News
2024 Year in Review
November 15, 2024
As the year wraps up, the Endowment is celebrating many industry accomplishments. Thanks to generous donors, AFE has made great strides in strengthening the floral community!
2024 Highlights:
- Over $923,000 in funding designated for floriculture research, internships, scholarships, education, and resources.
- 46 Students awarded scholarships to help build the next generation of floriculture and horticulture professionals.
- 22 University research projects funded to address industry challenges. This year, the Fred C. Gloeckner Foundation joined with AFE to amplify floriculture research advancements.
- 10 Interns placed at floral businesses nationwide through the Vic & Margaret Ball and Mosmiller Internship programs.
- Sustainabloom program launched through a new website providing education with guides, industry spotlights, news, and resources on sustainability within the floral industry.
- 19 Organizations awarded educational grants supporting continued education and new programs for the industry.
- 15 Free educational and training webinars, presented by expert industry leaders and researchers, to provide growers with innovative solutions and retailers with consumer marketing insights.
- 25 New members joined AFE’s Young Professionals Council, fostering networking and professional growth for emerging leaders.
While these accomplishments are remarkable, they also highlight the growing demand for AFE’s support. Each year, dozens of deserving students—our next generation of floral industry leaders—are left without the financial assistance they need. At the same time, critical research and educational grants addressing important industry challenges go unfunded. As the overall cost of conducting research and the cost of education continue to rise, we must ensure that we have the resources needed to meet these growing demands and support the future of our industry.
With your help, we can expand our reach and ensure no potential goes untapped. As the giving season approaches, please consider AFE with your year-end gifts. All donations will give in perpetuity and make a lasting impact on the industry. Thank you for your support!
It is only with your support that the Endowment can continue working towards a stronger, empowered, more sustainable floral industry for all!
