Mum growers encounter a range of challenges each season—from heat waves and cold snaps to droughts, deluges and the constant threat of pests and diseases. Profitability depends on minimal shrink. In this webinar, Josh Henry from Ball Seed Technical Services will guide you through mum production, from propagation all the way to shipping, sharing practical tips and proven strategies to grow healthy, high-quality mums with minimal losses. We’ll cover essential topics including irrigation management, fertility programs, PGR strategies and effective pest and disease control to help you keep crops uniform, healthy and on schedule. You’ll discover how to leverage pH/EC monitoring and graphical tracking (to steer growth and hit sales specs on time), prevent crown budding and achieve a clean, retail-ready finish.

Effective irrigation management is one of the most powerful tools growers have to control crop quality, uniformity, and input costs. This webinar takes a practical look at how watering decisions influence root development, nutrient uptake, disease risk, and overall plant performance. We’ll discuss how to adjust irrigation practices based on crop stage, substrate type, and environmental conditions. Growers will leave with clear strategies they can apply immediately to improve consistency, reduce waste, and support healthier floriculture crops.

Discover how artificial intelligence (AI) is transforming the way Standard Operating Procedures (SOPs) are created for greenhouse production. This webinar will showcase practical ways to use AI tools to develop, optimize, and automate SOPs, ensuring greater precision and efficiency in operations. Learn how AI-driven solutions can help greenhouse managers streamline workflows, reduce errors, and future-proof their production processes with data-driven insights and automation.

High quality flowers with long vase life mean happy customers. After growing beautiful flowers, be sure to handle them correctly. Attendees will come away with actionable insights to improve your business’s postharvest processes for the most important cut flowers in the United States and Canada.

The growing media industry continues to face many challenges that can impact growers. Industry experts Jeb Fields and Brian Jackson will give the latest updates on the current geopolitical and regulatory status of different media and media components, and insights on new materials and their applications, including wood fiber, that are being researched and used in production. Dr. Jeb Fields will give an update on substrate stratification and how it can be used to improve substrate sustainability and security.

The floriculture industry faces significant challenges as new regulations on plastics—such as New Jersey’s Recycled Content mandate, California’s SB-343, and Extended Producer Responsibility (EPR) laws—take effect. This webinar will highlight research that examines plastics use in the floriculture industry and how growers can comply with regulations, mitigate risks, and uncover opportunities for reducing plastic use, improving recyclability, and adopting sustainable practices.

This webinar will explore the potential of plasma-activated water (PAW) as an innovative tool in floriculture crop production and pest management. This webinar will discuss the science behind PAW, where highly reactive radicals are dissolved in water, creating a solution with unique properties such as lower pH and higher conductivity. Learn about current research that investigates PAW’s effects on seed germination, seedling vigor, crop health, and its role in managing arthropod pests. Discover how this emerging technology is already making waves with commercial systems available for growers.

This webinar will explore Integrated Pest Management (IPM) strategies for Thrips parvispinus in greenhouse ornamentals. Rose Buitenhuis will share her latest research on Thrips parvispinus management including the use of cutting dips with entomopathogenic fungi (Beauveria bassiana, Metarhizium brunneum), mineral oil, insecticidal soap, and reduced-risk insecticides, and other cutting treatments such as cold storage and UV-C+ exposure. Attendees will also learn about studies on the biology and behavior of T. parvispinus, including interactions with predators, preferred oviposition and pupation sites, and daily flight activity patterns. This research aims to provide sustainable, science-based solutions to reduce plant losses, enhance pest control, and minimize pesticide use.

This webinar will explore economic predictions, consumer preferences, and industry-specific trends to help you stay ahead of the curve in 2026. Webinar topics will include predicted consumer trends in 2026, 2026 economic predictions, outlook for the industry, and marketing strategies for 2026.

As spring production ramps up, proper nutrient management is key to achieving strong, uniform growth and avoiding costly setbacks. In this Grow Pro session, Dr. Brian Whipker of North Carolina State University will discuss approaches and considerations for managing plant nutrition during the spring growing season.