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Ken and Deena Altman

Altman, Ecke MS/Ph.D. Scholarships in Floriculture Available

AFE is now accepting applications for the new Altman Family Scholarship, and the Paul Ecke, Jr. Scholarship, for graduate students who have the skills and passion to become leading floricultural scientists and educators. The application deadline is Feb. 1. Deena and Ken Altman The Altman Family Scholarship was created in 2015 by Ken and Deena Altman […]

Gabriel Becerra

AFE Announces New Trustees and Appointments

AFE Chairman Gabriel Becerra of Golden Flowers announced the appointments of two new trustees and three new officers during AFE’s 2015 Fundraising Dinner, which was held on September 10. David Garcia of the Pete Garcia Company in Atlanta, Ga., and Greg Royer of Royer’s Flowers & Gifts in Lebanon, Pa., will both serve three-year terms on […]


Supporters Rally to Raise Floriculture Funding at 2015 AFE Dinner

AFE’s biggest fundraising event of the year, the 2015 Annual Fundraising Dinner, was a record-breaking occasion, with more than 270 supporters in attendance. New scholarships, educational programs and donors reaching new giving levels were announced at the dinner, which was held on September 10 at The Ritz-Carlton Amelia Island in Amelia Island, Fla. in conjunction […]

Floral Marketing Research Fund Website_FEATURED

New Website Launched for Floral Marketing Research Fund

AFE has launched an updated and more efficient website for the Floral Marketing Research Fund (FMRF) at The newly designed website is now mobile-friendly and features improved navigation for users to access free research reports and other FMRF news and updates on all electronic devices, from PCs to smartphones. Some of the free reports […]

2015 AFE Bulletin Issue Three_FEATURED

Get the Latest Floral Industry News in the 2015 AFE Bulletin Issue Three

The 2015 AFE Bulletin Issue Three is out now, and includes details about the upcoming Fundraising Dinner, the latest AFE news, and highlights from AFE’s annual board meeting in Colorado! In this issue: AFE Trustees Get a Taste of the Rockies Get ‘Back to Basics’ with Best Practices for Sympathy Sales Internships Making a Difference […]


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