R.I.S.E. to Support Floral Between May 15-June 30! Donate Now

YPC Member Receives Second-Place at ASHS

Nathan NordstedtGraduate Research AssociateThe Ohio State UniversityCollege of Food, Agricultural, and Environmental SciencesDepartment of Horticulture and Crop SciencesReport by Nathan NordstedtYoung Professionals Council, AFEThanks to the generous support of the American Floral Endowment and the Gus Poesch Fund, I had the opportunity to present my research at the 2018 American Society of Horticultural Science Annual Meeting in Washington, D.C. I am extremely grateful for the opportunities this meeting has provided to my developing professional career.I began my time at the meeting by attending the ASHS Strategic Career Planning seminar. This seminar provided beneficial insights from academic and industry leaders to my own professional development. Throughout the meeting, I was presented with a multitude of networking opportunities, engaged in conversations about research…

Another Year-End Matching Gift Challenge = Success!

Smithers-Oasis/FLORALIFE® teamed up with AFE for a second year-end matching gift challenge.Thanks to their generosity, year-end donations made to the Endowment by December 31, 2018, were matched dollar-for-dollar up to $20,000.Industry members jumped at the chance to support floriculture and as a result, the goal was exceeded in only 14 days!Thanks to the support from the industry and Smithers-Oasis/FLORALIFE®.Thank you again to Smithers-Oasis/FLORALIFE® for your generous contribution and for supporting AFE’s programs that promote and advance the industry!For those who didn’t get a chance to donate, you can still support AFE’s industry efforts by making a tax-deductible contribution today. 

Red and Katie Kennicott

Authored by Bruce WrightHow To Succeed by Thinking Beyond “Success” First in a series honoring members of AFE’s Legacy Circle. Created to recognize persons who have made provision for a planned gift to AFE, the Legacy Circle celebrates their significant contributions, enriching our past and securing our future. For more information, contact Debi Chedester at (703) 838-5211 or visit endowment.org/legacy-circle. Running a business day to day, it’s not easy to keep an eye on the big picture. And, in this age of global commerce and electronic communications, it can be challenging to build and maintain the person-to-person relationships that sustain a healthy business—especially a healthy flower business.For clues and inspiration on how to meet those challenges, you could do worse…

Give Yourself a (Tax) Break

Authored by Bruce WrightCheck out the free business tools available from AFE—and help keep them coming. Are you in need of something that will lift your spirits and relieve some stress in 60 seconds or less? Try sampling one of the sweet and playful videos in the #FlowerMarketingMonday campaign. It’s the next best thing to receiving your own gift of flowers!Posted on the Facebook page of the American Floral Endowment, the videos are free to anyone in the industry to customize and share – on your own social media, website or anywhere else – as a marketing tool.The campaign, launched in April 2018, is just one of the latest in the long stream of new and innovative projects undertaken by AFE…

Buddy Jacobson Memorial Tribute Established

He transformed the business with his desire for a walk-in facility for superior customer experience. Buddy always strived to meet customer needs and exceed their expectations. Proof of this was only furthered in 1991, when he established Jacobson’s import arm, Holiday Designs Ltd., to provide unique, trend-forward products to the marketplace. Buddy’s impact on the floral industry didn’t stop at the family business. He was a driver of Jacobson’s national and local floral industry involvement including the American Institute of Floral Designers, the Society of American Florists, Teleflora, Boston’s Annual “Say it with Flowers” event to raise money for ALS research, the Connecticut Floral Association, the New England Floral Expo, and the Wholesale Florist and Florist Supplier Association where he…

The Ultimate Guide to Promoting the Holidays on Pinterest

 By Cindy Hanauer, AFE TrusteeCEO of Grand Central Floral, LLCThe leaves are beginning to change, and you know what that means? It’s time to prepare your Pinterest boards for holiday selling!  Say what?  Yes!  You’ll be glad you started early and are prepared to use the latest in social media to market your business.Remember, Pinterest is one of the largest search engines and has the perfect audience for small businesses to stand out and promote their unique products.  So how do you show up in your customers’ feeds, encourage them to pin your pins, follow your boards and buy from you when ready?  It’s simple!  Just use these tricks of the trade:Pin as a BusinessIf you haven’t already, you’ll want…

Judges Needed!

 Join the panel of contest judges for the 2nd Annual Flower Love Video Contest!Email dchedester@afeendowment if you are interested. We need YOUR help! Volunteers are needed to be on the panel of contest judges that will determine the top 10 finalists for the 2nd Annual Flower Love Video Contest.  Judging Eligibility:Must be 18 years or olderCANNOT have submitted an entry to the 2nd Flower Love Video ContestMust be available during the judging period (December 4 – December 9, 2018)Must be willing and able to judge anywhere from 5 – 100 videos (depending on the number of entries) and agree to the time commitment to watch and score each video during the judging periodCANNOT work for an organization that has submitted an entry to the 2nd…

Smithers-Oasis/FLORALIFE® partner with AFE for end-of-year gift-matching challenge

ALEXANDRIA, VA – Nov.1, 2018 – Friends of the floral industry, are you ready for year two of the AFE Challenge? Smithers-Oasis/ FLORALIFE® is, once again, partnering with the American Floral Endowment (AFE) to support AFE’s vital work that gives so much to the cut flower industry.Today, you have the opportunity to support the Endowment, even MORE, thanks to the Matching Gift AFE Challenge issued by Smithers-Oasis/FLORALIFE®.Now through December 31, 2018, Smithers-Oasis/FLORALIFE® will match your donations, dollar-for-dollar, up to $20,000. In other words, when you give your support to AFE, you’re not only investing in the future of the floral industry – you are DOUBLING your contribution!AFE is an independent, nonprofit organization dedicated to advancing the floral industry through scholarships, grants, and internship programs. It funds research in floriculture and environmental horticulture for the benefit…

Gus De Hertogh Memorial Tribute Established

Gus was raised in Chicago and began his career in neighboring Michigan, at Michigan State University, in 1965. Here, he worked with Dutch exporters on tackling challenges with flower bulbs. At the time, it was not yet possible to effectively control the flowering of tulips or other bulbs following overseas shipment from The Netherlands, the world’s largest producer. They began what is known as the Flower-Bulb Project, a collaborative effort between the Dutch Bulb Exporters Association and the Department of Horticulture at Michigan State University. For the next 35 years, he would continue to research flower bulbs. In 1978, Gus relocated to Raleigh, North Carolina, where he would serve as the chairman of the Department of Horticulture Science at North…

AFE Hits the Road to PMA

Last month, AFE joined thousands of floral industry members and traveled to the Produce Marketing Association (PMA)’s 2018 Fresh Summit held in Orlando, Florida. And what a show it was!PMA’s CEO Cathy Burns presented The Forum for the Future State of the Industry, during which, she focused on technology, robotics, e-commerce and the many opportunities for the future of the industry. Burns also announced the launch of PMA’s new produce and safety certification program.The topics addressed in workshops held through the summit included transportation, global trade and other business focuses.Another topic was leading through adversity, which keynote speaker and two-time Super Bowl Champion, Peyton Manning offered his experience on. Not only was Manning’s presentation motivating, but he was also just…

Get Involved with AFE

Make an Impact

Ways to Give

Volunteer With Us

Opportunities