R.I.S.E. to Support Floral Between May 15-June 30! Donate Now

Give Flowers on #GivingTuesdayNow

Campaign Promotes Giving Flowers on #GivingTuesdayNowWe’re pleased to announce the launch of a new online campaign promoting Giving Flowers on #GivingTuesdayNow. This new campaign aims to promote a day of flower giving. The campaign coincides with #GivingTuesdayNow, a national day of giving to spread unity in response to the COVID-19 pandemic.We know the challenges the industry faces right now. We’re here to help spread messages of the emotional benefits that flowers provide, such as reducing stress and improving emotional health while promoting flower buying. Participating in the Giving Flowers on #GivingTuesdayNow campaign is easy and a great way to boost your pre-Mother’s Day sales.Below are images that you can download and use as you wish. Simply right-click on each image and…

AFE is Working for the Industry – Today and Tomorrow

In these unprecedented times, we hope that you are—and remain—safe and healthy. We know that the stress, anxiety and uncertainty is taking a toll on you, your family and floral businesses in ways we can’t even fathom. We want you to know that in the midst of this COVID-19 pandemic, the American Floral Endowment (AFE) is working for the industry.We’re still serving the industry. AFE remains deeply committed to you and everyone in the industry. The Board of Trustees and staff are working behind the scenes to make sure funding for research, grants, scholarships and internships are available to fulfill AFE’s mission, and provide the industry with necessary resources.For nearly 60 years, AFE has provided solutions to industry challenges through…

Laser Focused on the Future

 The American Floral Endowment is committed to finding solutions to the industry’s greatest challenges — from pest control to labor issues. Look to AFE for help navigating the hurdles of the next decade. This article describes in detail the benefit a partnership with the American Floral Endowment. 

Career Center Gift Card Winner

Congratulations to Xuan (Jade) Wu for winning the gift card raffle offered to students who uploaded their resumes to our newly launched AFE Career Center. Jade is a student at Texas A & M University. We highly encourage all to participate in using our Career Center services as a tool to help our industry grow. We greatly appreciate her for taking the time to contribute. Here is what she has to say. “As a Ph.D. student graduating in May and eagerly seeking a job position, I was so excited to know the launch of the new AFE career center. I’ve always been hoping to find a career searching platform specifically for the floral industry. Thanks to AFE for making this…

#InThisTogether

#InThisTogether –It’s ever changing! The government regulations, shutdowns, restrictions, emotional toll and economic challenges that COVID-19 is having on individuals, businesses and families. While everyone is doing their best to adapt, one thing’s for certain – it’s scary, overwhelming and stressful.AFE’s role in the industry is one of industry growth through scientific research, education and educational programs, and recruitment of young professionals through internships and scholarships.  As the industry’s nonprofit funding source for these programs, we’ve been seeking to ensure our interns are safe, while coordinating with researchers and universities, and those administering educational grants to assure they get the support they need to get through this.With the increase in shutdowns and stay at home orders, university research has slowed,…

AFE Update for Supporters and Industry Members

The American Floral Endowment (AFE) has been and continues to closely monitor new developments with respect to COVID-19 and is taking proactive measures to ensure that COVID-19 does not impact our services. In response to current social distancing and pro-active quarantining measures, AFE’s staff is working remotely but continues to be committed to the important work we do with researchers, students, and for you, our industry stakeholders.We know the floral industry doesn’t stop.   We will continue our work, keep you informed of new programs and/or resources, look after our student interns and research projects, and provide information to help you navigate through these extremely challenging times.  You’ll continue to receive our regular monthly newsletters but we will not inundate you with unnecessary communications.Let’s promote what our…

2018- 2019 Annual Report: A Year of Partnerships & Growth

This year’s annual report includes great successes thanks to the support of industry organizations and individuals who contribute to AFE’s funded programs.This year alone, an enormous amount of research, scholarships, internships, and educational grants was distributed to promote and build the floral industry. This funding will go on to impact thousands.While we are sharing these successes with you, there’s still more work to be done. That’s where YOU can help.The challenges our industry faces continue to grow and the need for funding to provide practical solutions to these challenges has never been greater.Partner with us TODAY and help increase funding to programs that provide for industry growth! Your tax-deductible contribution will support:Bringing Top Talent to our Industry: Through our newly…

AFE Announces Ferriss Horticulture Scholarship

The American Floral Endowment announces a new scholarship fund to honor and recognize Dr. Terry Ferriss.Dr. Ferriss retired in 2015 from the University of Wisconsin-River Falls (UWRF), after 36 years of teaching. She was the first tenured female faculty member in the College of Agriculture and Environmental Sciences at UWRF; the first woman to serve as the Plant and Earth Sciences Department chair, and the first woman to serve as an associate dean for the college.Terry served as a faculty advisor and supporter of the AFE’s Vic & Margaret Ball Intern Scholarship committee for 14 years. Following Terry’s retirement, UWRF alumni joined forces with AFE to establish a new scholarship to forever honor Ferriss and her devotion to horticulture and…

AFE Launches Career Center for the Floral Industry

The American Floral Endowment (AFE) has launched a new industry-wide Career Center to connect floral industry employers with job seekers, students, and other professionals pursuing careers in the floriculture and horticulture fields.Within the new AFE Career Center’s intuitive platform, powered by YM Careers, employers can easily post job opportunities, screen and manage applications, and access a resume database of targeted candidates.  Job seekers will find it equally easy to post their resume and search for jobs and/or internships that match their skills and interests. The platform is completely mobile-responsive ― users can access it anytime, anywhere.“Finding qualified, dedicated employees is one of the greatest challenges facing the floriculture industry. The Endowment maintains close connections with students, young professionals, floral businesses, and horticulture…

AFE Paul Thomas Floriculture Production Intern of the Year Award

The American Floral Endowment (AFE) has announced the Paul Thomas Floriculture Production Intern of the Year award. Designed to recognize an outstanding student who has participated in the Vic & Margaret Ball Internship program, this award pays special tribute to the late Dr. Paul Thomas, retired professor at the University of Georgia, who passed away in 2019.The Vic & Margaret Ball Internship program was established in 1992 to provide students the opportunity to gain practical experience while training at a commercial production greenhouse or nursery. Students intern away from home/school for a period of 3-6 months and receive a scholarship upon completion – up to $6,000!All students who successfully complete a Vic & Margaret Ball Internship will automatically qualify for this annual recognition, which includes paid…

Get Involved with AFE

Make an Impact

Ways to Give

Volunteer With Us

Opportunities