R.I.S.E. to Support the floral industry during our annual fundraising campaign! Click Here to Make a Donation

For Wholesalers/Fresh Product Distributors

Resources, programs, and news tailored for you and your businesses!

Wholesalers/Fresh Product Distributors are an incredibly important part of our industry. AFE strives to provide resources and programs that uplift all segments. Browse this page to see what AFE has to offer you and your business!

From my first experience of hearing about AFE and how they support the industry, I have truly grown to appreciate all AFE does and how it touches every part of our industry… As an industry educator, I have had the opportunity to present the results of some of the wonderful studies and reports that have been funded by FMRF, experienced first hand how floral design grants make education possible, seen how scholarships can make dreams come true and become an AFE donor to be part of giving back to this wonderful industry. The friendships that have blossomed from the events, dinners and working with the other AFE volunteers, are some of the most fulfilling experiences in my floral journey. AFE helps our industry continue to GROW
– Jackie Lacey AAF, AIFD, CFD, PFCI

Free Care and Handling Poster

Partner With Us to Share Industry Resources! AFE welcomes partnerships with wholesalers to share our Care & Handling Posters directly to your client retail florist shops. Partnerships like these help the Endowment to share its resources more broadly, help the industry increase profits, and help you build better relationships with your customers! You can order a poster for your business today! Or, if you’d like to partner with AFE to deliver resources to your network, reach out to us at afe@endowment.org.

Partner with us TODAY!

In everything we do, AFE is supporting innovation, opportunities, and growth for all segments of the floral industry. We need your help to continue this great work!