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AFE Trustees visit UFL/IFAS Research Center – January 2015

The January 2015 AFE Board of Trustees meeting was held in Orlando, Florida. Trustees conducted Endowment business, toured the University of Florida/IFAS Research and Education Center in Apopka, and heard presentations from industry innovators.  

Funeral flowers report

Key Insights From Recent Funeral Directors Study

The Floral Marketing Research Fund (FMRF), in collaboration with the American Floral Endowment (AFE), released findings from a recent study of funeral directors. The downloadable free report includes thoughts and preferences on sympathy flowers, charity donations versus flowers, consumers’ reactions toward sympathy flowers, the relationship between floral retailers and funeral directors and more. The Funeral […]


AFE Wins Platinum MarCom Award for “Murder, Sex and Greed”

The American Floral Endowment (AFE) took home its fourth award for the animated awareness video “Murder, Sex and Greed.” MarCom Awards selected the video from over 6,500 entries as the best nonprofit film. “We’re thrilled to receive MarCom’s Platinum Award—the organization’s top honor,” said AFE Executive Director Debi Aker. “This video has been instrumental in […]


Deadline for AFE Scholarships Fast Approaching

Internships are the best way for students to gain valuable hands-on experience to help their studies and future career. The American Floral Endowment (AFE) funds internships for floriculture and environmental horticulture students each year, and the deadline is fast approaching! AFE is now accepting applications for the Vic & Margaret Ball Intern Scholarship Program and […]

Cindy Hanauer

AFE Appoints Two New Board Members

The American Floral Endowment (AFE) is pleased to announce Cynthia “Cindy” Hanauer and William “Billy” Hardin, Jr. as new members of its board of trustees. Both will serve a three-year term with the option for a second term.   Cynthia “Cindy” Hanauer Hanauer is founder and CEO of Grand Central Floral, LLC in Jacksonville, Florida. […]


Pollinator Work Continued Last Week

SAF and AmericanHort participated in two important meetings last week focused on the continuing debate about pollinator health. IR-4, the USDA-funded organization which helps provide EPA with data supporting registration of chemicals for horticulture and other specialty crops, worked with the chemical industry to host a conference on research needs.  Attended by several leading horticultural […]

Ken Benjamin

Memorial Tribute Established in Memory of Ken Benjamin

The American Floral Endowment (AFE) announced a new memorial tribute in memory of Kenneth “Ken” Benjamin, a lifelong member of the floral industry who passed away on December 14 at the age of 91. The $1,000 fund was established by the Kennicott and Van Namen families. “Ken had an ardent passion for the flower industry and a […]


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