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Ken Benjamin

Memorial Tribute Established in Memory of Ken Benjamin

The American Floral Endowment (AFE) announced a new memorial tribute in memory of Kenneth “Ken” Benjamin, a lifelong member of the floral industry who passed away on December 14 at the age of 91. The $1,000 fund was established by the Kennicott and Van Namen families. “Ken had an ardent passion for the flower industry and a […]

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2014 Edition Four AFE Bulletin Now Available

The 2014 Edition Four AFE Bulletin features the latest industry news and Endowment updates! Highlights include: New Research Identifying Environmentally-Friendly Pest Management Tactics  AFE’s Participation in #GivingTuesday on December 2 Funeral Directors and Flowers – Insights into Floral Tributes in the Funeral Industry Applications for $10,000 2015 Ecke Scholarship Help a Pollinator — And Help Horticulture! New Communications […]


AFE to Participate in #GivingTuesday December 2

The American Floral Endowment (AFE) announced its participation in #GivingTuesday, a national movement to encourage charitable giving. Following the chaos of Black Friday and Cyber Monday, #GivingTuesday (Dec. 2) is a unique opportunity to harness the generous spirit of the holiday season and support the floral industry by making a tax-deductible year-end donation to AFE. “No […]

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Shop AmazonSmile and Support the Floral Industry

The American Floral Endowment (AFE) has partnered with AmazonSmile to provide an easy way to shop for the holidays and give back to the floral industry at the same time. Shop at and Amazon will donate 0.5 percent of your total purchase price to AFE! Products and prices available through the AmazonSmile program are the same as on […]


Michelle Altenberg Joins American Floral Endowment

The American Floral Endowment (AFE) is pleased to announce Michelle Altenberg as its new communications specialist. Altenberg will work closely with AFE Executive Director Debi Aker on media relations, social media, the quarterly bulletin, donor cultivation and website management. “I am very excited to be a part of this dynamic team working to advance the […]


AFE Now Accepting Applications for $10,000 2015 Ecke Scholarship

Are you a current or future graduate student with the skills and passion to become the next notable floriculture researcher or educator? If so, apply for the Paul Ecke Jr. M.S./Ph.D. Scholarship Program now through Feb. 1, 2015. Applications are available online. The scholarship honors the late Paul Ecke Jr. of Encinitas, Calif., who made […]

Thoth Awards FEATURED

Third Award Bestowed to AFE’s “Murder, Sex and Greed” Video

Three for three! The “Murder, Sex and Greed” animated awareness video produced by AFE in September 2013 has won its third communications award, a Thoth Award bestowed by the National Capital Chapter of the Public Relations Society of America. The video was developed to educate the floriculture industry about the positive impacts AFE makes on […]


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