New AFE Research Report: Enhancing the Quality of Fresh Cut Flowers

AFE has released a new research report: Innovative Packaging Technologies to Enhance the Quality of Fresh Cut Flowers, Research Report #452.This research—conducted by Thomas J. Gianfagna, Kit L. Yam and George J. Wulster from Rutgers, The State University of New Jersey—demonstrates ways to optimize storage conditions for fresh cut flowers, like roses and snapdragons, and examines systems to prevent disease development. These improvements in post-harvest longevity could increase customer satisfaction and lower shipping costs without decreasing flower quality. Improvements in the distribution and packaging of fresh cut flowers would benefit everyone in the post-production chain.This website contains more than 150 additional free research reports covering other topics about fresh cut flowers and more:Disease ManagementInsect ManagementBreeding & GeneticsPost ProductionProduction TechnologySpecialty Research Consumer…

Social Media Guide for Floral Retailers and Wholesalers Just Released

AFE is announcing the release of the Social Media Guide for Floral Retailers and Wholesalers.This free guide is your one-stop destination for all things social media. Whether you want to brush up on your social knowledge or you are brand new to social media and don’t know where to begin – this information is a must-have! From written guidelines to videos, your online presence will benefit from these resources.The social media guide features content on:Social media marketing best practicesChannels, tools and techniquesOptimizing for mobileReal Industry Case StudiesLiterature AnalysesThis project was coordinated by AFE and funded by The Floral Marketing Research Fund (FMRF) and the Flower Promotion Organization (FPO).Visit the FMRF website and register to browse all of the documents and…

FMRF Social Media Guide for Retailers and Wholesalers

The Floral Marketing Research Fund (FMRF) has partnered with the Flower Promotion Organization (FPO) on a one-year project, A Social Media Guide for Floral Retailers and Wholesalers.This guide will analyze social media literature, best practices and case studies to develop a social media guide for the floriculture industry. The project will be conducted by Charles Hall, Ph.D., Texas A&M University, Bridget Behe, Ph.D., Michigan State University, and Chengyan Yue, Ph.D., University of Minnesota.“The FPO is pleased to partner with FMRF to fund this project that can help better position our industry to engage new and potential consumers of our products to increase consumption,” said Stan Pohmer, Executive Director of the Flower Promotion Organization.Many industries are successfully using social media as…

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