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Michelle Altenberg Joins American Floral Endowment

The American Floral Endowment (AFE) is pleased to announce Michelle Altenberg as its new communications specialist. Altenberg will work closely with AFE Executive Director Debi Aker on media relations, social media, the quarterly bulletin, donor cultivation and website management. “I am very excited to be a part of this dynamic team working to advance the […]


AFE Now Accepting Applications for $10,000 2015 Ecke Scholarship

Are you a current or future graduate student with the skills and passion to become the next notable floriculture researcher or educator? If so, apply for the Paul Ecke Jr. M.S./Ph.D. Scholarship Program now through Feb. 1, 2015. Applications are available online. The scholarship honors the late Paul Ecke Jr. of Encinitas, Calif., who made […]

Thoth Awards FEATURED

Third Award Bestowed to AFE’s “Murder, Sex and Greed” Video

Three for three! The “Murder, Sex and Greed” animated awareness video produced by AFE in September 2013 has won its third communications award, a Thoth Award bestowed by the National Capital Chapter of the Public Relations Society of America. The video was developed to educate the floriculture industry about the positive impacts AFE makes on […]


AFE Partners With National Funeral Directors Association on New Study

AFE, through the Floral Marketing Research Fund (FMRF), is conducting a study with the National Funeral Directors Association to provide insight about how to improve the working relationship between florists and funeral directors and promote the many benefits of flowers and plants. This study aims to: Provide insight as to how retail florists and funeral […]


New Genetic Engineering Research Aims to Increase Postharvest Life of Cut Flowers

New genetic engineering research from AFE funded researchers at North Carolina State University provides information about how to manage fungal diseases in eco-friendly ways, potentially increasing the postharvest life of cut flowers. Although fungal pathogens, such as Botrytis, cause economically devastating diseases in nursery, field and greenhouse production of important floriculture crops, few genes have […]

2014 Edition 3 Bulletin FEATURED

2014 Edition Three AFE Bulletin Available Now!

The 2014 Edition Three AFE Bulletin is hot off the press, featuring the latest industry news and Endowment updates! Highlights include: Remembering Industry Icon and AFE Champion Tom Butler Welcoming New Chairman Gabriel Becerra More Than 250 Industry Members Support 2014 AFE Fundraising Dinner New Retail Study With Funeral Directors Association New Research Coordinator Appointed […]


AFE Appoints New Research Coordinator

AFE has appointed Terril A. Nell, Ph.D., as its new research coordinator to oversee the Endowment’s research funding and provide counsel to industry researchers. Nell is professor emeritus in floriculture at the University of Florida (UF) and developed the UF postharvest program in 1983, which he credits AFE funding for making possible. “AFE-supported research has […]


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