The Larimers: Giving Back to an Industry that Found Them

We have newly launched a quarterly program to spotlight donors as well as regular articles highlighting the impactful industry stories of our Legacy Circle members. Our Legacy Circle is an honorary organization composed of persons who have made provision for a planned gift to AFE through a bequest, a life insurance policy, a trust or otherwise, such as a retirement plan beneficiary designation. The Legacy Circle affords AFE an opportunity to extend our warm appreciation to individuals who notify us of their thoughtful gift intentions. As a part of these spotlights, we recognize Dwight and Dawn Larimer for their impact on the industry. We welcome you to read about their journey and their crucial role in AFE’s mission! Dwight and Dawn Larimer More than 2,500…

Developing a Screening Pipeline for the Identification of Phosphorus-Solubilizing Bacteria

By Juan Quijia Pillajo, Sachin Naik, and Michelle Jones Phosphorus (P) is an essential nutrient with low availability for plant uptake. High media pH levels can cause the formation of insoluble compounds with calcium (Ca). Phosphorus solubilizing bacteria (PSB) can enhance P availability for plant uptake by producing organic acids to acidify the rhizosphere. The identification of PSBs requires both in-vitro and in-planta evaluations. In-vitro protocols allow for the screening of extensive bacterial collections, but the number of bacterial isolates that can be tested in the greenhouse is limited by the amount of space and time required to evaluate the plant responses to PSB inoculation. Digital phenotyping is an emerging tool for high throughput and precise evaluation of plant performance…

Botrytis Control in Greenhouses

Botrytis can cause devastating losses during production, shipping, and in retail. An Integrated Pest IPM approach is necessary to manage Botrytis successfully and it is critical for growers to have alternative control methods to use in rotation with fungicides to prevent resistance. Microbial biopesticides are an IPM tool for controlling disease while mitigating fungicide resistance risk. Adoption of biopesticides in production is growing but their variable performance under commercial conditions is still a challenge. Advances in biopesticide research reveal that they work best when used in combination with other strategies. Several natural compounds have been found to enhance biopesticide efficacy with significant implications for IPM. In our previous AFE-funded research, we found that chitosan reduced symptoms caused by Botrytis on petunia…

Thank You for a Milestone Year!

We are excited to share the following accomplishments from 2023: Funded over $765,000 to support – research, scholarships, internships, and education. This year we reached over $20 million in funding since founded in 1961.. T & B Research Library – the release of new information and resources addressing Thrips and Botrytis. Results of five years of specialized research which will save the industry tens of thousands of dollars annually... The establishment of our Sustainabloom program– a new initiative providing guides and best practices to help you in your sustainability efforts. The official site will launch in the next few months and will have resources for all segments and sizes of businesses.. Industry collaboration and partnerships with other floral organizations and media partners increasing awareness and…

Newly Released! Grow Pro 2024 Lineup

Free monthly webinars featuring ground-breaking research! The American Floral Endowment (AFE) has released the first six months for the 2024 monthly Grow Pro Webinar Series. In these free webinars, nationally recognized researchers, hosts, and speakers offer ‘how-to’ advice based on AFE-funded and other research projects to help the industry navigate through ever-changing growing challenges. “These educational training sessions are directly impactful to industry businesses, and the information shared can be implemented immediately. We have taken input directly from the industry to shape the 2024 sessions ensuring that these continue to be valuable resources covering emerging challenges and new advancements,” noted Laura Barth, AFE’s Research Coordinator. Here’s some direct industry feedback collected through anonymous surveys at the end of each session showing the impact…

Controlling Whitefly on Poinsettia

Unfortunately, poinsettia and sweet potato whitefly (Bemisia tabaci) go together like cats and fleas; if you have one, you’ll have the other. By this time (June) you should already be considering your whitefly management strategy. Here, we make a case for biocontrol as both a viable and economical way to control whitefly based on leading research supported by the American Floral Endowment (AFE) and many years of grower experience in Canada. The Problem with Pesticides Management of Bemisia whiteflies with pesticides can be difficult, if not impossible, in some years. This is because whiteflies that originate on cuttings (and those that fly in from field crops, as in the Southern US) have likely been exposed to multiple applications of several groups of…

Memorial Tribute Established Honoring Kenneth Royer

Currently, with 15 locations in Pennsylvania and three in Ohio, Ken’s legacy and family business is kept alive through the leadership of two of his sons and three of his grandsons.    Ken was one of the first florists in the country to implement computerized systems for multi-shop operations and was among the first florists to import flowers directly from South America. His business strategies were so successful that in 1998, he published the book, ‘Retailing Flowers Profitably,’ and held dozens of seminars on topics from marketing to management and post-harvest care. He also wrote a Florists’ Review magazine column, “Royer on Retail,” for 14 years.    Ken spoke at over 50 wire service and other florist meetings, providing educational sessions on…

Farewell Letter from Retiring Research Director, Dr. Terril Nell

Industry colleagues and friends,  As many of you may know, I will be retiring from AFE at the end of 2023. At the threshold of a new chapter in my life, my heart fills with gratitude for the incredible journey I’ve had in the floral industry. Looking back, I can’t help but be overwhelmed by the profound impact AFE has had on my life and career. Unwavering grant support, the platform to explore innovative and impactful research, and lifelong collaboration with those in our vibrant community have helped shape me into the person I am today. It has been a privilege to serve and contribute to an industry that breathes this kind of life, beauty, and camaraderie into the world.…

Passing of the Torch: AFE Research Director Dr. Terril Nell Retires

Dr. Nell has spent his entire career working for the benefit of the floral industry. He retired as Professor Emeritus of Floriculture after a 35-year tenure at the University of Florida, where he served as Chair of the Environmental Horticulture Department from 1991–2012. His research has led to the development of best practices and advances within the floral industry leading to improved flower and plant longevity. He has consulted for growers, wholesalers, and retailers nationally and internationally for over 40 years. A highly respected care and handling expert, Dr. Nell co-authored the Flower and Plant Care Manual produced by the Society of American Florists and Flowering Potted Plants: Prolonging Freshness by Ball Publishing. For the past nine years, Dr. Nell has served as the…

How to Make Your Customers Swoon Over Your Blooms! Tips and Tricks for Valentine’s 2024

As we approach Valentine’s Day 2024, the collective flower, plant, and hard goods industries have a special opportunity to maximize flower sales right out of the gate during the first major holiday of the year! Thoughtful preparation, festive atmospheres, fresh products, and impeccable service will attract customers and optimize their entire shopping experience. So here we are – it’s December 2023, and the race has already started. Here are some important business strategies to help maximize sales during one of the most critical weeks of 2024: Sales Budgeting A simple SWAG (scientific wild a** guess) method of selecting a rote sales increase based on an annual figure doesn’t work. Budgets for a holiday — especially one of this magnitude —…

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