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2020 National Floriculture Forum

2020 National Floriculture Forum

The dates of the 2020 National Floriculture Forum are February 28 – March 1 (note that it is a leap year!) in Charlotte, NC. The timing of the NFF overlaps with AFE’s Board Meeting. We plan for several joint meals and a field trip to allow for interaction.


The NFF continues an annual tradition dating back to the early 1990s. It is an educational meeting for industry leaders, university faculty, graduate students and government scientists from academic institutions, governmental agencies and the greenhouse industry.

The meeting brings together diverse floricultural communities with the objectives to:

  1. Address issues of importance to the floriculture industry
  2. Form collaborative relationships,
  3. Improve communication within the American floriculture industry to share and disseminate information


The 2020 NFF starts with a field trip to Metrolina Greenhouses in the afternoon of Friday, February 28 for those arriving early. Then, presentations and discussions on Saturday, February 29 and the morning of Sunday, March 1. Topics include the impact of hemp on the floriculture industry, how to develop effective collaborations, effective outreach to the floriculture industry, and other topics. Suggestions for additional topics are still being accepted. There also will be ample time for networking during breaks.

Topics Overview

Teaching: how to assure that courses are relevant to the industry?

Outreach: effective ways to communicate with the industry?

Research: Making sure our science is relevant

Each session will have speakers from academia and industry, with lots of opportunities for questions and interaction. Each session will end with a panel discussion to discuss any topics of interest to the audience.

The deadline for registration and room reservations is Tuesday, January 28, 2020. However, earlier registration is strongly encouraged, since it will facilitate planning.

The host hotel will be the Fairfield Inn & Suites Charlotte Airport. They provide free airport transportation, as well as free breakfast. Reservations can be made below.

Click here for the link: Group rate for American Floral Endowment / National Floriculture Forum 2020

Reservations must be made by Tuesday, January 28, 2020.

Registration Info

Registration for the 2020 National Floriculture Forum is now open. Thanks to generous support from the American Floral Endowment, registration costs are very low: $50 for students and $100 for non-students. The forum will discuss how we can assure that our teaching, research, and extension meets the needs of our clientele: students, the floriculture industry, and university administrators.

CLICK HERE TO REGISTER and don’t forget to reserve your HOTEL ROOM HERE. 

Registration Link:


For more information or suggestions, please contact Marc van Iersel at the University of Georgia, the organizer of the 2020 NFF.


AFE is pleased to host the National Floriculture Forum on our website.