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2025 Year in Review – Growth and Innovation

As we close out the year, join us in celebrating the many accomplishments across our industry. Thanks to the generosity of our donors, we’ve continued making meaningful strides to fund programs that strengthen the floral community. 2025 Highlights RESEARCH PROGRAMS Over $750,000 awarded to support 20 research projects focusing on pest management, disease control, post-production, technology, and more  SCHOLARSHIP & INTERNSHIP PROGRAMS 40 Students awarded scholarships and internships ($139,500+) to help build the next generation of floriculture and horticulture professionals  GRANT PROGRAMS 24 Organizations awarded educational grants totaling over $100,000, supporting education, new programs, floral design, and young  professionals development 5 Travel grants awarded to retail florists continuing their education  Additional highlights New resources through the Sustainabloom program - 20+…

New Video Highlights the Power of Floral Community

AFE has released a new video that highlights the organization’s long-standing commitment to strengthening and advancing the floral industry. With engaging visuals, the educational video illustrates how the floral community can come together to sustain growth through AFE’s programs, which have fueled progress for more than six decades. “This new video is more than just an explanation of AFE and what we do,” said David Garcia of Pete Garcia Company/Garcia Group, AFE Chairman. “It’s an invitation to get involved and help us continue building a stronger, more innovative industry for generations to come. The Endowment exists because of the generosity and forward thinking of our industry.” The video offers a clear look at how the Endowment works in practice. Each…

Honoring Frank Biddle Through the CalFlowers Scholarship

We are proud to share that one of our long-standing scholarships has been renamed to honor Frank Biddle, an extraordinary leader, mentor, and friend to many in our industry. Since 2017, the CalFlowers Scholarship has supported students with a passion for the floral industry. Today, it carries a new name, the CalFlowers Frank Biddle Memorial Scholarship, ensuring Frank’s legacy of mentorship and innovation continues to inspire the next generation. Investing in Future Leaders This scholarship provides critical support to undergraduate students pursuing higher education and a career in floriculture. While priority is given to students attending accredited colleges and universities in California, California residents enrolled elsewhere in the U.S. are also considered. Applicants don’t have to major in agriculture, but…

Behind the Blooms: One Mosmiller Intern’s Summer in Colorado

Each year, our interns have the chance to dive headfirst into the professional floral industry, gaining hands-on experience and learning from skilled industry mentors. One of our recent Mosmiller interns, Mackenzie Hartley, a student at California Polytechnic State University, San Luis Obispo, spent her internship at Unbound Floral Design in Steamboat Springs, Colorado. While there, she not only sharpened her technical skills, but also got to see the ins and outs of running a full-service wedding floral business. From processing fresh flowers to designing large-scale installations, Mackenzie had the chance to build her knowledge and confidence to help prepare her for a strong, successful future in floral. Read on to hear directly from Mackenzie about her unforgettable summer experience!  Student…

Global Collaboration in Bloom at Proflora 2025

Staff and representatives from AFE and Ceniflores stopped for a photo among some of the entries from the Outstanding Varieties Competition. This month, I had the privilege of representing AFE at Proflora 2025 in Bogotá, Colombia—a leading international floral trade show hosted by Asocolflores. Alongside AFE Past Chairman Ken Young, and AFE-funded researchers Dr. Rose Buitenhuis (Vineland Research and Innovation Centre) and Dr. John Dole (NC State University), we joined thousands of growers, breeders, suppliers, and floral professionals from across the globe. I arrived ahead of the show to serve as a judge for the Outstanding Varieties Competition, an honor that connected me with industry leaders from Colombia, the United States, and the Netherlands. We were tasked with evaluating more…

CalFlowers Scholarship Through AFE Honors Industry Champion Frank Biddle

CalFlowers' long-standing scholarship through the American Floral Endowment (AFE) is being renamed to celebrate the life and legacy of one of its most influential members. The scholarship, which was originally established in 2017, will now be known as the CalFlowers Frank Biddle Memorial Scholarship. About the Scholarship The CalFlowers Frank Biddle Memorial Scholarship supports undergraduate students pursuing higher education while demonstrating a clear passion for the floral industry. Scholarship eligibility gives first priority to students attending an accredited California college or university, with consideration also given to undergraduate California residents attending accredited institutions elsewhere in the U.S. While students are not required to major in an agricultural program, applicants must show a commitment to seeking employment in the floriculture industry after graduation. A work history or…

Give Today, Grow the Industry for Tomorrow

At the heart of a thriving floral industry are the programs and resources that help growers, florists, wholesalers, suppliers, and young professionals succeed. For over 60 years, AFE has provided research funding, scholarships, internships, and educational initiatives that strengthen every part of the industry. These programs don’t just help industry members - they also ensure consumers enjoy healthier, longer-lasting flowers and plants. Your support is what helps us continue to grow these vital programs. There are many ways to give, and every contribution, whether it’s money, time, or expertise, makes a difference and is sincerely appreciated.  Learn more about the many opportunities and ways you can get involved in giving back to the industry we love! Show Your Support with…

Sustainable Disease Management for Specialty Cut Flowers: Results from New Research

The specialty cut flower industry continues to grow rapidly across the U.S., with demand for locally grown flowers climbing each year. However, growers still face persistent production challenges, and one of the most critical is disease management. Soilborne diseases in particular can devastate crops, leading to 50–75% losses when flowers are grown in field soil. Traditionally, chemical fumigants like methyl bromide were used to suppress these pathogens, but those options are now phased out or heavily restricted due to environmental and health concerns. This shift has left growers searching for sustainable alternatives that protect their crops while meeting consumer expectations for eco-friendly practices. Recent research conducted by Dr. Francesca Hand and her team at The Ohio State University, supported by…

Celebrating One Year of “From the Field”

Hello friends, From the Field is celebrating its one-year anniversary this month! I’ve enjoyed the opportunity to write this column over the past year, and I’ve been fortunate to connect with so many of you since then, which has truly shaped the direction of this newsletter. Speaking with you and hearing your stories continues to be one of the most rewarding parts of my work.  As we begin another year of From the Field, I’d like to encourage you to keep reaching out and sharing what’s on your mind. Your input helps us understand where resources are needed most, and it ensures that every AFE research dollar is directed toward solving the real-world issues you’re facing. We invite you to…

Connecting Classrooms to Greenhouses Through Internships

Dr. Kim Williams, Alana Wood, and Candice Musgrove One of the most distinctive aspects of our Vic & Margaret Ball Internship Program is the opportunity for faculty advisors to visit their students on-site during their internships. With travel expenses covered by AFE, these visits let advisors see their students in action, while students gain the opportunity to walk their professors through their daily responsibilities and learning experiences. This summer, our Program Manager Candice Musgrove had the chance to join Dr. Kimberly Williams, Professor of Greenhouse Management at Kansas State University, for a visit to Pure Beauty Farms in Miami, Florida, where Alana Wood was completing her internship. Alana is one of nine undergraduates participating in our Vic & Margaret Ball…

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