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AFE Develops Employer Resource Guide for Business Internship Program

AFE developed a new Employer Resource Guide to accompany its Business Internship Program, now in its second year. The guide was created to help companies build a successful internship program, with easy-to-use guidelines and steps to create meaningful learning experiences for the next generation of business leaders. The internship program draws emerging young business professionals […]

Bill Miller, Eddie Hale, Kendra Hutchins, Margery Daughtrey, Walter Gaipa, Mark Bridgen, Nora Catlin, John Griffis, Walt Nelson, Garrett Owen, Patrick Henry and Isabel Branstrom at JAMI Bergschenhoek in the Netherlands.

NFF’s 2017 Meeting and New Partnership with AFE

The National Floriculture Forum (NFF) has announced its 2017 annual meeting will be held in Philadelphia from March 17-19, 2017 during the Philadelphia International Flower Show. Participants of the meeting will attend the show and tour Longwood Gardens, and gather to discuss increasing the younger generation’s involvement in production and academic floriculture and horticulture. Members […]

Gabriel Becerra

Gabriel Becerra Appointed to President of FMRF

The Floral Marketing Research Fund (FMRF) has announced the appointment of Gabriel Becerra of Golden Flowers in Miami, Fla. as the new President of the FMRF Board, effective Sept. 1, 2016. Becerra precedes Paul Bachman of Bachman’s Inc., who completed his two-year FMRF presidency. “I am very happy to lead the efforts of the FMRF to provide the […]

L to R: Dwight Larimer and Gabriel Becerra

2016 Fundraising Dinner a Big Success in Maui

AFE’s biggest fundraising event of the year, the 2016 Annual Fundraising Dinner, was an exciting and momentous evening, honoring industry champions and raising money for floriculture. The dinner, attended by nearly 300 industry members, was held on Sept. 22 in conjunction with the Society of American Florists’ Annual Convention in Maui, Hawaii. The event included […]

Eugene and Evelyn Yoshihara

Tribute Established in Memory of Gene Yoshihara

The Tagawa family has established a new memorial tribute in memory of lifelong floral industry figure Eugene “Gene” Yoshihara, who passed away on July 30, 2016. He was 80 years old. Created with a $5,000 contribution through AFE, the Eugene Yoshihara Memorial Tribute honors the respected industry veteran and continues his legacy. Yoshihara was born to […]


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