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Peggy and Michael Leider

Memorial Tribute Established for Peggy and Michael Leider

Past AFE Trustee Ken Tagawa has established a new memorial tribute in memory of lifelong floral industry members Margaret Lynch “Peggy” Leider and her son Michael J. Leider Jr. Past AFE Chairman Jim Leider suffered the losses of his wife and son this year, first with the death of Peggy who passed away on March 23, […]

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AFE Launches Young Professionals Council

AFE has established the Young Professionals Council (YPC), which consists of a vibrant group of 21- to 35-year-old students and professionals in the floral industry. YPC members will use their skills and strengths to help reach other young professionals interested in becoming leaders in the floral industry, provide guidance and feedback on AFE’s programs, and […]


SAF, AFE Join in ‘Million Pollinator Garden Challenge’

The Society of American Florists (SAF) and the American Floral Endowment (AFE) have joined the Million Pollinator Garden Challenge, a nationwide effort launched on June 3, challenging the U.S. to reach the goal of 1 million new pollinator gardens by the end of 2016. The Challenge is an effort of the National Pollinator Garden Network, […]

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SAF, AFE Release Statement on National Pollinator Health Strategy

The following is a joint statement released by the Society of American Florists, American Floral Endowment, AmericanHort and Horticultural Research Institute regarding the National Pollinator Health Strategy: “We join together to welcome and embrace key aspects of the federal government’s recently-announced National Strategy for the Protection of Honey Bees and Other Pollinators. The long-awaited strategy has […]

AFE 2015 Bulletin Issue Two _FEATURED

AFE 2015 Bulletin Issue Two Highlights Latest Industry News

The second issue of the 2015 AFE Bulletin is now available and features the latest industry news and Endowment updates! Highlights include: AFE Research Project to Create Buzz for Honey Bee Health 2014 Annual Report Highlights Latest Achievements UC Davis Student Awarded 2015 Ecke Scholarship AFE Welcomes New Recruit Lori Ostrow More Than $310,000 in […]


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