...

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AFE’s Awarded Educational Grants for 2020

The American Floral Endowment is pleased to announce that 16 organizations will receive funding through our 2020-2021 Educational Grants.   This year's list includes 5 new programs in addition to continued funding for 11 ongoing programs. The funding will support...

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What’s in “Store” for the 2020 Holiday Season?

Will It Be Naughty or Nice? On Dasher, On Dancer, On Master and Visa! Without doubt, the 2020 holiday season will be one for the record books -- either good, bad or somewhere in the middle!  The timeline of Christmas selling continues to evolve, with Black Friday and...

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Floriculture and Nursery Research Initiative

A Brief History and Current Projects In the early 1990’s, the Society of American Florists (SAF) and the American Nursery and Landscape Association (now AmericanHort), sought support of Congress to allocate dedicated funding for floral and nursery research. In 1996,...

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AFE’s Giving Tuesday 2020

AFE’s Giving Tuesday 2020

Giving Tuesday is a "global generosity movement" that encourages people around the world to do good. Every act of generosity counts! This year, Giving Tuesday falls on December 1st.  Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.