Social Media Guide for Floral Retailers and Wholesalers Just Released

AFE is announcing the release of the Social Media Guide for Floral Retailers and Wholesalers.This free guide is your one-stop destination for all things social media. Whether you want to brush up on your social knowledge or you are brand new to social media and don’t know where to begin – this information is a must-have! From written guidelines to videos, your online presence will benefit from these resources.The social media guide features content on:Social media marketing best practicesChannels, tools and techniquesOptimizing for mobileReal Industry Case StudiesLiterature AnalysesThis project was coordinated by AFE and funded by The Floral Marketing Research Fund (FMRF) and the Flower Promotion Organization (FPO).Visit the FMRF website and register to browse all of the documents and…

FMRF Social Media Guide for Retailers and Wholesalers

The Floral Marketing Research Fund (FMRF) has partnered with the Flower Promotion Organization (FPO) on a one-year project, A Social Media Guide for Floral Retailers and Wholesalers.This guide will analyze social media literature, best practices and case studies to develop a social media guide for the floriculture industry. The project will be conducted by Charles Hall, Ph.D., Texas A&M University, Bridget Behe, Ph.D., Michigan State University, and Chengyan Yue, Ph.D., University of Minnesota.“The FPO is pleased to partner with FMRF to fund this project that can help better position our industry to engage new and potential consumers of our products to increase consumption,” said Stan Pohmer, Executive Director of the Flower Promotion Organization.Many industries are successfully using social media as…

FMRF Flowers as Gifts Study: Flower Quality More Important to Consumers than Price

The Floral Marketing Research Fund (FMRF) has just released a comprehensive study on Consumer Preference for Flowers as Gifts. According to the study, the quality of flowers is more important to consumers than price. When compared with other attributes when purchasing flowers, consumers ranked quality the highest consideration in the buying process, followed by color, price, design and other factors.“Our industry needs to be aggressive in seeking ways to bring our beautiful product to more people and to make sure we understand who our future customers are and what is important to them,” said Paul Bachman, of Bachman’s Inc., in Minneapolis, and chairman of the FMRF. “The Floral Marketing Research Fund is dedicated to addressing these extremely important marketing questions,…

Get Involved with AFE

Make an Impact

Ways to Give

Volunteer With Us

Opportunities