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ALEXANDRIA, VA – Nov.1, 2018 – Friends of the floral industry, are you ready for year two of the AFE Challenge? Smithers-Oasis/ FLORALIFE® is, once again, partnering with the American Floral Endowment (AFE) to support AFE’s vital work that gives so much to the cut flower industry. Today, you have the opportunity to support the Endowment, even MORE, […]
AFE announced that Jim Daly, VP of Floralife/Smithers-Oasis has been elected to serve a two-year term as AFE Chairman. His appointment began during the AFE Annual Fundraising Dinner in Palm Springs, CA. Jim replaces Dwight Larimer of DESIGN MASTER color tool, inc. who served as Chairman for the past two years and will remain on […]
We have partnered with e-Gro to present webinars focusing on new findings from AFE-funded research projects. The webinars are free. They aim to better communicate the results to growers and to share how to best implement the findings. They also allow for a greater number of managers and staff to hear this information first-hand. The […]
Want to learn the best ways to use our #FlowerMarketingMonday videos? View FMRF’s “How to Make the Most of #FlowerMarketingMonday” guide. Move over Taco Tuesday! AFE made a new day of the week that started its own viral buzz. Better yet, this day is especially for the floral industry. Introducing… #FlowerMarketingMonday! Beginning April 16th, a new video […]