New Research Application Process for 2019
AFE’s Research Committee announces a new research funding process and a revised application for 2019. The new application process is a single application form. For many years, AFE’s process required researchers to submit a pre-proposal application. Then, if...2nd Annual #FlowerLoveVideoContest Winners Announced
ALEXANDRIA, VA – Jan. 28, 2019 – The Floral Marketing Research Fund (FMRF) in partnership with American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its 2nd Annual #FlowerLoveVideoContest. The contest was...Smithers-Oasis/FLORALIFE® partner with AFE for end-of-year gift-matching challenge
ALEXANDRIA, VA – Nov.1, 2018 – Friends of the floral industry, are you ready for year two of the AFE Challenge? Smithers-Oasis/ FLORALIFE® is, once again, partnering with the American Floral Endowment (AFE) to support AFE’s vital work that gives so much to the cut...AFE Appoints New Chairman and Trustees
AFE announced that Jim Daly, VP of Floralife/Smithers-Oasis has been elected to serve a two-year term as AFE Chairman. His appointment began during the AFE Annual Fundraising Dinner in Palm Springs, CA. Jim replaces Dwight Larimer of DESIGN MASTER color tool, inc. who...AFE and e-Gro partner on Webinars
We have partnered with e-Gro to present webinars focusing on new findings from AFE-funded research projects. The webinars are free. They aim to better communicate the results to growers and to share how to best implement the findings. They also allow for a greater...
