Third Award Bestowed to AFE’s “Murder, Sex and Greed” Video
The “Murder, Sex and Greed” video’s three awards.Three for three! The “Murder, Sex and Greed” animated awareness video produced by AFE in September 2013 has won its third communications award, a Thoth Award bestowed by the National Capital Chapter of the Public Relations Society of America. The video was developed to educate the floriculture industry about the positive impacts AFE makes on critical industry concerns.AFE took home the highest award in the internal video category at the 46th Annual Thoth Awards Gala, which celebrates the best public relations campaigns from the Greater Washington, D.C. area. The Thoth Awards is the longest running public relations awards program in the D.C. area. Named for the Egyptian god of communication, the Thoth Awards recognizes…
AFE Appoints New Research Coordinator
AFE has appointed Terril A. Nell, Ph.D., as its new research coordinator to oversee the Endowment’s research funding and provide counsel to industry researchers. Nell is professor emeritus in floriculture at the University of Florida (UF) and developed the UF postharvest program in 1983, which he credits AFE funding for making possible. “AFE-supported research has directly benefited the floral industry over the past 53 years,” Nell said. “I share the organization’s quest to provide better scientific information to growers, wholesalers and retailers, and I look forward to working with this organization’s board to advance its goals in the future.” Nell was appointed following the retirement of Gus De Hertogh, Ph.D., AFE research coordinator for the past 15 years. Nell served…
Five New AFE Named Funds Raise More Than $800,000 in Contributions
Five new named funds were announced at the AFE Annual Fundraising Dinner on Aug. 14. Establishing a named fund is a way to show your support of the industry and leave a lasting tribute to the floral industry for years to come. These funds joined with seven other named funds created since 2011.Two New Designated Named Funds (funds designated for a particular project, like a scholarship, research effort or grant):The Todd Bachman Memorial Fund – to underwrite AFE’s quarterly print and electronic news Bulletin.Todd Bachman served as chairman and CEO of Bachman’s before his untimely death in 2008. Bachman was a past chairman of AFE and was very active in many state and national industry organizations. Because of his great leadership,…
New Leaders Take the Reins at AFE
Paul Bachman, outgoing AFE chairman (right), congratulates incoming AFE chairman Gabriel Becerra.AFE announced the appointments of new leaders at the Aug. 14 annual fundraising dinner: Gabriel Becerra as AFE’s new chairman, Charles Kremp as treasurer/secretary-elect and Bill Fernandez as the newest trustee.Gabriel Becerra, president of Golden Flowers in Miami, begins his role as chairman after eight years as a trustee. In his new role, Becerra will spearhead AFE’s efforts to advance the floral industry through research, scholarships and educational grants.“Every member of the floriculture industry should be aware that the Endowment puts a big emphasis on finding ways to attract young people to our industry, as well as on promoting collaboration among different associations,” he said. “Our goal is to…
Tom Butler Family Fund Established Within AFE
Remembering an Industry Icon and AFE ChampionAFE Public Relations Chairman Charles Kremp looks on as Tom’s good friends accept recognition for The Tom Butler Family Fund on Tom’s behalf. From left to right: Jack Howard, Teleflora; Dave Gaul, DWF Wholesale Florist Company; Herman Meinders, emeritus Teleflora and Michael Martin, Teleflora.Renowned floral industry icon and AFE Development Chairman Tom Butler was recognized for establishing The Tom Butler Family Fund at AFE’s Annual Fundraising Dinner on Aug. 14 in Marco Island, Fla. Attended by more than 250 industry members, the dinner was held in conjunction with the Society of American Florists’ (SAF) Annual Convention. It was later that evening the industry learned Tom had passed away, surrounded by family after his battle…
More Than 250 Industry Members Support AFE at 2014 Fundraising Dinner
AFE’s Annual Fundraising Dinner held on Aug. 14 was blooming with excitement, including industry updates, the announcement of five new named funds, donor recognitions, the passing of the gavel and more. The dinner, attended by more than 250 industry members, was held in conjunction with the Society of American Florists’ Annual Convention in Marco Island, Fla.Thank You!2014 Dinner SponsorsReception Sponsor – $4,500TelefloraEntertainment – $2,500FTDFloralsEquiflor/Rio RosesHosts – $2,500ASOCOLFLORESDelaware Valley Floral GroupDWF Wholesale FloristFTDHorticaThe John Henry CompanyMellano & CompanyThe Original Los Angeles Flower MarketOscar G. Carlstedt CompanyThe Pete Garcia Company/Garcia GroupProFlowersSmithers-Oasis/FloralifeSyndicate Sales, Inc.Tagawa GreenhousesTelefloraSponsors – $1,500Armellini Express Lines, Inc.Ball Horticultural CompanyBloomNetContinental FlowersGolden FlowersKennicott Brothers CompanyNorthern TrustThe Queen’s FlowersPrinting Sponsors – $1,250DESIGN MASTER color tool Inc.San Francisco Flower MarketWine Sponsors – $1,000Billy Heroman’s…
AFE Memorial Tribute Established for Jack Giles
After graduating from the University of Utah in business, he served in the Air Force and eventually retired as captain. After returning home, he married, started a family that grew to three children and purchased Huddart from his father. Mr. Giles was very involved in the industry he loved, serving as the Society of American Florists (SAF) convention chairman in 1977 and as American Academy of Floriculture (AAF) chairman in 1981-1982. Additionally, he contributed his talents to committees in the Utah Allied Florist Association and Northwest Florists’ Association for 40-plus years. Among other accomplishments, he served on the FTD Membership Committee and the FTD President’s Council on Government and Industry Affairs. His exceptional achievement in the industry earned him FTD’s…
New Badges Show Your Proud Support of AFE!
AFE has made it easy for you to let other industry members know you support its efforts. Download AFE’s “proud supporter” badges today in PDF and JPG file formats for print and electronic purposes.Badges can be used in publications, shared on social media, posted on industry websites or utilized in other ways to fit your needs. Please link the image to www.endowment.org.For more than 50 years, the Endowment has worked to address critical industry issues by funding scientific research, educational grants, scholarships and internships to support healthier, longer lasting flowers. AFE also aims to attract and retain the best workforce and foster the next generation of leaders. Let the industry know you stand behind these initiatives by downloading and using…
AFE’s Murder, Sex and Greed Video Wins 2014 American Advertising Award
Awards season is officially underway! The DC Ad Club presented a Silver 2014 American Advertising Award (ADDY award) recognizing creative excellence to AFE for its original Murder, Sex and Greed animated awareness video. The video was developed to educate the floriculture industry about the positive impacts AFE makes on critical industry problems.“We’re honored to receive this award for our outside-of-the-box video, which was produced to spread awareness of AFE to the floral industry,” Paul Bachman, AFE Chairman and President of Bachman’s, Inc., said. “The video was created to reach retailers, wholesalers, growers, importers and allied organizations, and we share this success with the entire floral industry.”The competition received 647 entries from 87 agencies, design firms, in-house marketing departments, freelancers, interactive…