For Wholesalers/Fresh Product Distributors

Resources, programs, and news tailored for you and your businesses!

Welcome, Wholesalers & Fresh Product Distributors! AFE is here to help your business grow with educational grants, recruiting tools, research, and ready-to-use resources for you, and to share with your customers. Explore programs that spark innovation, attract new talent, and support your success. 

leaves
leaves
quote
“As with most any industry, it’s often work done behind the scenes that drives success. AFE does just that. It provides funding for research that tackles our industry’s most pressing challenges and acts as a trusted resource for industry members. In a very real sense, it’s a major part our industry’s foundation and support. We are more successful as an industry thanks to AFE’s efforts.”
– Steve Frye Baisch & Skinner Wholesale Floral Distributor

New! Gen Z Consumer Research from the Floral Marketing Fund

Download the New Report

Free Care and Handling Poster

Partner With Us to Share Industry Resources! AFE welcomes partnerships with wholesalers to share our Care & Handling Posters directly to your client retail florist shops. Partnerships like these help the Endowment to share its resources more broadly, help the industry increase profits, and help you build better relationships with your customers! You can order a poster for your business today! Or, if you’d like to partner with AFE to deliver resources to your network, reach out to us at afe@endowment.org.

The Power of Floral Community: How AFE Works

Watch Our New Video!

Wholesaler Sustainability Resources

Sustainabloom recently released a new sustainability planning template for wholesalers! The template provides actionable steps for those in all stages of meeting sustainability goals, from those in the early stages to businesses that are interested in building on current initiatives. Download it for free here.

The Wholesale Nickel Program to support Sustainabloom is a collaborative program created specifically for wholesalers. Through this program, participating wholesalers are invoiced monthly on orders from growers/shippers at their chosen contribution rate per box (up to five cents. Contributions go directly to Sustainabloom quarterly to provide support for the education and development of guides, resources, and other industry needs, ensuring a sustainable future for the floral industry. All contributions are tax-deductible. Sign up today!

New! Free Estate Planning Guide Resource

Download Your Guide Here

Partner with us TODAY!

In everything we do, AFE is supporting innovation, opportunities, and growth for all segments of the floral industry. We need your help to continue this great work!