For Retail, Event, or Supermarket Florists
Providing resources, funding, and news to help you and your floral business bloom.
Explore
Welcome, Retail Florists & Floral Designers! AFE is here to help your business grow with travel and educational grants, recruiting tools, research, and ready-to-use resources designed just for you. Explore programs that spark innovation, attract new talent, and support your success.
Resources
Free Care and Handling Poster
Free for Your Shop!
Recruitment Resources
Downloadable & Customizable!
Young Professionals Council
Free to Join!
I’ve always been proud to be part of the American Floral Endowment. The Endowment has many retail-focused programs. Its outstanding research provides a top-level resource that can help florists and wholesalers increase the quality and longevity of the flowers that we deliver to our customers. There are many opportunities through AFE directly for florists to support ongoing education, foster the next generation and build our businesses.
– Buzzy Heroman, Billy Heroman’s
Internship Program for Retailers and Wholesalers
Through AFE’s Mosmiller internship program, interns train at a leading retail, wholesale or allied trade operation for a period of 10-16 weeks, getting valuable on-the-job work experience. All applications are carefully screened to ensure the students are mature and knowledgeable enough to handle an internship. Students are evaluated on their coursework, grades, activities within the industry and by their faculty members recommendation. Become an internship host today!
New! Free Estate Planning Guide Resource
Download Your Guide Here
Floral Marketing Fund Research
The Floral Marketing Fund (FMF) represents a community of floral industry organizations and leaders collaboratively supporting and funding floral marketing efforts, consumer research, and promoting the emotional wellness and health benefits to increase consumer consumption of flowers and plants. See the latest research findings and webinars on consumer preferences, trends in purchasing, sustainability, and more.
Become a Friend of Floral!
Friends of Floral is a group of our most dedicated donors that give monthly recurring contributions to assist AFE in funding programs and research that strengthen all aspects of our industry. For a monthly recurring contribution of your choice, you can become a Friends of Floral member and truly make a huge impact.
We proudly honor Friends of Floral members on our website and in our communications. Monthly gifts of any amount are welcome and will be noted as Friends of Floral.
Sustainabloom
Sustainabloom is helping businesses embrace sustainability in the world of floriculture. Its mission is to provide you with all the resources, tips, and best practices you need, presented in a simple and understandable way. We believe that sustainability should be accessible to everyone in the industry. Let’s grow greener together!
Free Social Media Resources
Promote the power of flowers! Download any of our FREE flower graphics and videos to use on your personal or business social media. This library is updated seasonally to provide materials for each holiday.
Additional Resources
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