60 Days to Raise $100,000 – Supporting another 60 years of floral industry programs, research, and resources! We are pleased to announce that a record-breaking $161,080 was raised through industry sponsorships and donations in support of the $100,000 in 60 Days...
Thank you for Joining Our 60 Days Campaign! Supporting another 60 years of programs, research, and resources! For the second year in a row, AFE’s annual fundraising event was held fully virtually in order to assure the safety and health of our floral community....
AFE is excited to be celebrating 60 years of floral industry support in 2021! We take pride in our past and are committed to the floral future by providing industry-focused support. Through these years, we’ve grown this industry together. Take a look at our 60th...
Authored by Bruce Wright Check out the free business tools available from AFE—and help keep them coming. Are you in need of something that will lift your spirits and relieve some stress in 60 seconds or less? Try sampling one of the sweet and playful videos in the...
A memorial tribute honoring Nicholas Ignatius Paul has been established by Georgianna and Dennis Paul through the American Floral Endowment (AFE). Nicholas Ignatius Paul “Nick” (affectionately known as “Chief” by …Read More »
If there’s one thing we love to see, it’s our educational grants in action, educating and inspiring students. In 2022, AFE gave researchers at Mississippi State University an educational grant of …Read More »
Floral Industry Champion and Pioneer A memorial tribute has been established through the American Floral Endowment (AFE), honoring Delmar “Del” Earl Demaree Jr., AAF. Del Demaree Jr. passed away on …Read More »
The American Floral Endowment (AFE) announces a new memorial tribute in memory of Edward Seagroatt, established by longtime friends Red & Katie Kennicott of Kennicott Brothers Co. Edward A. Seagroatt, …Read More »
Ethylene damages and kills plants and flowers. Ethylene is a naturally occurring wound hormone that causes leaf yellowing, leaf drop, bud drop, and reduced flower life. Ethylene gas is given …Read More »
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