Latest News


AFE Appoints New Research Coordinator

AFE has appointed Terril A. Nell, Ph.D., as its new research coordinator to oversee the Endowment’s research funding and provide counsel to industry researchers. Nell is professor emeritus in floriculture at the University of Florida (UF) and developed the UF postharvest program in 1983, which he credits AFE funding for making possible. “AFE-supported research has […]


Five New AFE Named Funds Raise More Than $800,000 in Contributions

Five new named funds were announced at the AFE Annual Fundraising Dinner on Aug. 14. Establishing a named fund is a way to show your support of the industry and leave a lasting tribute to the floral industry for years to come. These funds joined with seven other named funds created since 2011. Two New Designated […]


New Leaders Take the Reins at AFE

AFE announced the appointments of new leaders at the Aug. 14 annual fundraising dinner: Gabriel Becerra as AFE’s new chairman, Charles Kremp as treasurer/secretary-elect and Bill Fernandez as the newest trustee. Gabriel Becerra, president of Golden Flowers in Miami, begins his role as chairman after eight years as a trustee. In his new role, Becerra […]


Tom Butler Family Fund Established Within AFE

Remembering an Industry Icon and AFE Champion Renowned floral industry icon and AFE Development Chairman Tom Butler was recognized for establishing The Tom Butler Family Fund at AFE’s Annual Fundraising Dinner on Aug. 14 in Marco Island, Fla. Attended by more than 250 industry members, the dinner was held in conjunction with the Society of […]


More Than 250 Industry Members Support AFE at 2014 Fundraising Dinner

AFE’s Annual Fundraising Dinner held on Aug. 14 was blooming with excitement, including industry updates, the announcement of five new named funds, donor recognitions, the passing of the gavel and more.   The dinner, attended by more than 250 industry members, was held in conjunction with the Society of American Florists’ Annual Convention in Marco Island, […]


AFE Memorial Tribute Established for Jack Giles

A memorial tribute honoring the late John “Jack” B. Giles of Huddart Floral Company in Salt Lake City has been established within AFE by his family. A true believer that flowers help people feel beauty, happiness and healing, Mr. Giles passed away Feb. 19 at age 84. “As he created an AFE memorial tribute for […]


Oct. 1 Deadline for AFE’s Paid Floriculture and Horticulture Internships

The deadline is Oct. 1 for online applications for AFE’s Vic & Margaret Ball Intern Scholarship Program and the Mosmiller Intern Scholarship Program. Completing one of AFE’s two floriculture and horticulture internship programs allows students to: Train at the industry’s top facilities Develop critical skills, potentially improving employment opportunities Get diverse, hands-on paid experience Apply […]


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