News
Celebrating a 25-Year Partnership with Equiflor/Rio Roses
December 12, 2024
For 25 years, Equiflor/Rio Roses has proudly served as AFE’s Annual Event Flower Sponsor, generously providing stunning roses year after year. Their unwavering support reflects a deep commitment to advancing and supporting the floral industry. Even during the pandemic, Rio Roses continued their dedication by donating a year’s worth of roses to the #AFEandMe contest winner as part of our first-ever fully virtual campaign which helped raise over $80,000 to support floral advancements.
Equiflor, a privately-owned company with over three decades of excellence, is a leading grower and distributor of fresh flowers. Established in 1986 as a family business, it has grown into a renowned brand recognized across the US and Canada. Their nationally branded fresh cut “Rio Roses” are distributed through an extensive network of wholesalers. Operating from a distribution center near Miami International Airport, Equiflor oversees the growth, importation, distribution, and marketing of roses, carnations, and specialty flowers sourced from the world’s premier growing regions.
With fresh flower farms across Ecuador, Colombia, and Costa Rica, Equiflor/Rio Roses sets the standard for independent flower growing and importing the highest quality blooms. Their meticulous approach ensures every flower meets the exceptional standards their customers have come to expect.
Beyond their annual floral contributions, Equiflor/Rio Roses has also supported AFE’s Thrips and Botrytis Fund, which addresses critical research in pest management and disease control. As experienced growers themselves, they understand the challenges facing the floral industry and the value of funding research to develop practical solutions.
“Supporting the American Floral Endowment allows us to contribute to critical research and education that strengthens the floral industry as a whole. It’s a partnership that reflects our commitment to sustainability, innovation, and the success of everyone who grows, sells, and enjoys flowers.”– Victor Giorgini, Owner of Equiflor/Rio Roses
We are incredibly grateful for Equiflor/Rio Roses’ 25 years of generosity and their continued involvement in shaping the future of the floral industry. Join them in making an impact—get involved today!
