60 Days to Raise $100,000 – Supporting another 60 years of floral industry programs, research, and resources! We are pleased to announce that a record-breaking $161,080 was raised through industry sponsorships and donations in support of the $100,000 in 60 Days...
Thank you for Joining Our 60 Days Campaign! Supporting another 60 years of programs, research, and resources! For the second year in a row, AFE’s annual fundraising event was held fully virtually in order to assure the safety and health of our floral community....
AFE is excited to be celebrating 60 years of floral industry support in 2021! We take pride in our past and are committed to the floral future by providing industry-focused support. Through these years, we’ve grown this industry together. Take a look at our 60th...
Authored by Bruce Wright Check out the free business tools available from AFE—and help keep them coming. Are you in need of something that will lift your spirits and relieve some stress in 60 seconds or less? Try sampling one of the sweet and playful videos in the...
The American Floral Endowment Becomes Newest Member of the Floriculture Sustainability Initiative The American Floral Endowment (AFE) has become the newest Associate Member of the Floriculture Sustainability Initiative (FSI). …Read More »
An incredible 188 people attended AFE’s educational session “Effective Management of Thrips and Botrytis” at Cultivate ’23 this July. It was one of the highest attended sessions in the history …Read More »
Discover how cutting-edge research can help flower growers store flowers for longer durations, ensuring blooms remain fresh and vibrant for extended periods. Hear the direct findings from AFE-funded research along …Read More »
Warm weather, beautiful summer blooms, and a vibrant student presence were the backdrop for this year’s American Society for Horticultural Science (ASHS) Annual Conference in Orlando, Florida from July 31-August …Read More »
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