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Announcing Industry-Wide Recruitment Resources

We have announced new customizable recruitment resources developed to help every industry segment’s local and national recruiting efforts. When used with the AFE Career Center, these templates provide floral industry members with everything they need to promote open positions and recruit broadly. This library of ready-to-use documents includes job descriptions, job advertisements, checklists, guides for internship programs, career fair materials, and more… to support a faster avenue for connecting with, interviewing, and hiring local talent. “With labor being one of the more pressing challenges facing the floriculture industry, AFE understands the time and effort industry members must expend when looking for additional team members,” says AFE Chairman Laura Shinall, Co-Owner of FreshPath Marketing. “These comprehensive resources align with the AFE Career Center and allow businesses of any size…

Floral Design Grants Offer Scholarships to Floral Design Students

James and Helen Phillip Scholarship Fund Awards $33,000 We have awarded $33,000 in block grants to five colleges and universities through the James and Helen Phillip Floral Design Scholarship Fund for the 2021-22 academic year.James and Helen PhillipEstablished to honor James and Helen Phillip by their daughter Lee Phillip Bell, the Grant provides scholarship assistance to students enrolled in floral design programs.  Initially funded in 2008, the program leaves a legacy honoring The Phillips that supports the education of students and intends to create a pool of trained workers to fill positions in retail flower shops. The James and Helen Phillip Floral Design Scholarship Fund prioritizes funding for colleges and universities in the Great Lakes region; however, these grants are also…

Increasing Demand and Satisfaction in the Floral Industry

New Study Results Explores Purchasing, Preferences, and Targeted Messaging The Floral Marketing Fund (FMF) released the results from the first of three consumer preferences studies being completed in 2021, Increasing Demand and Satisfaction in the Floral Industry. The results come from two separate surveys conducted during the COVID-19 pandemic (one in July of 2020 and one in June of 2021) by researchers Dr. Benjamin L. Campbell, Dr. Julie H. Campbell, and Dr. Jessica A. Holt at the University of Georgia. The study was funded by the FMF, whose mission is to develop, support, and promote collaborative fundraising, research, and marketing efforts to increase flower sales. As businesses look to serve new and existing customers, they must ensure they are not only driving…

Announcing the Meinders Retail Florist Education Grant Fund

New Grant Provides Support for Retail-Focused Educational Programs We are pleased to announce the creation of the Meinders Retail Florist Education Grant Fund that will provide financial support for retail florist education. Established through generous contributions from longtime industry members and AFE supporters, Herman and LaDonna Meinders, this new fund combines with the first-ever AFE Named Fund established in 2011 by the couple now totaling more than $500,000. “Herman and LaDonna paved the way to encourage others to support AFE’s overall mission of providing for the future of the floral industry. Since that time, more than 30 additional named funds have been created,” said AFE’s Executive Director Debi Chedester. When asked about his continued commitment to the Endowment, Herman Meinders shared, “As…

Our Educational Grants Strengthen the Future of Floriculture

$70,000 Awarded in 2021-22 to 17 Programs Alexandria, Virginia, October 20th, 2021 –17 programs will receive funding through our 2021-22 Educational Grants. The organizations, universities, and industry groups receiving grant funding offer a diverse array of programs that are vital to the floral industry’s advancement and success.The funding of these essential programs supports a wide range of activities that serve the floriculture industry by increasing awareness, expanding training and education, supporting conference programs and research, and expanding industry resources for floral industry members, students, and faculty.“While the programs cover many levels of educational opportunities, together they help build a strong future for the floriculture industry,” said AFE Treasurer/Secretary and Education Committee Chair Greg Royer. “At the American Floral Endowment, we are committed…

Twenty-One Students Awarded AFE Scholarships

ALEXANDRIA, VA – October 13th, 2021 – The American Floral Endowment (AFE) has awarded 21 students with scholarships totaling $54,500. In this 2021 scholarship cycle, 57 applications were received and reviewed. AFE is aware the floral industry faces significant challenges to our labor force. Now more than ever, these programs are imperative in helping support new professionals enter the industry and launch a successful career. “With the pool of high-quality candidates that AFE receives every year, it is inspiring to see the passion these scholars demonstrate in their work, study, and research,” said Greg Royer, AFE Treasurer/Secretary and Education Committee Chair. “AFE takes great pride in providing scholarships for these promising industry members, and we look forward to seeing where…

Memorial Tribute Established in Memory of Bob Williams

Bob’s early career was at Sherwin Williams, where he became Director of Sales and Marketing, Consumer Brands Division, which he held for 10 years. In 1997, Bob left Sherwin Williams to work for Smithers-Oasis, a global manufacturer and marketer of floral foam, postharvest products, growing media, temperature-controlled packaging, and floral accessory products – entering the floral industry where he would devote the rest of his career. Harrison “Red” Kennicott, Chairman of Kennicott Brothers Company notes, “Unlike many of us, Bob joined the flower industry in mid-career. Bob hit the ground running and never stopped. Bob made a difference for his company, for the flower industry and for all of those whom he touched.” Over the course of 19 years, he…

New Officers and Chairmen Appointed to AFE Board

During our recent virtual Board of Trustee meeting on September 20, 2021, new Officers, Executive Committee members, and committee chairs were appointed.We are happy to recognize these individuals for their commitment to the floral industry and look forward to another successful year.New Officers: Chairman-Elect and Treasurer/Secretary Appointments Ken Young of Phoenix Flower Shops Named Chairman-ElectKen Young has been in the industry for over 40 years. He is the owner of Phoenix Flower Shops in Scottsdale, Arizona, and former SAF Director. Phoenix Flower Shops operates multiple retail locations and a wholesale division.He has served as the Treasurer/Secretary for the past two years, also serving as the Investment Committee Chairman simultaneously.  He has also served as the Chairman of the Public Relations and Development…

AFE Career Center Providing Vital Exposure for Industry Positions and Top Talent

The AFE Career Center is an industry-wide employment platform that connects floral businesses with eager job seekers. Since our launch in 2020, we have provided an intuitive space where employers can find an ideal candidate pool – offering convenient functionality to attract, screen, and manage applicants. Filling a position is easy with well over 1,000 job views/direct clicks every month! Job seekers can find numerous opportunities to advance their career with 1,917 (and counting!) LIVE jobs ready for application. Our opportunities range from internships to leadership positions and welcome applicants at all stages of their careers. Streamline the search process with job alerts, search features, resume management, and numerous career resources.From floral designers to growers, marketing, or logistics…no matter what your needs are,…

A Path to Success – Emma Lookabaugh Shares the Impact of AFE

Behind the work that the Endowment undertakes to provide for the floral industry are the moving stories of our impact. Back in 2014, a promising NC State graduate student and ornamental enthusiast was awarded the prestigious Paul Ecke Jr. Scholarship through AFE – her name was Emma Lookabaugh.Emma credited this award and the Endowment with aiding her career advancement and helping to fund her education. With these pressures alleviated, she found more time to focus on her research and take on new opportunities.Now a Technical Service Representative of Turf & Ornamentals for the Southeast United States for BASF, Emma’s dedication to the industry, investment in her education, and successes are a testament to the impact of AFE’s scholarship programs.They say,…

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