5 Tips to Creating a Winning Flower Love Video

FMRF’s 2nd Annual Flower Love Video Contest launched earlier this month and is now accepting submissions through December 2. Want to make your video the best it can be? We’ve got some tips for you:1. Check out the contest rulesFirst things first, make sure you are following the rules. Unfortunately, if you break any of the rules listed in the rule guidelines, you could be disqualified. For example, remember that you CANNOT have any logos in your video (even your own!) Check the rules out before you start creating your video, so you don’t have to re-do any part of the process.2. Avoid technology mishapsIt happens. But we’re here to warn you before you make the mistake. If you shoot your video…

2nd Annual Flower Love Video Contest Launches October 1!

2nd Annual Flower Love Video Contest!$4,000 GRAND PRIZEThe 2nd Annual #FlowerLoveVideoContest kicked off October 1, 2018. Sponsored by Floral Marketing Research Fund (FMRF) and American Floral Endowment (AFE), the contest aims to inspire creative videos from anyone and everyone who loves flowers, and promotes the use and giving of fresh flowers.Submissions should be 30-60 second videos that may be skits, animation, surprise moments, musicals, testimonials, or other types of videos, as long as they feature and promote fresh flowers. The top 10 video finalists chosen by a selection committee will be eligible for the $4,000 grand prize and two honorable mentions of $500 each.The contest website went live Oct. 1 and the deadline for submissions will be Dec. 2. Finalists will be announced and public voting…

#FlowerMarketingMonday

We’re up for the challenge…are you? Based on industry feedback, we’ve decided to release a new video on the first Monday of every month. You’ll be reminded during the rest of the month that this video is available to download and customize for your own business!Each flower-promoting video will be shared weekly on the AFE Facebook and Twitter pages. The campaign, complete with a catchy hashtag #FlowerMarketingMonday, showcases a video that is less than one minute. Retailers, wholesalers, growers, manufacturers and anyone else in the floral industry can share the videos on their own website and social media platforms. Furthermore, industry members can use these videos to help promote everyday buying and/or upcoming holidays.The goal is to make each video…

#FlowerMarketing Monday Videos Reach Thousands

According to Social Media Today, 90 percent of customers say videos help make buying decisions.  This is the strategy behind the American Floral Endowment’s (AFE’s)  #FlowerMarketingMonday weekly video series, which has reached more than 30,000 consumers in its few weeks.The video series that kicked off in mid-April, and continues through December 2018, features a weekly flower marketing video for the floral industry to use to promote everyday flower buying, holidays, and special life moments.  This campaign follows other successful efforts and programs the organization has created to support industry growth, including studies to Marketing to Millennials, Internship programs to bring top talent to the industry, and even a How-To Guide to selling on Pinterest.The first few videos in the series…

Educational Grant Applications Due June 1

The Endowment is now accepting applications for educational grants for 2018.Applications are available online and must be submitted by the deadline of June 1.Educational grants help fund programs that are wide-reaching educational endeavors that solve industry needs and challenges and focus on attracting young people to the industry.Last year, AFE funded nearly $40,000 in educational grants.Examples of programs funded through educational grants:e-GRO Alert and Webinars, an electronic newsletter from floriculture university extension specialists who focus on providing greenhouse production and diagnostic information to growers.The National Floriculture Forum, which unites professors, extension specialists, graduate students, scientists and other industry leaders for a multi-day collaborative meeting that addresses important floriculture issues.National Industry Convention or Event Programs, collaborating with organizations and associations including…

#FlowerLoveVideoContest Winners Announced & New Flower Video Library Launched

The Endowment is excited to announce the grand prize winner and two honorable mentions of its #FlowerLoveVideoContest, sponsored by Asocolflores and funded through the Floral Marketing Research Fund (FMRF).$4,000 Grand Prize Winner – “Let Happiness Bloom” by Jaclyn FiolaThe contest was created based on results from the 2016 FMRF-funded study “Marketing Tactics to Increase Millennial Floral Purchases,” also sponsored by Asocolflores.The study suggests that reaching millennials through short, authentic videos is an effective way to engage them, and that millennials enjoy sharing funny, sentimental and how-to videos on social media. The study also reveals that 75% of millennials use Facebook daily, and 46% visit YouTube daily.$500 Honorable Mention – “The Flower Princess” by Mickelle MartinFlower lovers from across the country…

Show Some Flower Love in AFE’s New Video Contest

A new video contest has been launched encouraging people to showcase their love of flowers, with a grand prize of $4,000.Funded by the Floral Marketing Research Fund (FMRF) and sponsored by Asocolflores, the 2017 #FlowerLoveVideoContest aims to inspire creative videos from anyone and everyone who loves flowers, and promotes the use and giving of fresh flowers.“We are fortunate enough to work with a product that can be used to tell stories and evoke emotion,” said Gabriel Becerra, President of Golden Flowers, FMRF President and past AFE Chairman.“The #FlowerLoveVideoContest is a great initiative for us to come together as an industry, and tell different stories about the impact that flowers can have on a daily basis. I invite everyone to participate and…

New Floral Purchasing Study Reveals Data on Flower-Buying Consumers

AFE and SAF announce the release of the Floral Purchase Tracking Study.Formally called the Consumer Tracking Study, the last study of this kind was conducted in 2005, the last of an annual study that started in 1992.AFE and SAF partnered together to provide a study that is packed full of substantial data regarding the purchases of flower-buying consumers. The study reveals details such as types of flowers purchased, amount spent, for whom and what occasions, satisfaction levels, and more.Funded by the Floral Marketing Research Fund (FMRF) and conducted by IPSOS, the study provides valuable information to florists that can greatly impact how they plan their marketing strategies, inventory purchases and structure their pricing. The information shared in this study has…

Upcoming Webinars, New Travel Grant Featured in AFE Bulletin June 2017

New Website Launched for the Floral Marketing Research Fund

AFE launched an updated, newly-designed website for the Floral Marketing Research Fund (FMRF) at www.fmrf.org.The website has been visually improved and features easier navigation for users to access the free research reports and other FMRF news and updates. The upgraded website also provides a simpler process to submit applications (for cut flower consumer-based research) and make contributions online.Some of the free reports include:Marketing to Millennials (2017)– innovative marketing strategies and tactics to better target Generation Y consumers.Generations of Flowers Study (2016) – barriers and motivations of different generations and how they perceive, buy and use flowers and floral outlets.Funeral Directors and Flowers Report (2015) – funeral directors’ perspectives and consumer preferences on sympathy flowers, and the relationship between floral retailers…