Click Here to Support AFE



AFE Webinars


Untangling the relationship among pollinators, flowering plants and systemic insecticides

January 16, 2020, at 2:30 PM EST

JC Chong, Clemson University

Hear from Juang Horng “JC” Chong, Professor and Extension Specialist of turf and ornamentals entomology at Clemson University.

The relationship among consumers, growers, pollinators, flowering plants and systemic insecticides is a mess! Fortunately, with funding from USDA-SCRI and AFE, teams of researchers are working on untangling that messy relationship. This presentation is an update of current research of SCRI- and AFE-funded research projects to develop approaches to protect pollinators in environmental horticulture.

Research findings will be discussed, and most importantly, practical approaches that can be used by growers to protect pollinators will be provided.

Webinar – 30 minutes with 10 minutes of Q&A.

Click to watch here

*make sure you download the presentation, to have access to the voiceover from JC.


About the Presenter

JC received his BS in Ecology and Evolutionary Biology from the University of Arizona, and MS and PhD in Entomology from the University of Georgia. After his post-doctoral training at the University of Florida, JC joined Clemson University in 2007. JC has been working on understanding the ecology of pest and their natural enemies, and developing pest management strategies for ornamental plants and turfgrass. His most recent projects including works on documenting the diversity of pollinators visiting flowering plants, and on residue dynamics of systemic insecticides in ornamental plants.


Missed one of the AFE webinars?  No problem — click on the links below to access the recorded webinars!

Challenges & Opportunities for Young Professionals

May 30, 2019, at 2:00 PM EST

Brian Krug, Technology Leader at Corteva Agriscience

Whether you are currently a student or are in the early stages of your professional career, you won’t want to miss this webinar to hear about overcoming challenges and capitalizing on opportunities that await you.

Hear from Brian Krug, Technology Leader at Corteva Agriscience about the challenges facing young professionals, and the even more important opportunities available. Brian will discuss his experiences in both the academic culture and his current position within the floral industry. He will cover both career paths and offer advice for honing important skills that are essential for professional growth and success.

Webinar – 30 minutes with 10 minutes of Q&A.
Click to watch here


New Daily Lighting Integral Maps and Advances in Supplemental Lighting for Ornamentals

Nov 2, 2018, at 12:00 PM EST

Jim Faust, Assoc. Professor, Plant and Environmental Sciences Department, Experiment Station, Clemson University
Marc van Iersel, Professor of Horticulture, University of Georgia
Daily light integral (DLI) is a very useful measurement of sunlight for anyone that grows plants for a living. New DLI maps describing the light levels delivered across the U.S. are now available, and during this webinar, Jim Faust shows how to use them to improve your crop planning and production. Following Jim’s presentation, Marc van Iersel discusses plant physiological responses to light and how to use that information to develop cost-effective supplemental lighting strategies.
Click to watch:
Part I – New Daily Lighting Integral Maps
Presentation slides available here

Part 2 – Advances in Supplemental Lighting for Ornamentals
Presentation slides available here

Floral Purchase Tracking Study Webinar

Formerly called the Consumer Tracking Study and last conducted in 2005, AFE partnered with SAF to revive the year-long study that provides actual data on the incidents of purchases, amount spent, what was purchased, for whom and what occasions, and what other gifts were considered.

Conducted by IPSOS and funded by FMRF, this study provides the industry with valuable information to help plan for inventories, marketing and pricing to help florists maximize their sales. The report offers real purchasing data on consumer purchases, amount spent, what was purchased, for what occasions and preferences.
Tim Ambary, Vice President of IPSOS who served as the project lead, presented the webinar.
The webinar audio is only available to those who purchase the study. Click Here!

New Resources for Florists to Sell Through Pinterest (FREE)

There was a three-part series of webinars to help increase online and walk-in sales using Pinterest! These fast-paced webinars showed the tricks and tips to reach more consumers, generate more sales and increase website traffic.
Power influencer and social media strategist Anna Bennett is the owner of White Glove Social Media and co-founder of True North Marketing. As a Pinterest expert, she helps businesses supercharge traffic and sales growth with Pinterest.
Part 1 – Introduction to Pinterest for Business
July 20, 2017 – 11 a.m. PST/2 p.m. EST

  • Why should florists be on Pinterest?
  • How to use Pinterest to drive online sales and increase website traffic
  • Pinterest basics: terminology, techniques and tips to build Pinterest boards for floral holidays, events, everyday purchases, wedding work, and more!
  • Using Buyable Pins to sell on Pinterest
  • How to raise your brand profile locally

Part 2 – Intermediate Pinterest Skills
August 15, 2017 – 11 a.m. PST/2 p.m. EST

  • Avoiding common Pinterest mistakes
  • Re-pinning to drive more traffic
  • Blog topics to create in order to be found by brides
  • Promoting your Pinterest account on other social media sites
  • Pinterest Techniques – Part 2
  • How to buy Pinterest ads correctly

Part 3 – Pinterest Advanced
August 29, 2017 – 11 a.m. PST/2 p.m. EST

  • Using analytics to improve your results
  • How to manage your Pinterest account
  • How to showcase your uniqueness
  • Keeping your Pinterest boards fresh
  • Best practices overview

Unfortunately the webinars are not available online. Click here for all of the other resources on Pinterest that AFE provides to you for FREE!
Anna offers more advanced help to florists. Fees for coaching businesses one-on-one with customized solutions is $297 for two 45-minute sessions. Click here to purchase those sessions.

Networking to Build Your Career
Wednesday, August 23, 2017 at 2:00 p.m. EST (FREE)

Bradley Beck, Sales Manager at DESIGN MASTER color tool, inc., shares networking skills to enhance your career! The webinar will be 30 minutes with 10 minutes for Q & A.
The presentation will show:

  • Why you need to network to build your career
  • How to prepare for an event or show
  • Places to meet, engage and connect
  • Opportunities to be seen as a person of influence
  • A template for engagement

For over thirty years, Bradley has served many flower and creative industry organizations. He helped pioneer the “Growing Up With Flowers” program with his fellow young executives to teach young people about the wonder of flowers.
He has presented programs on Effective Communication, Messaging and Social Business Media to many wholesale and retail companies.
Click here to listen to the webinar!

Marketing Tactics: Maximizing Millennial Floral Purchases
Tuesday, July 11, 2017 at 2:00 p.m. EST (FREE)

Floral marketing is no longer one strategy fits all. Millennials are an enigmatic breed of shopper with different perceptions about floral products, motivations for purchase and a habit of using non-traditional shopping methods – think mobile and social!
Renato Sogueco, Vice President of Digital Strategy at BloomNet, presented results from the 2016 FMRF Marketing Tactics to Increase Millennials’ Floral Purchases Study, and shared revitalized marketing tactics customized to reach Gen Y.
Since July 2016, Renato has been bringing innovative business solutions and revenue-growth tools to BloomNet florists.
He analyzes best technology and business practices in a monthly column for BloomNet’s Floriology magazine, and shares insights through the development of business-centric programming for BloomNet’s Floriology Institute in Jacksonville, Fla. Renato previously worked at the Society of American Florists for more than 13 years as its Chief Information Officer.
Click here to listen to the webinar!

Making the Most of Your Tradeshow Experience
Thursday, June 29, 2017 at 2:00 p.m. EST (FREE)

Mackenzie Wortham of DMA Solutions, Inc. discusses ways to optimize your experience at trade shows, and provides great tips for both first timers and those who have previously attended trade shows.
As an intuitive thinker with a keen eye for detail, Mackenzie combines strong communications skills, writing talents and a pulse on trending topics to create targeted content and measurable marketing results.
Mackenzie joined DMA Solutions in 2011. As an Account Marketing Director, she focuses on the overall marketing strategy for clients, helping them to reach their marketing goals.
Click here to listen to the webinar!