Latest News

Thank you, Florists’ Review!

We are starting off the year with a very big thank you to Florists’ Review and its president and publisher, Travis Rigby. As a way to recognize and thank the loyal advertisers of Florists’ Review, Travis made a contribution in each company’s honor to support AFE programs and advance the floral industry. A percentage of […]

YPC Member Receives Second-Place at ASHS

Report by Nathan Nordstedt Young Professionals Council, AFE Thanks to the generous support of the American Floral Endowment and the Gus Poesch Fund, I had the opportunity to present my research at the 2018 American Society of Horticultural Science Annual Meeting in Washington, D.C. I am extremely grateful for the opportunities this meeting has provided to […]

Red and Katie Kennicott

Authored by Bruce Wright How To Succeed by Thinking Beyond “Success” First in a series honoring members of AFE’s Heritage Circle. Created to recognize persons who have made provision for a planned gift to AFE, the Heritage Circle celebrates their significant contributions, enriching our past and securing our future. For more information, contact Debi Chedester […]

Give Yourself a (Tax) Break 

Authored by Bruce Wright Check out the free business tools available from AFE—and help keep them coming. Are you in need of something that will lift your spirits and relieve some stress in 60 seconds or less? Try sampling one of the sweet and playful videos in the #FlowerMarketingMonday campaign. It’s the next best thing […]

Buddy Jacobson Memorial Tribute Established

AFE received the sad news that beloved industry member and Former President and Chairman of Jacobson Floral Supply, Alan H. “Buddy” Jacobson passed Thursday, November 29, 2018 at age 87.  To forever honor Buddy, a Memorial Tribute has been established within AFE by Buddy’s friends at DESIGN MASTER color tool, inc. Buddy joined the family […]


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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.