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Thoth Awards FEATURED

Third Award Bestowed to AFE’s “Murder, Sex and Greed” Video

Three for three! The “Murder, Sex and Greed” animated awareness video produced by AFE in September 2013 has won its third communications award, a Thoth Award bestowed by the National Capital Chapter of the Public Relations Society of America. The video was developed to educate the floriculture industry about the positive impacts AFE makes on […]

funeralflowersphoto_FEATURED

AFE Partners With National Funeral Directors Association on New Study

AFE, through the Floral Marketing Research Fund (FMRF), is conducting a study with the National Funeral Directors Association to provide insight about how to improve the working relationship between florists and funeral directors and promote the many benefits of flowers and plants. This study aims to: Provide insight as to how retail florists and funeral […]

Williamson308report_FEATURED

New Genetic Engineering Research Aims to Increase Postharvest Life of Cut Flowers

New genetic engineering research from AFE funded researchers at North Carolina State University provides information about how to manage fungal diseases in eco-friendly ways, potentially increasing the postharvest life of cut flowers. Although fungal pathogens, such as Botrytis, cause economically devastating diseases in nursery, field and greenhouse production of important floriculture crops, few genes have […]

2014 Edition 3 Bulletin FEATURED

2014 Edition Three AFE Bulletin Available Now!

The 2014 Edition Three AFE Bulletin is hot off the press, featuring the latest industry news and Endowment updates! Highlights include: Remembering Industry Icon and AFE Champion Tom Butler Welcoming New Chairman Gabriel Becerra More Than 250 Industry Members Support 2014 AFE Fundraising Dinner New Retail Study With Funeral Directors Association New Research Coordinator Appointed […]

TerrilNell_FEATURED

AFE Appoints New Research Coordinator

AFE has appointed Terril A. Nell, Ph.D., as its new research coordinator to oversee the Endowment’s research funding and provide counsel to industry researchers. Nell is professor emeritus in floriculture at the University of Florida (UF) and developed the UF postharvest program in 1983, which he credits AFE funding for making possible. “AFE-supported research has […]

Todd_BachmanFEATURED

Five New AFE Named Funds Raise More Than $800,000 in Contributions

Five new named funds were announced at the AFE Annual Fundraising Dinner on Aug. 14. Establishing a named fund is a way to show your support of the industry and leave a lasting tribute to the floral industry for years to come. These funds joined with seven other named funds created since 2011. Two New Designated […]

newleaders_FEATURED

New Leaders Take the Reins at AFE

AFE announced the appointments of new leaders at the Aug. 14 annual fundraising dinner: Gabriel Becerra as AFE’s new chairman, Charles Kremp as treasurer/secretary-elect and Bill Fernandez as the newest trustee. Gabriel Becerra, president of Golden Flowers in Miami, begins his role as chairman after eight years as a trustee. In his new role, Becerra […]

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