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AFE Appoints New Chairman and Trustees

by Ashley Alexander

AFE announced that Jim Daly, VP of Floralife/Smithers-Oasis has been elected to serve a two-year term as AFE Chairman. His appointment began during the AFE Annual Fundraising Dinner in Palm Springs, CA. Jim replaces Dwight Larimer of DESIGN MASTER color tool, inc. who served as Chairman for the past two years and will remain on […]

AFE and e-Gro partner on Webinars

by Ashley Alexander

We have partnered with e-Gro to present webinars focusing on new findings from AFE-funded research projects. The webinars are free. They aim to better communicate the results to growers and to share how to best implement the findings. They also allow for a greater number of managers and staff to hear this information first-hand. The […]


by Ashley Alexander

Want to learn the best ways to use our #FlowerMarketingMonday videos? View FMRF’s “How to Make the Most of #FlowerMarketingMonday” guide.   Move over Taco Tuesday! AFE made a new day of the week that started its own viral buzz. Better yet, this day is especially for the floral industry. Introducing… #FlowerMarketingMonday! Beginning April 16th, a new video […]