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- 2020 National Floriculture Forum The dates of the 2020 National Floriculture Forum are February 28 – March 1 (note that it is a leap year!) in Charlotte, NC. The timing of …Read More »
- ALEXANDRIA, VA – Nov. 1, 2019 – Friends of the floral industry, are you ready for another year of the AFE Challenge? Smithers-Oasis/ FLORALIFE® is partnering with the American Floral …Read More »
- Back to basics: floral customers want beautiful flowers that last. care The biological mechanisms governing flower life and quality are complex, but the flower care practices recommended for growers, wholesalers, …Read More »
- Order a poster for your business today! AFE has released a new resource encouraging best practices in flower care. The 16.5″ x 20.5″, laminated poster promotes results from AFE-funded research …Read More »
- A memorial tribute has been established with the American Floral Endowment by the University of Georgia Department of Horticulture to honor Paul Thomas, Ph.D. who passed away September 14, 2019, …Read More »