News
USDA Floriculture Crops Summary Gives Us a Look at Where We’re Growing
March 27, 2026
As we step into a new season, I’m excited to welcome you back to another year of Growing Further. Whether you’re gearing up for spring planting, reflecting on last year’s lessons, or already deep into production, this time of year always carries a sense of renewed energy and opportunity. Since our last issue, there’s been no shortage of momentum across the floriculture industry.
Like many of you, I’ve been enjoying the reporting on the latest USDA Floriculture Crops Summary and what it tells us about the state of our industry. You can read more insights from our friends at Ball Publishing here, and the full report here.
Overall, the report points to a sense of stability, with total floriculture sales keeping pace with inflation. At the same time, there’s plenty of variation beneath the surface. Some crops and categories are growing, while others are adjusting after the highs of recent years. One of the most encouraging takeaways for me was the continued increase in the number of floriculture growers, a sign that interest and investment in our industry remain strong.
These data were also a reminder that success looks different for every operation right now. Managing costs, understanding your market, and staying flexible continue to be key themes across the industry.
At AFE, this is where we see a growing opportunity to connect production decisions with scientific research. Recent consumer research from the Floral Marketing Fund, “Catering to Gen Z Consumers,” points to shifting expectations around sustainability, transparency, and purchasing habits that will continue to influence demand across floriculture crops. At the same time, ongoing AFE-supported production research is helping address many important challenges, from input efficiency to crop performance and postharvest quality. Sustainabloom provides a wealth of knowledge on how to enhance sustainability efforts in your operations. (Greenhouse Grower Magazine recently published a great article about our SustainaGuides for growers – check it out!)
This as an important moment to continue investing in research and resources that help growers navigate complexity across all crops and production systems. As always, we’re grateful to be part of this community and to continue growing further together.
Keep Growing,
