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Record-breaking Amount Raised for Our 60th Anniversary Virtual Fundraising Campaign

Record-breaking Amount Raised for Our 60th Anniversary Virtual Fundraising Campaign

60 Days to Raise $100,000 – Supporting another 60 years of floral industry programs, research, and resources!

We are pleased to announce that a record-breaking $161,080 was raised through industry sponsorships and donations in support of the $100,000 in 60 Days Virtual Fundraising Campaign. 2021 marks the 60th Anniversary of AFE’s existence, and while an in-person event wasn’t feasible, a 60-day peer-to-peer virtual fundraising campaign was launched. With the support of 24 fundraisers (seen right) from our Board of Trustees, staff, and most devoted ambassadors, the campaign kicked off June 14th and wrapped up on August 13th.

Within the first 30 days of the campaign, we surpassed our initial goal of $60,000 thanks to the quick work of our ambassadors and the generosity of our floral industry community. This gave us the opportunity to aim high, increasing our goal amount to $100,000. Incredibly, the second goal was also passed with the support of over 150 donations.

This fully virtual campaign took the place of our annual fundraising dinner in order to ensure the safety and continued health of the floral community. We are looking forward to an in-person event next year but are grateful that the community could celebrate with us from their homes during these uncertain times. Our dedicated fundraisers made the campaign a huge success by reaching out to their own networks along with our existing community of donors — expanding the reach of AFE’s programs and resources. 

For the past 60 years, AFE has provided vital scientific research, supported education, and awarded dozens of annual scholarships, as well as administered industry internship programs nurturing young professionals.

Supporters of this sponsorship-based campaign are directly impacting the industry by investing in the future. Contributions to AFE help the industry face new challenges and ensure that all of our programs can continue to meet growing demands. Our funding goes directly back to the industry it serves — providing for the future of floral. 

Click here to see some of the first-hand impacts of our programs and funding. Industry leaders, researchers, faculty, and students have shared with us their stories of how AFE has changed their lives in the industry using #AFEandMe. One example includes the following from AFE’s scholarship recipient, Armando de Loera, “The American Floral Endowment helped me to achieve my professional goals and start a successful career in the floral industry. The scholarship provided was valuable support that greatly furthered my professional training and allowed me access to more resources while gaining knowledge and experience.” 

We are incredibly grateful for the support of all of our committed sponsors, donors, and fundraisers. Thank you for providing for the future of the floral industry and celebrating our 60th with us!

Our 60th Anniversary Celebration continues through December 31st, so there’s still plenty of time to support AFE with a contribution. Every dollar – small or large – grows the annual funding. Visit www.endowment.org/60th to learn more and participate in our Anniversary celebration through a tax-deductible contribution.

Thank You to the Sponsors of AFE’s 60 Day Virtual Fundraising Campaign! 

Click here to see the full list of sponsors.

Below is a special thank you from the AFE Board of Trustees and Staff to our sponsors and supporters brought to you by AFE’s Chairman, Laura Shinall. 

Thank You to Our Sponsors!

Diamond Sponsors

Garcia Group Logo


Smithers-Oasis Floralife
Teleflora Logo

Green Circle Logo
Tagawa Logo

Charles & April Walton

Platinum Sponsors

DWF Logo
Kennicott Logo
Armellini Logo
BioWorks Logo
Los Angeles Flower Market
Hortica Logo
Metrolina Logo

Gold Sponsors

Billy Heroman's Logo
Smith Gardens Logo

Vansland Properties, Inc.

McNamara Florist
Flower Shop Network Logo
Holland America Flowers
Mellano & Company Logo

Jack and Carolyn Van Namen

Mayesh Logo
Northern Trust

Jacob and Rita Van Namen Trust

Silver Sponsors

John Dole


Anna Ball

Dr. Richard L. Harkess

Bill Doran Logo

Anne & Brent Stewart

Dr. Marvin Miller

Bronze Sponsors

Cactus Flower Florists
Candle Artisans, Inc.
Conner Park Florist
Flowers By George Inc.
Laura & Larry Shinall
GravityFree Studios
Northland Floral Inc.
Ramsey Kraft

Copper Sponsors

Debi Chedester
Coastal Wholesale Florist, Inc.
Sten & Maryann Crissey
Jim Daly
Equiflor/Rio Roses
Florabundance, Inc.
Jim Faust
John Fountain
Gustavo Gilchrist
Hall’s Flower Shop and Garden Center
Meister Media Worldwide
Terril & Cathy Nell
Norton’s Flowers & Gifts
Penny’s By Plaza Flowers
Phillip’s Flowers & Gifts
Rokay Floral
San Francisco Flower Market
Scott’s House of Flowers
Stadium Flowers
Alan Tanouye
Jason & Nicole Van Namen
John Van Namen