Welcome to AFE's brand new website! Feel free to explore and learn more about our programs and resources. Make a Contribution to Support AFE

Garden Center or Mass Market

Resources and programs tailored for you and your businesses!

Garden center and mass market businesses bring flowers and plants into many consumers’ homes. AFE strives to provide resources and programs that uplift all segments. Browse this page to see what AFE has to offer you and your business.

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By supporting the Endowment,, your dollars are put to work at each level of the floriculture industry, from growing the product… all the way into the hands of the customer. Training and education is an integral part of the floriculture business, with many specialized jobs from which to choose. The career opportunities in the floriculture industry are vast and there’s a place for everyone. The Endowment provides career guidance, scholarships and educational tools to make even a beginner very successful. AFE is the industry supporting the industry – It’s the only tax-deductible giving opportunity that supports the floriculture industry now, and for many years to come.
– Cindy Hanauer, Past Trustee, Grand Central Floral

AFE Career Center

The AFE Career Center is an industry-wide employment platform that connects floral businesses with eager job seekers. Since its launch in 2020, it has provided an intuitive space where employers can find an ideal candidate pool – offering convenient functionality to attract, screen, and manage applicants. It also provides job seekers with resource and advice to help them during their job search.

Partner with us TODAY!

In everything we do, AFE is supporting innovation, opportunities, and growth for all segments of the floral industry. We need your help to continue this great work!