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Year Three of Gift-Matching!

ALEXANDRIA, VA – Nov. 1, 2019 – Friends of the floral industry, are you ready for another year of the AFE Challenge? Smithers-Oasis/ FLORALIFE® is partnering with the American Floral Endowment (AFE) for the third year in a row of gift-matching. The challenge supports...

Krissy Doyle Memorial Tribute Established

A memorial tribute has been established by staff members of the Society of American Florists to honor Krissy Doyle. Krissy worked for nearly two decades as SAF’s manager of Member and Data Services before passing away in the summer of 2019 at the age of 49 after a...

AFE Awards Educational Grants for 2019

The American Floral Endowment announces 2019 Educational Grants Funding. Thirteen organizations will receive funding through the Endowment to support educational training, conference program support, and industry resources for floral industry members, students, and...

Michael Kraft Memorial Tribute Established

A memorial tribute has been established by the Next Level Florist Group to honor Michael Kraft who passed away April 25, 2019, at the age of 52. Michael passed away peacefully in his home after an eight-year battle with cancer. Michael was a treasured member of the...