News
Sixty-Five Years of Growing the Floral Industry Together
January 20, 2026
The floral industry thrives on beauty, creativity, and connection, but behind the scenes, progress depends on something just as vital: sustained investment in research, education, and people.
For 65 years, the American Floral Endowment has quietly but powerfully fueled that progress.
Founded in 1961, AFE was created by industry leaders who understood that the future of floriculture could not be left to chance. Our vision is simple, yet bold: fund the research and educational opportunities needed to keep the industry strong for generations to come.
That vision has resulted in more than $23 million invested in research, scholarships, internships, and educational grants: support that has advanced science, opened doors for students, and strengthened businesses across the floral supply chain.
Imagining an Industry Without AFE
It’s worth pausing to imagine what the industry might look like without that investment.
Without research funding, innovation would slow. Growers would face greater challenges without new solutions to pests, diseases, and sustainability concerns. Without scholarships and internships, fewer students would discover careers in floriculture. Without educational grants, professional growth opportunities would be more limited.
“These investments have touched every segment of floriculture,” said AFE Board Chairman, David Garcia, President of the Pete Garcia Company. “From innovative research that improves crop quality and sustainability, to scholarships and internships that launch careers, AFE’s impact is woven into the fabric of our industry.”
AFE’s work has helped ensure that the floral industry is not only surviving, but also evolving. Sustainability is just one way our industry continues to move forward. Without continued investment in sustainability education, the industry would face growing challenges with fewer shared tools to address environmental responsibility, workforce needs, and shifting consumer expectations. Through Sustainabloom, our hub for practical sustainability education, AFE is helping ensure businesses across the floral supply chain have access to research-based guidance that supports responsible growth today and prepares the industry for what comes next.
Why the Next Chapter Matters
As we celebrate our 65-year milestone, it also reminds us of an important reality: the cost of doing this work continues to rise. Research is more complex. Educational programs require greater resources. Supporting the next generation takes sustained commitment.
At the same time, out-of-industry funding sources that once helped support this work are no longer reliable. The path forward is clear – the floral industry must invest in itself.
This is not a challenge to fear, but an opportunity to lead. “This is about taking ownership of our shared future,” Past AFE Chairman, Ken Young of Phoenix Flower Shops, emphasized. “If we want strong research, prepared professionals, and a vibrant next generation all focused on our own interests, we all must commit to supporting AFE with regular financial contributions.”
A Community Effort
AFE’s new video captures a powerful truth: no single contribution stands alone. Every gift, every volunteer hour, and every act of participation combine to support a shared mission: advancing floriculture for everyone.
And that participation goes far beyond financial support.
Volunteers are the backbone of AFE’s success. By reviewing scholarship applications, mentoring students, sharing expertise through newsletters, or serving on committees and the Board, industry professionals help guide the direction of research, education, and workforce development.
For 65 years, committed volunteers and leaders have shaped AFE’s impact. Their dedication has made meaningful progress possible.
Looking to the Next 65 Years
The next chapter of AFE’s story will be written by those who choose to step forward now.
We are seeking organizations and individuals who believe in the power of collaboration, who care about the future of the floral industry, and who want to help pave the way for the next generation of researchers, growers, designers, and leaders. Whether through giving, volunteering, mentoring, or leadership, everyone can play a role.
After 65 years of service, one thing is clear: when the floral industry comes together, the future blooms brighter.
Reach out to our team today and discover how you can make a difference!
