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AFE to Participate in #GivingTuesday December 2

The American Floral Endowment (AFE) announced its participation in #GivingTuesday, a national movement to encourage charitable giving. Following the chaos of Black Friday and Cyber Monday, #GivingTuesday (Dec. 2) is a unique opportunity to harness the generous spirit of the holiday season and support the floral industry by making a tax-deductible year-end donation to AFE. “No […]

AmazonSmile Graphic

Shop AmazonSmile and Support the Floral Industry

The American Floral Endowment (AFE) has partnered with AmazonSmile to provide an easy way to shop for the holidays and give back to the floral industry at the same time. Shop at and Amazon will donate 0.5 percent of your total purchase price to AFE! Products and prices available through the AmazonSmile program are the same as on […]


Michelle Altenberg Joins American Floral Endowment

The American Floral Endowment (AFE) is pleased to announce Michelle Altenberg as its new communications specialist. Altenberg will work closely with AFE Executive Director Debi Aker on media relations, social media, the quarterly bulletin, donor cultivation and website management. “I am very excited to be a part of this dynamic team working to advance the […]


AFE Now Accepting Applications for $10,000 2015 Ecke Scholarship

Are you a current or future graduate student with the skills and passion to become the next notable floriculture researcher or educator? If so, apply for the Paul Ecke Jr. M.S./Ph.D. Scholarship Program now through Feb. 1, 2015. Applications are available online. The scholarship honors the late Paul Ecke Jr. of Encinitas, Calif., who made […]

Thoth Awards FEATURED

Third Award Bestowed to AFE’s “Murder, Sex and Greed” Video

Three for three! The “Murder, Sex and Greed” animated awareness video produced by AFE in September 2013 has won its third communications award, a Thoth Award bestowed by the National Capital Chapter of the Public Relations Society of America. The video was developed to educate the floriculture industry about the positive impacts AFE makes on […]


AFE Partners With National Funeral Directors Association on New Study

AFE, through the Floral Marketing Research Fund (FMRF), is conducting a study with the National Funeral Directors Association to provide insight about how to improve the working relationship between florists and funeral directors and promote the many benefits of flowers and plants. This study aims to: Provide insight as to how retail florists and funeral […]


New Genetic Engineering Research Aims to Increase Postharvest Life of Cut Flowers

New genetic engineering research from AFE funded researchers at North Carolina State University provides information about how to manage fungal diseases in eco-friendly ways, potentially increasing the postharvest life of cut flowers. Although fungal pathogens, such as Botrytis, cause economically devastating diseases in nursery, field and greenhouse production of important floriculture crops, few genes have […]


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