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2013-2014 AFE Annual Report Highlights

AFE has just released its 2013-2014 annual report. “This annual report showcases the recent exciting ways AFE has been serving all segments of the floriculture and environmental horticulture industries,” AFE Chairman Gabriel Becerra of Golden Flowers, said. “The donors who generously support the Endowment make all of this great work possible.” 2013-2014 annual report highlights […]


AFE Bulletin — 2015 Issue One

AFE’s Latest Bulletin includes: ** New ** Funeral Directors and Flowers Report, Fourth Award for Murder, Sex and Greed Video, New Trustees Appointed, Memorial Tribute Established, Downy Mildew Report, Upcoming Deadlines and more!


Midwest Group Makes Generous Contribution to Tom Butler Family Fund

The Midwest Group, a floral industry trade association consisting of 15 leading florists nationwide, generously donated $1,500 to the Tom Butler Family Fund. The fund was established in 2014 by Tom and Becky Butler to provide general undesignated funds to the American Floral Endowment (AFE), prior to Tom’s passing in August. “Tom engendered a perception of familiarity […]


AFE Trustees visit UFL/IFAS Research Center – January 2015

The January 2015 AFE Board of Trustees meeting was held in Orlando, Florida. Trustees conducted Endowment business, toured the University of Florida/IFAS Research and Education Center in Apopka, and heard presentations from industry innovators.  

Funeral flowers report

Key Insights From Recent Funeral Directors Study

The Floral Marketing Research Fund (FMRF), in collaboration with the American Floral Endowment (AFE), released findings from a recent study of funeral directors. The downloadable free report includes thoughts and preferences on sympathy flowers, charity donations versus flowers, consumers’ reactions toward sympathy flowers, the relationship between floral retailers and funeral directors and more. The Funeral […]


AFE Wins Platinum MarCom Award for “Murder, Sex and Greed”

The American Floral Endowment (AFE) took home its fourth award for the animated awareness video “Murder, Sex and Greed.” MarCom Awards selected the video from over 6,500 entries as the best nonprofit film. “We’re thrilled to receive MarCom’s Platinum Award—the organization’s top honor,” said AFE Executive Director Debi Aker. “This video has been instrumental in […]


Deadline for AFE Scholarships Fast Approaching

Internships are the best way for students to gain valuable hands-on experience to help their studies and future career. The American Floral Endowment (AFE) funds internships for floriculture and environmental horticulture students each year, and the deadline is fast approaching! AFE is now accepting applications for the Vic & Margaret Ball Intern Scholarship Program and […]


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