News
Why Industry Support for Research Matters Now More Than Ever
May 22, 2025
By Laura Barth, Research Coordinator
Recent conversations across the horticulture and floriculture community have indicated that many of our crucial university-based research programs are at risk of setbacks, eroding decades of progress and new developments.
In the April issue of Greenhouse Grower Magazine, editor Brian Sparks highlighted how ongoing federal funding freezes are straining horticultural research efforts nationwide. At the same time, we followed up with a targeted survey to better understand what researchers are facing.
Respondents from leading institutions shared their stories: rescinded job offers, halted graduate student funding, hiring freezes, and the disruption of long-term research projects. Some anticipate losing more than $1 million in future federal support. Others are scaling back programs that took decades to build.
This isn’t just a university problem. It’s an industry-wide problem. Our sector has long relied on the innovations and expertise developed through federally supported research. From pest management to sustainability practices to workforce training, these programs provide the foundation on which growers, breeders, and allied businesses depend.
But with current funding uncertainties, the burden needs to shift. It’s now up to us, the industry, to step in and ensure that essential research continues. We must support those who depend on our funding for research and education because we rely on their work to advance our industry. Floriculture/horticulture students, faculty, and researchers all count on the Endowment’s programs to provide for innovation, education, and growth. In turn, their work fuels the future of floriculture for all of us.
For over 60 years, AFE has provided steady, reliable funding for floriculture research and education, independent of political cycles or budget cuts. We’ve helped advance biocontrols, improve postharvest handling, breed stronger crops, and prepare the next generation of horticultural scientists. Many of the techniques used in floriculture and horticulture production today are the direct result of AFE-funded research. And we’re ready to do even more. But we can’t do it alone.
As one survey respondent put it, “We need AFE to increase the amount of research funding they award.” We agree wholeheartedly, but meeting that need depends on broader industry engagement. Every grower, supplier, and business that benefits from horticultural innovation has a role to play. If we fail to act, we risk losing not just research, but entire programs, departments, and the future leaders of our field. Supporting research is an investment in the future of horticulture and floriculture, and the time to act is now.
To continue growing our capacity to support research funding and other important programs that support our industry, we just kicked off our annual fundraising campaign – R.I.S.E. to Support – running from May 15 through June 30. This campaign directly fuels the research, education, and talent development programs that help all segments thrive, including growers, retailers, breeders, allied businesses, and more.
Whether you choose to participate as a campaign sponsor or make a one-time personal or corporate contribution, your support sends a powerful message: that the floriculture industry is committed to its own future. All donations are tax-deductible and go directly toward solving real-world challenges like pest and disease management, labor shortages, postharvest handling, and sustainability, while also providing scholarships and internships to train the next generation of floral professionals.
No gift is too small. Every dollar strengthens our shared foundation and helps ensure that innovation, science, and leadership remain cornerstones of the floral industry for years to come. To learn more or make your contribution today, visit endowment.org/rise2025.
The challenges facing horticultural research today are real, but so is the opportunity to act. By investing in research now, we’re shaping the future of our industry. With the support of dedicated partners, AFE is committed to sustaining the innovations, talent, and practical solutions that growers and businesses rely on every day. Let’s R.I.S.E. to Support the future together.
