AFE Releases Research Study on Longevity Guarantees for Flowers

Actual flowers used in the longevity study.AFE just released a comprehensive public benefits study on Longevity Guarantees for Flowers. This multi-part study examines several aspects of consumer preferences for longevity guarantees on flowers including: consumer willingness to pay for longevity guarantees, consumer preferences for longevity labels on cut flowers and consumer preferences for redeeming longevity guarantees.The study was conducted by Chengyan Yue, Ph.D., at the University of Minnesota, with support from Alicia Rihn, University of Minnesota, Bridget Behe, Ph.D., Michigan State University, and Charles Hall, Ph.D., Texas A&M University.“People are very positive about longevity guarantees,” Yue said. “I think we can develop a longevity guarantee labeling system so that people would be reassured of their purchases and go outside of…

Microbial Inoculants: Fighting Mission Impossible

Your mission, if you choose to accept it, is to incorporate sustainable practices into your growing operation. While not life-threatening, many still believe this mission to be impossible. Research funded by AFE is here to prove otherwise.MI: JUST THE FACTSMicrobial Inoculants (MI’s) are agricultural amendments that use beneficial bacteria and/or fungi to promote plant health. Sometimes by forming symbiotic relationships with host plants and other times by using up all excess nutrients, MI can prevent a wide range of soil-borne pathogens that cause serious crop loss.MI’s are a widely marketed form of biocontrol, with more than 80 commercially available products, and are considered much more environmentally friendly than traditional fungicides. But growers have always wondered if they actually work.Research ResultsLate…

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