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Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

#FlowerMarketingMonday

We're up for the challenge...are you? Based on industry feedback, we've decided to release a new video on the first Monday of every month. You'll be reminded during the rest of the month that this video is available to download and customize for your own business!...

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...

Latest News

Service Is Tradition for Big-Picture Pioneers

Jack and Carolynn Van Namen Jack and Carolynn Van Namen. Third in a series honoring members of AFE’s Heritage Circle. Created to recognize persons who have made provision for a planned gift to AFE, the Heritage Circle celebrates their significant contributions,...

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To LED or Not to LED

By Erik Runkle Light-emitting diodes (LEDs) have captured the interest of a lot of greenhouse growers as well as academics. One of the best ways to exploit this lighting technology is to grow young plants indoors. Here, we have full control of the growing environment....

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2020 National Floriculture Forum

2020 National Floriculture Forum The dates of the 2020 National Floriculture Forum are February 28 – March 1 (note that it is a leap year!) in Charlotte, NC. The timing of the NFF overlaps with AFE’s Board Meeting. We plan for several joint meals and a field trip to...

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Year Three of Gift-Matching!

ALEXANDRIA, VA – Nov. 1, 2019 – Friends of the floral industry, are you ready for another year of the AFE Challenge? Smithers-Oasis/ FLORALIFE® is partnering with the American Floral Endowment (AFE) for the third year in a row of gift-matching. The challenge supports...

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Getting Back to the Basics: Cooling, Cleanliness and Care

Back to basics: floral customers want beautiful flowers that last. care The biological mechanisms governing flower life and quality are complex, but the flower care practices recommended for growers, wholesalers, and retail florists are really quite simple. Get back...

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New Poster Gives Tips for Flower Care!

Order a poster for your business today! AFE has released a new resource encouraging best practices in flower care. The 16.5" x 20.5", laminated poster promotes results from AFE-funded research that stresses the three C’s – Cooling, Cleanliness, and Care – all...

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Industry Honors Dr. Paul Thomas through AFE

A memorial tribute has been established with the American Floral Endowment by the University of Georgia Department of Horticulture to honor Paul Thomas, Ph.D. who passed away September 14, 2019, at the age of 65. Paul was a renowned researcher, prolific speaker and...

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AFE’s Fundraising Dinner Celebrates Industry Success

The AFE 43rd Annual Fundraising and Recognition Dinner was held during the SAF Annual Convention in Amelia Island, Florida on Thursday, September 19, 2019. The evening was full of excitement as AFE reported on program and research success stories. Two new named...

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Featured

Internships & Scholarships for the next generation

Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.