Memorial Tribute Established in Memory of Del Demaree

Under Del’s guidance, Syndicate was the first company to use barcode shipping to add a new level of transparency, accountability, and efficiency to the supply chain. Del also pushed Syndicate to become among the first in the industry to implement online ordering. In 1994, Syndicate began manufacturing floral preservative, Aquaplus, and floral foam, Aquafoam. Raised on farms in Michigan and then outside of Kokomo, Indiana, Del’s first taste of being an entrepreneur was when he sold chickens from the family farm door to door. During that time in the mid-’40s, Del’s father spent four days a week farming and three days on the road selling giftware to florists. It was around this time that the family business was born. During…

Memorial Tribute Established in Memory of Edward Seagroatt

Born in Troy, Ed was the son of the late Albert Seagroatt and Helen Brown Seagroatt. Ed was raised in Berlin, NY, and resided in the Capital District area all his life. He attended Avon Old Farms School in Connecticut and was a graduate of La Salle Institute in Troy, NY. Ed earned a degree in Ornamental Horticulture from the State University of New York at Farmingdale and later served in the Coast Guard. You may have driven with him in his prized 1934 Ford Cabriolet with the top down. You may have spotted him in town surprising someone with a bouquet of long-stemmed roses. Or he may have called you on your birthday, always remembering the date but too polite to mention the year. A natural optimist, Ed faced…

Protect Spring Crops from Ethylene

Protect Spring Crops from Ethylene Ethylene damages and kills plants and flowers. Ethylene is a naturally occurring wound hormone that causes leaf yellowing, leaf drop, bud drop, and reduced flower life. Ethylene gas is given off by dying, decaying, and dead fruits and vegetables. Also, plants and flowers produce ethylene internally as they age and when plants have undergone mechanical damage, such as vibration during shipping, drought, and heat stress. Damage to plants and flowers may be caused by ethylene in the atmosphere and from ethylene produced within the plant.  In severe situations, plants may not be marketable unless plants are treated with anti-ethylene products. You can protect your plants and flowers from ethylene. Today, several products are available from…

How to Get Involved and Volunteer with AFE

Did you know there’s a multitude of ways you can get involved with AFE? Volunteering not only supports vital floral industry programs – but also inspires networking, community collaboration, and leadership opportunities to help provide for the future.  The Endowment has been providing support for the industry for over 60 years, and we can use your help to keep going for the next 60 years and beyond! Why Volunteer With AFEAFE is the trusted source and catalyst for floriculture advancement through funding innovative research, scholarships, internships, and educational grants that best serve the dynamic needs and demographics of all industry sectors.  Through volunteer opportunities, you will get an inside look at how AFE makes an impact on our industry and a chance…

Celebrating AFE’s 2022 Research #Eras

Some of you may have seen people talking about their 2022 “Eras” on TikTok or other social media platforms. (By the way, AFE is on TikTok – follow us at @AmericanFloralEndowment) An era, in this sense, is a lighthearted and often humorous way to look at an important phase, event, or milestone that happened during the year. As we wrap up 2022 and look back on AFE’s research accomplishments, I thought it might be fun to put our own twist on this trend and share some of our standout #2022Eras.#InvestmentEra:AFE-funded university researchers, along with the help of highly talented graduate students, work with all segments of the floral industry to understand challenges and identify solutions in order to prepare for…

Newly Bloomed in 2022: Highlights from the Year

As the year comes to a close, all of us at AFE have been reflecting on everything that we’ve accomplished this year–and what a year it’s been!1) Starting at the top, we have been able to fund 15 ground-breaking research projects that are working to move the industry forward and help solve some of the challenges our industry members face on a daily basis. These research projects focus on areas such as improving flower quality and longevity, pest and disease management, new technologies, and more. Read more about our research efforts this year here.  2) As always, we are focused on educating, inspiring, and empowering the next generation of industry leaders. We granted scholarships to 25 students this year, totaling $74,400…

Press Release: Applications Now Open for Graduate Scholarships!

Calling All Floral Industry Faculty, Students, and Department Chairs! The American Floral Endowment (AFE) is excited to announce applications are now open for the Altman Family Scholarship and the Paul Ecke, Jr. Scholarship.  These merit-based, prestigious scholarships are for graduate students who have the skills and passion to become leading floricultural scientists and educators. Applicants must be in the process of successfully completing either a bachelor’s or master’s degree in horticulture or a related field (e.g., agricultural engineering, entomology, agricultural marketing and economics, plant pathology, etc.) and must have the intention of pursuing an MS or Ph.D. degree on a full-time basis. Learn more at Endowment.org/floriculture-msphd-scholarship. Applications are due by Wednesday, February 1, 2023! Apply Now! The Altman Family Scholarship was established by Ken and Deena Altman — owners of…

12 Days of Giving Back Through AFE

This holiday season, the Season of Giving, we are thrilled to bring you 12 Days of Giving Back Through AFE! With the holiday season and the close of 2022 on the horizon, everyone at AFE is reflecting on the tremendous year we have had and encouraging donations to support continued success in 2023. AFE is passionately devoted to the Future of Floriculture. As the industry’s trusted source and catalyst for floriculture advancement, we strive to strengthen all aspects of our industry and inspire the next generation. With programs designed to educate, empower, and train the next generation of floral industry leaders, every day we encourage students to pursue floral careers. Through the results of research funded by AFE, we continuously provide…

AFE’s Giving Tuesday 2022

#GivingTuesday Supports Beautiful Flowers in 2023! Pay it Forward for Floral!  #GIVINGTUESDAY is a global giving movement that has been built by individuals, families, organizations, businesses, and communities around the world. Millions of people come together to support and champion the causes they are passionate about and truly believe in. The American Floral Endowment (AFE) is incredibly passionate about the floral industry!  With over 30 annual scholarships, three internship programs, funding important research, grants, and programs to support the next generation, we work tirelessly every day investing in the future of floral. Join AFE and support the industry we all love so much.  Show your leadership and passion for floral and help us reach our goal of 23 donations on…

Keep Calm and Grow On: Research to Prevent Plant Stress and Stressors Before they Happen

Stress-free plants = less stress for growers and retailers. Two AFE-funded research projects from scientists at the University of Georgia are currently underway that investigate new ways to detect and reduce plant stress from abiotic pressures and diseases before they happen. These two projects, providing valuable insights to growers, are funded through AFE research funding. This funding is only possible with generous contributions from our supporters. If you would like to help us as we continue to tackle tough industry challenges facing floral and nursery growers, consider making a contribution as the end of the year approaches at endowment.org/donate. Let’s strengthen the future of the industry together. Here’s what the researchers have to say after this past year of funding:…