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Floral Marketing Research Fund Website_FEATURED

New Website Launched for Floral Marketing Research Fund

AFE has launched an updated and more efficient website for the Floral Marketing Research Fund (FMRF) at The newly designed website is now mobile-friendly and features improved navigation for users to access free research reports and other FMRF news and updates on all electronic devices, from PCs to smartphones. Some of the free reports […]

2015 AFE Bulletin Issue Three_FEATURED

Get the Latest Floral Industry News in the 2015 AFE Bulletin Issue Three

The 2015 AFE Bulletin Issue Three is out now, and includes details about the upcoming Fundraising Dinner, the latest AFE news, and highlights from AFE’s annual board meeting in Colorado! In this issue: AFE Trustees Get a Taste of the Rockies Get ‘Back to Basics’ with Best Practices for Sympathy Sales Internships Making a Difference […]


AFE Trustees Get a Taste of the Rockies

AFE Trustees met in Aurora, Colo. in late July for their annual board and committee meetings to plan the Endowment’s programs and goals for the year. The AFE Board had a very successful trip, visiting several industry supporters including Welby Gardens and Tagawa Greenhouses. For their first visit, CEO of Welby Gardens Al Gerace and […]

Peggy and Michael Leider

Memorial Tribute Established for Peggy and Michael Leider

Past AFE Trustee Ken Tagawa has established a new memorial tribute in memory of lifelong floral industry members Margaret Lynch “Peggy” Leider and her son Michael J. Leider Jr. Past AFE Chairman Jim Leider suffered the losses of his wife and son this year, first with the death of Peggy who passed away on March 23, […]

Young Professionals Council Logo

AFE Launches Young Professionals Council

AFE has established the Young Professionals Council (YPC), which consists of a vibrant group of 21- to 35-year-old students and professionals in the floral industry. YPC members will use their skills and strengths to help reach other young professionals interested in becoming leaders in the floral industry, provide guidance and feedback on AFE’s programs, and […]


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