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AFE Webinars


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June 22nd & 29th, 2021 at 1PM EST – Optimizing LED Lighting for Flower Crops

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Sponsored by Apogee Instruments, Inc. and Fluence by OSRAM

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Jim FaustSpeakers: Jim Faust, Clemson University (Part 1) & Erik Runkle, Michigan State University (Part 2)

Part 1 – June 22nd
Growers seek to optimize plant growth while maintaining production costs. Interest in LED lighting has surged in recent years due to the potential energy savings. Growers continue to wonder if supplemental lighting with LEDs is needed for their greenhouse operations. Jim will explain how to determine if your location and crops justify adding supplemental lighting.

Erik RunklePart 2 – June 29th
Questions abound when considering use of LED lighting. Choices of fixtures and light quality can be very confusing. Erik Runkle has been evaluating LED lighting since they were first available to the greenhouse industry. He will simplify the selection and use of LEDs, both indoors and in greenhouses.


July 27th, 2021 at 1PM ESTMaking Sense of Artificial Intelligence in Floriculture

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Dean KopsellSpeaker: Dean Kopsell, University of Florida

Description: Artificial Intelligence (AI) is being mentioned in all aspects of agriculture. The idea of AI in floriculture and other segments of agriculture seems like scientists are bringing ‘Star Wars’ concepts to your businesses. Once you hear about the opportunities with AI, the future will seem much brighter as AI will be supporting your decisions for many aspects of your business. AFE has supported projects on use of handheld monitors for monitoring plant nutrition and to provide early detection of western flower thrips. There are so many more opportunities. Take this opportunity to understand AI in just 30 minutes.

Coming Soon…

  • August 2021 – Topic: Downy Mildews
  • September 2021 – Topic: Scholarships & Internships in the Industry
  • October 2021 – Topic: Sensors & Advances in Technology
  • November 2021 – Topic: Care and Handling Best Practices
  • December 2021 – Topic: Powdery Mildews

All webinars are FREE and open to anyone in the industry!


Missed one of the AFE webinars?  No problem — click on the links below to access the recorded webinars!

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Preparing for Success – Challenges and Opportunities for Young Professionals Post COVID-19

Sponsored by the American Floral Endowment’s Young Professionals Council

May 26, 2021, at 5:00 PM EST

Art VanWingerden, Metrolina Greenhouses
Krystal Snyder, Penn State University

Megan Bowman, Ball Horticultural Company

Do you have the necessary skills to succeed in today’s floral industry? Join us for a 40-minute interactive discussion hearing directly from floral business owners and faculty on the challenges and changes brought by COVID-19. Learn what the new floral industry looks like, and what young professionals must do to prepare for a successful career in the industry and/or university system.

• How do industry and academia applications differ and how can young professionals best present themselves on both?
• What are the must-have skills and experience for your resume?
• Where can you find the most floriculture jobs?
• Putting your best foot forward – tips and advice for presenting yourself to the industry.

Don’t miss this opportunity to ask questions to prepare yourself for the necessary skills employers will be looking for. There will be time for Q & A.

Click Here to Watch

May 18th, 2021 at 1PM ESTThe Current Status of Growing Media

Brian JacksonSpeaker: Brian Jackson, NC State University
Moderator: Melissa Munoz, Clemson University

Description: Growing media seems to change constantly as growers seek a medium to grow plants successfully at the least costs. There have been major changes in growing media in the last 10 – 15 years.
Topics will include:
What is important in a good growing media?
Are there new components that growers should consider and are the components sustainable?
What should growers be asking their supplier when selecting a high-quality growing media?

Click Here to Watch

Untangling the relationship among pollinators, flowering plants and systemic insecticides

January 16, 2020, at 2:30 PM EST

JC Chong, Clemson University

Hear from Juang Horng “JC” Chong, Professor and Extension Specialist of turf and ornamentals entomology at Clemson University.

The relationship among consumers, growers, pollinators, flowering plants and systemic insecticides is a mess! Fortunately, with funding from USDA-SCRI and AFE, teams of researchers are working on untangling that messy relationship. This presentation is an update of current research of SCRI- and AFE-funded research projects to develop approaches to protect pollinators in environmental horticulture.

Research findings will be discussed, and most importantly, practical approaches that can be used by growers to protect pollinators will be provided.

Webinar – 30 minutes with 10 minutes of Q&A.

Click to watch here

*make sure you download the presentation, to have access to the voiceover from JC.

Challenges & Opportunities for Young Professionals

May 30, 2019, at 2:00 PM EST

Brian Krug, Technology Leader at Corteva Agriscience

Whether you are currently a student or are in the early stages of your professional career, you won’t want to miss this webinar to hear about overcoming challenges and capitalizing on opportunities that await you.

Hear from Brian Krug, Technology Leader at Corteva Agriscience about the challenges facing young professionals, and the even more important opportunities available. Brian will discuss his experiences in both the academic culture and his current position within the floral industry. He will cover both career paths and offer advice for honing important skills that are essential for professional growth and success.

Webinar – 30 minutes with 10 minutes of Q&A.
Click to watch here


New Daily Lighting Integral Maps and Advances in Supplemental Lighting for Ornamentals

Nov 2, 2018, at 12:00 PM EST

Jim Faust, Assoc. Professor, Plant and Environmental Sciences Department, Experiment Station, Clemson University
Marc van Iersel, Professor of Horticulture, University of Georgia
Daily light integral (DLI) is a very useful measurement of sunlight for anyone that grows plants for a living. New DLI maps describing the light levels delivered across the U.S. are now available, and during this webinar, Jim Faust shows how to use them to improve your crop planning and production. Following Jim’s presentation, Marc van Iersel discusses plant physiological responses to light and how to use that information to develop cost-effective supplemental lighting strategies.
Click to watch:
Part I – New Daily Lighting Integral Maps
Presentation slides available here

Part 2 – Advances in Supplemental Lighting for Ornamentals
Presentation slides available here

Floral Purchase Tracking Study Webinar

Formerly called the Consumer Tracking Study and last conducted in 2005, AFE partnered with SAF to revive the year-long study that provides actual data on the incidents of purchases, amount spent, what was purchased, for whom and what occasions, and what other gifts were considered.

Conducted by IPSOS and funded by FMRF, this study provides the industry with valuable information to help plan for inventories, marketing and pricing to help florists maximize their sales. The report offers real purchasing data on consumer purchases, amount spent, what was purchased, for what occasions and preferences.
Tim Ambary, Vice President of IPSOS who served as the project lead, presented the webinar.
The webinar audio is only available to those who purchase the study. Click Here!

New Resources for Florists to Sell Through Pinterest (FREE)

There was a three-part series of webinars to help increase online and walk-in sales using Pinterest! These fast-paced webinars showed the tricks and tips to reach more consumers, generate more sales and increase website traffic.
Power influencer and social media strategist Anna Bennett is the owner of White Glove Social Media and co-founder of True North Marketing. As a Pinterest expert, she helps businesses supercharge traffic and sales growth with Pinterest.
Part 1 – Introduction to Pinterest for Business
July 20, 2017 – 11 a.m. PST/2 p.m. EST

  • Why should florists be on Pinterest?
  • How to use Pinterest to drive online sales and increase website traffic
  • Pinterest basics: terminology, techniques and tips to build Pinterest boards for floral holidays, events, everyday purchases, wedding work, and more!
  • Using Buyable Pins to sell on Pinterest
  • How to raise your brand profile locally

Part 2 – Intermediate Pinterest Skills
August 15, 2017 – 11 a.m. PST/2 p.m. EST

  • Avoiding common Pinterest mistakes
  • Re-pinning to drive more traffic
  • Blog topics to create in order to be found by brides
  • Promoting your Pinterest account on other social media sites
  • Pinterest Techniques – Part 2
  • How to buy Pinterest ads correctly

Part 3 – Pinterest Advanced
August 29, 2017 – 11 a.m. PST/2 p.m. EST

  • Using analytics to improve your results
  • How to manage your Pinterest account
  • How to showcase your uniqueness
  • Keeping your Pinterest boards fresh
  • Best practices overview

Unfortunately the webinars are not available online. Click here for all of the other resources on Pinterest that AFE provides to you for FREE!
Anna offers more advanced help to florists. Fees for coaching businesses one-on-one with customized solutions is $297 for two 45-minute sessions. Click here to purchase those sessions.

Networking to Build Your Career
Wednesday, August 23, 2017 at 2:00 p.m. EST (FREE)

Bradley Beck, Sales Manager at DESIGN MASTER color tool, inc., shares networking skills to enhance your career! The webinar will be 30 minutes with 10 minutes for Q & A.
The presentation will show:

  • Why you need to network to build your career
  • How to prepare for an event or show
  • Places to meet, engage and connect
  • Opportunities to be seen as a person of influence
  • A template for engagement

For over thirty years, Bradley has served many flower and creative industry organizations. He helped pioneer the “Growing Up With Flowers” program with his fellow young executives to teach young people about the wonder of flowers.
He has presented programs on Effective Communication, Messaging and Social Business Media to many wholesale and retail companies.
Click here to listen to the webinar!

Marketing Tactics: Maximizing Millennial Floral Purchases
Tuesday, July 11, 2017 at 2:00 p.m. EST (FREE)

Floral marketing is no longer one strategy fits all. Millennials are an enigmatic breed of shopper with different perceptions about floral products, motivations for purchase and a habit of using non-traditional shopping methods – think mobile and social!
Renato Sogueco, Vice President of Digital Strategy at BloomNet, presented results from the 2016 FMRF Marketing Tactics to Increase Millennials’ Floral Purchases Study, and shared revitalized marketing tactics customized to reach Gen Y.
Since July 2016, Renato has been bringing innovative business solutions and revenue-growth tools to BloomNet florists.
He analyzes best technology and business practices in a monthly column for BloomNet’s Floriology magazine, and shares insights through the development of business-centric programming for BloomNet’s Floriology Institute in Jacksonville, Fla. Renato previously worked at the Society of American Florists for more than 13 years as its Chief Information Officer.
Click here to listen to the webinar!

Making the Most of Your Tradeshow Experience
Thursday, June 29, 2017 at 2:00 p.m. EST (FREE)

Mackenzie Wortham of DMA Solutions, Inc. discusses ways to optimize your experience at trade shows, and provides great tips for both first timers and those who have previously attended trade shows.
As an intuitive thinker with a keen eye for detail, Mackenzie combines strong communications skills, writing talents and a pulse on trending topics to create targeted content and measurable marketing results.
Mackenzie joined DMA Solutions in 2011. As an Account Marketing Director, she focuses on the overall marketing strategy for clients, helping them to reach their marketing goals.
Click here to listen to the webinar!