Want to learn the best ways to use our #FlowerMarketingMonday videos?
Move over Taco Tuesday! AFE made a new day of the week that started its own viral buzz. Better yet, this day is especially for the floral industry. Introducing… #FlowerMarketingMonday!
Beginning April 16th, a new video promoting flowers will be shared weekly until December on the AFE Facebook and Twitter pages. The campaign, complete with a catchy hashtag #FlowerMarketingMonday, showcases a new 60 second or less video. Retailers, wholesalers, growers, manufacturers and anyone else in the floral industry can share the videos on their own website and social media platforms. Furthermore, industry members can use these videos to help promote everyday buying and/or upcoming holidays.
The goal is to make each weekly video go viral and inspire flower giving across the globe!
Each weekly video comes directly from the collection of creative masterpieces submitted during the Floral Marketing Research Fund (FMRF) and the American Floral Endowment’s #FlowerLoveVideoContest. The contest was held earlier this year and was sponsored by Asocolflores. It encouraged flower lovers to promote the use and giving of fresh flowers through short videos. The contest was created in response to the Marketing to Millennials Study, also sponsored by Asocolflores, that revealed the most successful way to reach young consumers was through video and social media.
The more than 50 video submissions include humorous skits, cute animations, surprise moments, artistic montages and testimonials that promote the everyday smiles that flowers bring.
So, share or embed the FREE videos from Facebook or download from Vimeo. (We created a guide that explains how we suggest you use the videos.) The videos are perfect to use on your business marketing outlets: Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube or your website! Simply add your own messaging to your posts! After, you can share them immediately or save them to promote later! All in all, the more shares, the more consumer outreach!