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Midwest Group Makes Generous Contribution to Tom Butler Family Fund

The Midwest Group, a floral industry trade association consisting of 15 leading florists nationwide, generously donated $1,500 to the Tom Butler Family Fund. The fund was established in 2014 by Tom and Becky Butler to provide general undesignated funds to the American Floral Endowment (AFE), prior to Tom’s passing in August. “Tom engendered a perception of familiarity […]


AFE Trustees visit UFL/IFAS Research Center – January 2015

The January 2015 AFE Board of Trustees meeting was held in Orlando, Florida. Trustees conducted Endowment business, toured the University of Florida/IFAS Research and Education Center in Apopka, and heard presentations from industry innovators.  

Funeral flowers report

Key Insights From Recent Funeral Directors Study

The Floral Marketing Research Fund (FMRF), in collaboration with the American Floral Endowment (AFE), released findings from a recent study of funeral directors. The downloadable free report includes thoughts and preferences on sympathy flowers, charity donations versus flowers, consumers’ reactions toward sympathy flowers, the relationship between floral retailers and funeral directors and more. The Funeral […]


AFE Wins Platinum MarCom Award for “Murder, Sex and Greed”

The American Floral Endowment (AFE) took home its fourth award for the animated awareness video “Murder, Sex and Greed.” MarCom Awards selected the video from over 6,500 entries as the best nonprofit film. “We’re thrilled to receive MarCom’s Platinum Award—the organization’s top honor,” said AFE Executive Director Debi Aker. “This video has been instrumental in […]


Deadline for AFE Scholarships Fast Approaching

Internships are the best way for students to gain valuable hands-on experience to help their studies and future career. The American Floral Endowment (AFE) funds internships for floriculture and environmental horticulture students each year, and the deadline is fast approaching! AFE is now accepting applications for the Vic & Margaret Ball Intern Scholarship Program and […]

Cindy Hanauer

AFE Appoints Two New Board Members

The American Floral Endowment (AFE) is pleased to announce Cynthia “Cindy” Hanauer and William “Billy” Hardin, Jr. as new members of its board of trustees. Both will serve a three-year term with the option for a second term.   Cynthia “Cindy” Hanauer Hanauer is founder and CEO of Grand Central Floral, LLC in Jacksonville, Florida. […]


Pollinator Work Continued Last Week

SAF and AmericanHort participated in two important meetings last week focused on the continuing debate about pollinator health. IR-4, the USDA-funded organization which helps provide EPA with data supporting registration of chemicals for horticulture and other specialty crops, worked with the chemical industry to host a conference on research needs.  Attended by several leading horticultural […]


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