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Advancing Powdery Mildew Resistance in Gerbera Through CRISPR Gene Editing

Powdery mildew is one of the most persistent and economically damaging diseases affecting gerbera production. While some cultivars show partial resistance, most commercial varieties rely heavily on fungicide applications to maintain quality and marketability. Traditional breeding for resistance is time-intensive and difficult to apply to established cultivars, and transgenic approaches can face significant regulatory hurdles. A recent project, led by Dr. Dayton Wilde and his team at the University of Georgia and supported by AFE, explored a promising alternative: using CRISPR gene editing to develop powdery mildew-resistant gerbera more efficiently. Building a Gene Editing Platform for Gerbera Before targeting disease resistance, researchers first needed to establish reliable tissue culture and transformation systems for gerbera. Optimized protocols were successfully developed for…

Stories of Support and Growth

We can try to measure the impact of the American Floral Endowment (AFE) in the number of research projects we fund, scholarships awarded, or educational programs developed. But the true impact is best understood through the people whose careers, work, and businesses have been shaped by that support. Across the floral industry, from university labs to greenhouses and flower shops, our programs help turn ideas into solutions, support the next generation of professionals, and strengthen the industry’s future. That impact is possible because AFE was built with the future in mind. An endowment, by definition, requires foresight. It asks us to look beyond today’s challenges and consider what the industry will need tomorrow, five, ten, even twenty years from now.…

Art Van Wingerden Appointed AFE Chairman-Elect

The American Floral Endowment’s (AFE) Board of Trustees has appointed Art Van Wingerden, COO of Metrolina Greenhouses, as AFE’s Chairman-Elect. Art will begin his two-year term as Chairman in September 2026, succeeding current Chairman David Garcia of Pete Garcia Company/Garcia Group. Following his term as Chairman, David will continue his service to the organization for an additional two years as Past Chairman. Art’s appointment comes during a milestone year as AFE celebrates its 65th anniversary, an important reminder of the industry’s long-standing commitment to investing in research, education, and scholarships that strengthen floriculture for the future. As COO of Metrolina Greenhouses in Huntersville, North Carolina, Art helps guide one of the largest and most innovative greenhouse operations in the country.…

Creating Connection and Community: My Internship Experience with AFE

By Nora Silverstein Hello, floral industry! My name is Nora Silverstein, and I have had the privilege of being AFE’s Communications Intern for the past 7 months. My work has primarily been behind the scenes, but as my internship concludes, I wanted to reflect on everything I have learned throughout this incredible experience.  A little bit about me: I am a third-year student working towards a BA in communications with a minor in sociology, and certificates in corporate & community relations, digital media, and public & professional writing (a mouthful, I know!) at the University of Pittsburgh. Public Relations, Advertising, Media, and Communications are my passions: I have always looked for opportunities to apply the skills I have learned in…

New Opportunity for Wholesale Floral Professionals: The Bill Doran Company Wholesale Education Travel Grant

We’re excited to share a new opportunity designed to support continued learning and professional growth within the wholesale floral community: the Bill Doran Company Wholesale Education Travel Grant. Developed in partnership with the Bill Doran Company and made possible through a generous contribution from the LaFever family, the fund reflects a shared commitment to investing in the people and businesses that keep the floral supply chain strong.  The grant helps offset travel expenses for wholesale floral professionals attending key industry events, conferences, and educational programs, making it easier to access meaningful learning and networking opportunities.  The fund was made possible through the commitment of Bill LaFever and Chris LaFever, who continue the legacy of leadership begun by their grandfather, the company’s founder, in…

Celebrating Milestones: Special Anniversaries in 2026

Each year, we take time to recognize and celebrate the meaningful milestones that reflect long-term commitments to our industry. In 2026, as the American Floral Endowment (AFE) celebrates 65 years of supporting research, education, and industry growth, we are also honored to recognize several Named Funds reaching significant anniversaries. These funds represent decades of vision, generosity, and belief in the future of floriculture. From scholarships that support students finding their path to research funds that improve flower quality and longevity, each has played an important role in advancing our industry. Celebrating 35 Years Carlson-Johnson Scholarship for Nontraditional Students For over three decades, the Carlson-Johnson Scholarship has helped open doors for students taking nontraditional paths into floriculture. Barbara Carlson, along with…

Ken and Deena Altman Recognized with AFE Ambassador Award

Ken and Deena Altman of Altman Plants have been named the recipients of the American Floral Endowment’s Ambassador Award, a recognition that celebrates their longstanding leadership, advocacy, and dedication to the floral industry. Their outstanding commitment to advancing AFE’s mission was formally recognized last week during the Endowment’s  Board of Trustees Meeting in Sacramento, CA. Established in 2023, the AFE Ambassador Award honors individuals and organizations in the floral industry who exemplify exceptional leadership, advocacy, and service to the Endowment’s mission. For Ken and Deena Altman, that mission has been a shared priority throughout their careers, reflected in both their professional success and their consistent and generous support of floriculture research, education, and innovation. About Ken and Deena Altman Ken…

The August “Gus” and Mary Belle De Hertogh Scholarship: A Lasting Commitment to Floriculture Education 

Supporting students who are committed to building careers in floriculture has long been one of the core focuses of the American Floral Endowment. Continuing that commitment, the August “Gus” and Mary Belle De Hertogh Scholarship Fund is being established by Mary Belle De Hertogh in honor of her late husband, Gus, celebrating their shared belief in the power of education and their enduring commitment to supporting the next generation of floriculture professionals.  The new scholarship will provide financial support to undergraduate or graduate students who have demonstrated an interest in floriculture and who intend to pursue a career in the field after graduation. This scholarship will be awarded annually, with an application deadline of May 1, and preference given to students who have…

Discount Available: 2026 Greenhouse Training Online Courses

New for 2026! Plant Growth Regulators, and Cuttings & Stock Plants, and a New Elite Grower training program New courses include Plant Growth Regulators by Dr. Garrett Owen (The Ohio State University), and Cuttings and Stock Plant Management by Dr. Jim Faust (Clemson University) and Dr. John Dole (North Carolina State University). “Greenhouse and Nursery 101” has new material on container nursery production with Dr. Jeb Fields from UF/IFAS. This popular course is now offered twice a year (in May-Jun 2026 and Jan-Feb 2027). A new Elite Grower Program bundles five courses from Greenhouse and Nursery 101, Climate Management, Costing & Profitability, Cuttings & Stock Plant Management, Plant Growth Regulators, Success with your Latino Workforce, and Greenhouse and Horticultural Lighting.…

2026 Grow Pro Webinar Lineup

Our Grow Pro Webinar Series returns in 2026 for its sixth year, continuing to deliver timely, research-based education to growers across the floral and horticulture industry. What began as a targeted training opportunity has grown into one of AFE’s most widely attended educational programs, reaching hundreds of professionals each month and supporting growers at every stage of production. The upcoming year features an especially strong and diverse lineup, with sessions addressing critical production challenges and emerging innovations. Topics range from pest and disease management, substrates, water use, and PGRs to technology integration, temperature management, and sustainable production strategies.  “The Grow Pro Webinar Series has become a vital connection point between research and practice,” said Laura Barth, AFE Research Coordinator. “These webinars allow us to deliver…