AFE’s 2024 Fundraising Campaign: R.I.S.E. to Support!

R.I.S.E. up to support the floral industry! In an effort to continue to increase support for important research, education, and other floriculture programs to advance our industry, the American Floral Endowment (AFE) has launched its annual fundraising campaign running from May 15th through June 28th with a goal of $100,000 in industry support.  The Endowment's annual summer campaign theme touts the overall tagline of R.I.S.E., representing AFE’s core programs: Research, Internships, Scholarships, and Education for the floral industry. These resources are vital to the ongoing growth of floral; the Endowment is welcoming the industry to R.I.S.E. up with us to help fund ongoing success and support for all segments, ages, and levels. You can check out the campaign launch video featuring industry supporters and AFE's Chairman, Ken Young of Phoenix Flower Shops, by clicking here. Make a…

Funding Innovation for the Industry: 2024-2025 Research Projects

A core value of our mission is to help address industry challenges and struggles through the funding of cutting-edge research. We understand the important role research plays in sustaining our industry, and as a result, much of the research that has transformed industry practices in the past 60+ years has been sponsored by AFE, helping to provide longer-lasting, better-quality flowers and plants. We are committed to continuing to support advancements like this, and accept new proposals from researchers each year.  AFE’s Research Committee and the Society of American Florists Growers Council carefully review these proposals and evaluate them for their focus, reach, and benefit to the industry. If selected, an independent scientific peer review is carried out.  We are pleased…

Cultivating Excellence: Announcing the 2024 Paul Ecke, Jr. and Altman Family Scholars

Six individuals dedicated to the horticulture industry have excelled in their fields, earning them scholar status in two prestigious educational funding programs through the American Floral Endowment (AFE). The Paul Ecke, Jr. and Altman Family scholarships help fund the education of full-time graduate students pursuing a career in horticulture or floriculture. Those who receive the scholarships are rewarded for their accomplishments as they continue working toward growth in the industry. The 2024 recipients are Savannah Mead, West Virginia University, Paul Ecke, Jr. Scholarship, first year; Jack Bobo, North Carolina State University, Paul Ecke, Jr. Scholarship, second year; Greta Gallina, University of Georgia, Altman Family Scholarship; Jessica Brown, Michigan State University, Altman Family Scholarship; Haramrit Gill, Texas A&M University, Altman Family…

AFE On the Road

The AFE team has been busy the past few weeks! From North Carolina, to California, our staff has been busy from coast to coast attending floral industry events, networking, and planning for the future! Staying connected with the industry allows us to see first-hand the impact of our programs and research, and allows us to hear directly from industry members about the challenges they’re facing so we can adapt our programs to help.  Read on to learn more about all of the AFE staff adventures so far in 2024! AFE Board Meeting and NC State Tour Twice a year, the AFE Board meets in person to engage in strategic discussions and review past, present, and upcoming initiatives, charting the course…

Altering Petunia Development Rate to Improve Cutting Yield and Crop Production Efficiency

Researchers at Michigan State University, funded by AFE, are exploring how to breed new varieties and improve petunia crop to make production more efficient. This project is working to understand the genetic materials of different petunia varieties, and evaluate their development and performance to maximize efficiency. Read more below, and explore our other currently funded projects here. The rate at which plants produce new nodes is a fundamental trait with numerous implications for ornamental crop production. The benefits of understanding the genetic regulation of development rate and being able to manipulate development rate in the breeding of new cultivars include: 1) Reduction in crop production time:  Crop production time for annual bedding plants is a function of the rate of development,…

The Fred C. Gloeckner Foundation Joins with the American Floral Endowment 

Amplifying Floriculture Research Advancements The American Floral Endowment (AFE) and the Fred C. Gloeckner Foundation are pleased to announce a new partnership and joining of forces promoting a shared vision of cultivating and funding innovation, advancements, and growth through floriculture research. Through this partnership, the American Floral Endowment will provide a new home for the Fred C. Gloeckner Foundation, transitioning the Foundation to a new fund within AFE. The new Fred C. Gloeckner Foundation Research Fund will continue the Foundation's current mission of providing a source of funding for research and education in floriculture while maintaining its robust history. The Fred C. Gloeckner Foundation Research Fund complements AFE's research efforts and amplifies floriculture growth through combining efforts, ultimately resulting in more significant achievements and…

AFE’s Adventure at North Carolina State University: Research and Scholarships in Action

Picture this: a group of industry leaders from AFE’s Board of Trustees and Staff embarking on a journey to North Carolina State University (NCSU) in Raleigh, NC, for our board and committee meetings, along with a university tour. The trip provided us with the opportunity to spend some time with faculty and students who directly benefit from the Endowment’s programs. Twice a year, the Endowment Board meets in person to engage in strategic discussions and review past, present, and upcoming initiatives, charting the course for the future. The meetings provide for direct industry engagement and feedback on AFE’s programs. This February, however, held an extra special treat—a tour of NCSU and the chance to witness firsthand the impact of AFE’s…

Building On a Legacy

As I sit here typing this article, I’m struggling to find the words to convey just how honored and excited I am to be leading the American Floral Endowment’s research program. I’m humbled to follow in the footsteps of the remarkable Dr. Terril Nell, and I know I have some big shoes to fill, quite literally! Since August 2022, I’ve had the privilege of working closely with Terril, whose dedication and passion have left an enduring mark on me, AFE, and the floral industry as a whole. I know that Terril has personally touched many of you reading this article. His mentorship and guidance have been invaluable, and I am profoundly grateful for the foundation he has laid. I am…

Developing a Screening Pipeline for the Identification of Phosphorus-Solubilizing Bacteria

By Juan Quijia Pillajo, Sachin Naik, and Michelle Jones Phosphorus (P) is an essential nutrient with low availability for plant uptake. High media pH levels can cause the formation of insoluble compounds with calcium (Ca). Phosphorus solubilizing bacteria (PSB) can enhance P availability for plant uptake by producing organic acids to acidify the rhizosphere. The identification of PSBs requires both in-vitro and in-planta evaluations. In-vitro protocols allow for the screening of extensive bacterial collections, but the number of bacterial isolates that can be tested in the greenhouse is limited by the amount of space and time required to evaluate the plant responses to PSB inoculation. Digital phenotyping is an emerging tool for high throughput and precise evaluation of plant performance…

Botrytis Control in Greenhouses

Botrytis can cause devastating losses during production, shipping, and in retail. An Integrated Pest IPM approach is necessary to manage Botrytis successfully and it is critical for growers to have alternative control methods to use in rotation with fungicides to prevent resistance. Microbial biopesticides are an IPM tool for controlling disease while mitigating fungicide resistance risk. Adoption of biopesticides in production is growing but their variable performance under commercial conditions is still a challenge. Advances in biopesticide research reveal that they work best when used in combination with other strategies. Several natural compounds have been found to enhance biopesticide efficacy with significant implications for IPM. In our previous AFE-funded research, we found that chitosan reduced symptoms caused by Botrytis on petunia…

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