News
Together We R.I.S.E – Annual Campaign Surpasses Goal
August 07, 2024
We are thrilled to announce that our annual fundraiser, “R.I.S.E. to Support 2024,” has far exceeded our goal, raising over $140,000 for the floral industry. This impressive achievement highlights the unwavering commitment and unity of our industry in advancing growth through research, education, and programs.
From May 15 to June 28, 2024, our fully virtual campaign successfully engaged the floral community in a fundraising effort to boost support for the Endowment’s essential programs. The overarching theme of R.I.S.E.—Research, Internships, Scholarships, and Education—underscores our dedication to nurturing every facet of the floral sector. Our initial goal was set at $100,000, and thanks to the generosity of more than 115 donors and sponsors, we raised over $143,506. The full list of sponsors can be viewed here.
In addition to surpassing our fundraising goal, we are excited to announce the establishment of two new Named Funds and significant contributions to several program funds, including the Arizona Retail Florist Education Travel Grant, Sustainabloom, and more. These targeted donations have collectively generated over $180,000 in new funding, further demonstrating the industry’s commitment to fostering growth and innovation.
“The campaign’s success is a testament to the impact of our sponsors, who play a crucial role in funding programs that drive progress across all segments of the floral industry. Their support is instrumental in building a stronger, more connected, and visionary future for floriculture. We extend our deepest gratitude to each of you for your dedication and generosity,” says David Garcia, AFE’s Fundraising Chair.
The 2024 Campaign’s virtual format enabled broader participation, removing geographical barriers and travel costs. However, for those interested in connecting with AFE in person, we invite you to connect with us at CalFlowers Fun ‘N Sun in Carlsbad, CA, from September 4-7. We will honor our donors and supporters with a special video at this event.
While the annual campaign has concluded, support for the future of floriculture continues. You can make a tax-deductible gift to the Endowment at any time here. Contributions remain vital to addressing industry challenges and ensuring that AFE’s programs can meet the evolving needs of the floral community.
We are profoundly grateful for the contributions of all our sponsors, donors, and supporters. Thank you for joining us in R.I.S.E.-ing to Support with AFE!
