Murder, sex and greed aren’t normally associated with floriculture, unless you are AFE, which created a custom animated short video, spotlighting how AFE-funded research supports healthier and longer lasting flowers and plants and how its scholarships and grants promote training and hands-on experience for future industry leaders.
“It’s no secret that flowers and plants make people happy,” Paul Bachman, AFE Chairman and President of Bachman’s, Inc., said. “However, AFE and the many ways it benefits the entire floral industry are secrets that need to be discovered by more retailers, wholesalers, growers, importers and allied organizations. We took a somewhat surprising approach so that people will take notice.”
The award-winning animated video is the primary communications vehicle for carrying AFE’s new message. Murder, sex and greed describe solutions AFE-funded research has unearthed, from controlling and eliminating pests and diseases to solving breeding and genetic issues. The video has custom animation and musical score and is intended to be shared digitally member-to-member to increase awareness and contributions, which can be made online.
“For more than 50 years, the Endowment’s work has benefited everyone,” Bachman said. “We’re hoping the new video effectively reinforces all the good that has been accomplished thanks to our current donor base, as well as introduces a new generation of supporters to AFE.”