Thank You for a Milestone Year!

We are excited to share the following accomplishments from 2023: Funded over $765,000 to support – research, scholarships, internships, and education. This year we reached over $20 million in funding since founded in 1961.. T & B Research Library – the release of new information and resources addressing Thrips and Botrytis. Results of five years of specialized research which will save the industry tens of thousands of dollars annually... The establishment of our Sustainabloom program– a new initiative providing guides and best practices to help you in your sustainability efforts. The official site will launch in the next few months and will have resources for all segments and sizes of businesses.. Industry collaboration and partnerships with other floral organizations and media partners increasing awareness and…

Newly Released! Grow Pro 2024 Lineup

Free monthly webinars featuring ground-breaking research! The American Floral Endowment (AFE) has released the first six months for the 2024 monthly Grow Pro Webinar Series. In these free webinars, nationally recognized researchers, hosts, and speakers offer ‘how-to’ advice based on AFE-funded and other research projects to help the industry navigate through ever-changing growing challenges. “These educational training sessions are directly impactful to industry businesses, and the information shared can be implemented immediately. We have taken input directly from the industry to shape the 2024 sessions ensuring that these continue to be valuable resources covering emerging challenges and new advancements,” noted Laura Barth, AFE’s Research Coordinator. Here’s some direct industry feedback collected through anonymous surveys at the end of each session showing the impact…

Controlling Whitefly on Poinsettia

Unfortunately, poinsettia and sweet potato whitefly (Bemisia tabaci) go together like cats and fleas; if you have one, you’ll have the other. By this time (June) you should already be considering your whitefly management strategy. Here, we make a case for biocontrol as both a viable and economical way to control whitefly based on leading research supported by the American Floral Endowment (AFE) and many years of grower experience in Canada. The Problem with Pesticides Management of Bemisia whiteflies with pesticides can be difficult, if not impossible, in some years. This is because whiteflies that originate on cuttings (and those that fly in from field crops, as in the Southern US) have likely been exposed to multiple applications of several groups of…

Memorial Tribute Established Honoring Kenneth Royer

Currently, with 15 locations in Pennsylvania and three in Ohio, Ken’s legacy and family business is kept alive through the leadership of two of his sons and three of his grandsons.    Ken was one of the first florists in the country to implement computerized systems for multi-shop operations and was among the first florists to import flowers directly from South America. His business strategies were so successful that in 1998, he published the book, ‘Retailing Flowers Profitably,’ and held dozens of seminars on topics from marketing to management and post-harvest care. He also wrote a Florists’ Review magazine column, “Royer on Retail,” for 14 years.    Ken spoke at over 50 wire service and other florist meetings, providing educational sessions on…

Farewell Letter from Retiring Research Director, Dr. Terril Nell

Industry colleagues and friends,  As many of you may know, I will be retiring from AFE at the end of 2023. At the threshold of a new chapter in my life, my heart fills with gratitude for the incredible journey I’ve had in the floral industry. Looking back, I can’t help but be overwhelmed by the profound impact AFE has had on my life and career. Unwavering grant support, the platform to explore innovative and impactful research, and lifelong collaboration with those in our vibrant community have helped shape me into the person I am today. It has been a privilege to serve and contribute to an industry that breathes this kind of life, beauty, and camaraderie into the world.…

Passing of the Torch: AFE Research Director Dr. Terril Nell Retires

Dr. Nell has spent his entire career working for the benefit of the floral industry. He retired as Professor Emeritus of Floriculture after a 35-year tenure at the University of Florida, where he served as Chair of the Environmental Horticulture Department from 1991–2012. His research has led to the development of best practices and advances within the floral industry leading to improved flower and plant longevity. He has consulted for growers, wholesalers, and retailers nationally and internationally for over 40 years. A highly respected care and handling expert, Dr. Nell co-authored the Flower and Plant Care Manual produced by the Society of American Florists and Flowering Potted Plants: Prolonging Freshness by Ball Publishing. For the past nine years, Dr. Nell has served as the…

How to Make Your Customers Swoon Over Your Blooms! Tips and Tricks for Valentine’s 2024

As we approach Valentine’s Day 2024, the collective flower, plant, and hard goods industries have a special opportunity to maximize flower sales right out of the gate during the first major holiday of the year! Thoughtful preparation, festive atmospheres, fresh products, and impeccable service will attract customers and optimize their entire shopping experience. So here we are – it’s December 2023, and the race has already started. Here are some important business strategies to help maximize sales during one of the most critical weeks of 2024: Sales Budgeting A simple SWAG (scientific wild a** guess) method of selecting a rote sales increase based on an annual figure doesn’t work. Budgets for a holiday — especially one of this magnitude —…

Manipulating Light to Improve Quality of Cut Flowers

Once completed, this research will provide growers with well-defined recommendations for vegetative and reproductive growth to increase cut flower production efficiency and profitability. Specifically, we are quantifying how several new and commercially important cut flower varieties respond to daylength and/or vernalization temperature and duration to ultimately determine how these environmental parameters should be managed to hasten flower initiation and induction without negatively impacting stem quality and yield. This information is especially crucial for cut flower growers located in northern latitudes as they transition to year-round greenhouse production.   Bluebeard (Caryopteris ×clandonensis) and Billy button (Pycnosorus globosus) are both crops that have been recently introduced as cut flowers, however, there is very little production and flower induction information available. These crops have the…

A Year in Review: A Look Back at 2023

As the year comes to a close, we invite you to celebrate all that the Endowment has been able to accomplish and provide through your ongoing support. What a year it’s been! We couldn’t have done it without you. Together, we have granted over $675,000 in funding this year to support research, internships, scholarships, and education for the entire floral community. Consider making a contribution to support us continuing this great work next year! Here are some key highlights from 2023: Research and advancements are key to the industry’s ongoing growth and success. This year, we have funded 12 ground-breaking research projects, including five new projects and seven continuing projects. The projects are working to move the industry forward and help solve some of…

Educating and Empowering: AFE’s Commitment to Continued Education for the Floral Industry

The American Floral Endowment (AFE) is pleased to announce that it is awarding $63,990 in Educational Grants to 19 organizations in 2023-24. This funding will help these organizations host conferences, teach students and educators about the floral industry, offer programs such as greenhouse training and florist certification classes, promote sustainability practices, and more. AFE’s Educational Grants represent an ongoing commitment to the future of the floral industry. By supporting education at all levels, AFE is helping to ensure that the industry has the latest skills, knowledge, programs, and technology it needs to succeed. 2023-2024 Educational Grants Awarded to: America in Bloom – America in Bloom Educational Symposium American Institute of Floral Design (AIFD) – Bringing FFA to AIFD Symposium Orlando,…

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