R.I.S.E. to Support 2024

Annual Fundraising Campaign

R.I.S.E. up to support the floral industry! In an effort to continue to increase support for important research, education, and other floriculture programs to advance our industry, AFE is conducting our annual virtual fundraising campaign. Our annual summer campaign touts the overall tagline of R.I.S.E., representing AFE’s core programs: Research, Internships, Scholarships, and Education for the floral industry.  These resources are vital to the ongoing growth of floral. We are welcoming the industry to R.I.S.E. up with us to help fund ongoing success and support for all segments, ages, and levels. AFE can only continue to provide funding and programs for our industry with the support of those whom we serve. Together, we can make a difference for all! 

The Endowment celebrates and thanks the many industry supporters, sponsors, and friends who contributed to this year’s annual fundraiser, R.I.S.E to Support. Over $140,000 was raised in support of the floral industry through the Endowment through the campaign. Additionally, several other program funds were contributed to, including but not limited to the Arizona Retail Florist Education Travel Grant Fund, Sustainabloom, and more. These specified donations made the overall total of new funds raised over $180,000 in addition to the campaign results. please take a look at our complete list of sponsors below.

NEW Named Funds Established During Campaign

Thank You to Our Sponsors and Supporters!

Special thank you to AFE’s Annual Flower sponsor – Rio Roses

Diamond Sponsors:

Platinum Sponsors:

Bronze Sponsors:

Arizona Family Florist
Armellini Logistics
Cactus Flower Florists
Conner Park Florist, Inc.
Dr. John Dole
Emerald Coast Growers
Express Seed
FreshPath Marketing
Gardens America
Dr. Richard Harkess
InFlora Cut Flowers at Express Seed Company
Nanz & Kraft Florists
Penny’s By Plaza Flowers
Reliant Ribbon
Laura & Larry Shinall
Anne & Brent Stewart
The USA Bouquet Company

Copper Sponsors:

Ah Sam Floral Company
Atlantic Floral Marketing Inc.
Laura Barth
Bloomerang Solutions
Bradley Beck
Debi Chedester
Details Flower Software
Dr. Jim Faust
Florabundance
Floral Finance Business Services
FloristWare
Flowers by George, Inc.
Francis Biddle International, Inc.
Freytag’s Florist
Kelvin & MaryEllen Frye
Chuck Gainan
Gainan’s Floral & Greenhouses
David & Beverly Garcia
Giftwares Company, Inc.
GravityFree
Ockert Greyvenstein
Dr. Mary Hausbeck
Jack’s Basket Imports Inc.
Jimmy’s Flowers Inc.
Lafayette Florist
Dwight & Dawn Larimer
Mayfield Florist
Dr. Marvin Miller
Terril & Cathy Nell
North Creek Nurseries
Norton’s Flowers & Gifts
Patterson’s Flowers Inc.
Phillip’s Flowers & Gifts
Rose Bud Flowers
Rose Hill Flowers
San Francisco Flower Mart
Sparks Florist
Tipton & Hurst, Inc.
Tradewinds International, LLC
Tri-Mar Ribbon
Michelle Van Norden
Viviano Flower Shop
Walter Knoll Florist
WildFlower
Zeidler Floral Company Inc.


Your donation to AFE helps increase funding for:

“Your donation to AFE will lead to returns that help all businesses in this industry, including your own. No matter what segment of the industry your business is in, the Endowment’s investments in research, educational activities, and scholarships are helping us all!” states Dr. Marvin Miller, Ball Horticultural Company. 

Watch Our Kick-Off Video!

Look ahead to a bright future, as AFE shares innovative research on new advances, scholarships and internships for the next generation of leaders, grants to enable the continued education of all industry members, and more.

We are so grateful for industry support, and thank all of our sponsors!

Our 2024 Fundraising Campaign features many Sponsorship Opportunities. Sponsorship Benefits include promotional opportunities, featured job postings on AFE’s Career Center, and recognition across AFE’s communications. Take a look at our complete list of Sponsors below. R.I.S.E. up and make a donation today!

Important Note: Those interested in a Diamond Sponsorship will note that the Diamond level includes a Special Donor Spotlight on our site. The Spotlight will be shown as a news article to be used in our communications and can include logos, graphics, and video content.

If you aren’t able to participate as a sponsor, we still welcome contributions of any size to support our efforts and will consider you a Friend of the Endowment. Every dollar counts!

If you would like to mail a check, you can download and print the sponsorship form here. On behalf of the AFE Trustees and staff, thank you for your continued support of the work we do. It is only through industry support that we are able to continue to serve our floral community.

Sign Up Early!

Our dedicated Board of Trustees and Staff will be contacting floral industry organizations and individuals to support our annual fundraising campaign. Remember, the campaign only runs through June 28th, so please sign up early! Of course, donations to AFE can be made at any time and are tax-deductible. And…Be sure to assign your donation to one of our Trustees or Staff. They are divided into Teams this year and are a competitive bunch!

Thank you for your consideration and support. If you have any questions, please reach out to us at afe@endowment.org or 703-838-5211.

Make a Donation

Become a Media Partner!

While a sponsorship or donation goes a long way in funding more resources for floral, you can also contribute by downloading, sharing, and publishing our 2024 Campaign ads through June 28th. By sharing these ads through your esteemed publications, website, or social media platforms, you not only play a pivotal role in helping us raise vital funds, but also contribute to the continued growth and success of our industry as a whole. Click here to view and download R.I.S.E. advertisements!