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Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

#FlowerMarketingMonday

We're up for the challenge...are you? Based on industry feedback, we've decided to release a new video on the first Monday of every month. You'll be reminded during the rest of the month that this video is available to download and customize for your own business!...

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...

Latest News

Grants Awarded to Support Aspiring Floral Designers

Four floral design programs have received a total of $30,000 through the American Floral Endowment's James and Helen Phillip Program. This program honors the late James and Helen Phillip. The two were retail florists in the Chicago area. It provides scholarship...

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A Look Behind the Scenes: AFE at IFE

By Ashley Alexander, AFE Communications Manager In July, it’s hot and humid in Virginia where our office is located. It doesn’t feel like I’ve left Miami, where I was last month for the 2019 International Floriculture Expo. I was there for my first trade show...

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AFE 2019 Altman Family Scholars

AFE's 2019 Altman Family Scholars:  Paul Cockson, Yiyun Lin, and David Tork The Altman Family Scholarship was created in 2015 by Ken and Deena Altman—owners of Altman Plants—as one of the numerous efforts supported by the couple to improve education and research for...

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Internships Making a Difference!

For students and the industry In the last year alone, AFE has awarded and placed over 20 students in paid internships at leading floral industry organizations. Internships provide a hands-on learning experience to further classroom experience and create lasting...

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The Latest on Pollinators

Impacts and Residual Longevity of Systemic Insecticides on Pollinators in Ornamental Plant Production System As floriculture professionals, we value the importance of flowers to human well-being and seek sustainable production systems that enhance the environment and...

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Shelby Shy Memorial Tribute Established

A memorial tribute has been established by industry members Lori, Brian and Tanner Wheat from Lafayette Florists in Colorado, Charles Ingrum of Dr. Delphinium in Dallas, Texas, and the Midwest Group to honor Shelby Shy who passed away May 8, 2019 at the age of 38....

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Winners and Doers

This year’s Paul Ecke Jr. and Altman Family scholars are horticulture superstars! Authored by Bruce Wright Looking for reasons to feel optimistic about the future of the floral industry? Meet these four brilliant, engaging young people committed to making it...

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Featured

Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.