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Tomato With Ethylene

New Research Offers Cost-Effective Solutions for Ethylene Problems

Ethylene is an odorless, colorless gas that plays a role in seed germination, fruit ripening, leaf yellowing, etc., but too much ethylene can lead to product loss via accelerated flower wilting, abnormal growth and other problems. Results from two new research reports by AFE funded researchers Michelle Jones, Ph.D., and Nichole Edelman of The Ohio […]


New Badges Show Your Proud Support of AFE!

AFE has made it easy for you to let other industry members know you support its efforts. Download AFE’s “proud supporter” badges today in PDF and JPG file formats for print and electronic purposes. Badges can be used in publications, shared on social media, posted on industry websites or utilized in other ways to fit […]


AFE Launches New Website

AFE has launched a new and improved website at to serve as the hub of its activities. The newly designed website makes use of the latest technology and is completely mobile-friendly. The streamlined site features everything you need to take advantage of all the ways AFE benefits the floriculture and horticulture industries, from free […]

FEATURED_Gold Circle

AFE’s “Murder, Sex and Greed” Video Takes Second Major Communications Award

AFE brings home the gold! AFE earned its second major industry award, the Gold Circle Award from the Center for Association Leadership (ASAE), for its original “Murder, Sex and Greed” animated video, developed to educate the floriculture industry about the positive impacts AFE makes on critical industry problems. “The awards AFE is winning prove that […]

Featured_Bulletin 2014 Edition2 Screenshot

Get the Latest Floral Industry News in the 2014 Edition Two AFE Bulletin

The second edition of the 2014 AFE Bulletin is available now and is full of useful industry news and Endowment updates! 2014 Edition Two highlights include: Two Students Awarded 2014 Paul Ecke Jr. $10,000 Scholarships Solutions to Common Gerbera Concerns Pledge Now for a Chance to Win in AFE’s 2014 Pledge Campaign! 2014 Fundraising Dinner […]

greed - award

AFE’s Murder, Sex and Greed Video Wins 2014 American Advertising Award

Awards season is officially underway! The DC Ad Club presented a Silver 2014 American Advertising Award (ADDY award) recognizing creative excellence to AFE for its original Murder, Sex and Greed animated awareness video. The video was developed to educate the floriculture industry about the positive impacts AFE makes on critical industry problems. “We’re honored to […]


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