PRESS RELEASE: American Floral Endowment Seeks Industry Input for Strategic Planning
American Floral Endowment Seeks Industry Input for Strategic Planning Deadline: July 9th, 2021 FOR IMMEDIATE RELEASE Alexandria, Virginia, June 22nd, 2021 – The American Floral Endowment (AFE) asks for industry feedback as they engage in a new strategic...Collaborative Sponsorships Fund New Houseplant Consumer Study!
Five major industry contributors, including the Floral Marketing Fund, Altman Plants, Costa Farms, Green Circle Growers, Hortica, and Metrolina Greenhouses have come together in collaboration to fund an exciting new research project. The study, “Houseplants Consumer...AFE Sponsors Clemson University’s STEM it UP 2.0 Conference
While the format may have been a little different, the information was just as valuable for the 22 agriscience teachers who attended Clemson University’s STEM it UP 2.0 professional development conference sponsored by AFE. STEM it UP 2.0 was held during a time when...
New Research Projects Funded for 2021-2022
For 60 years, the American Floral Endowment (AFE) has been the ‘go-to’ source for funding research and communicating the results, along with the researchers, to the floral industry. AFE’s research projects have provided generations of advances and will continue to do...CalFlowers Strengthens Scholarship Fund with Donation
CalFlowers, the leading floral trade association in California serving growers and the entire supply chain in 48 states, announces the donation of $50,000 to the American Floral Endowment (AFE) in Alexandria, VA. The monetary gift is directed to fund the CalFlowers...Impact of Irrigation and Fertilization Practices on Herbaceous Perennial Growth and Flowering
The visual appearance of plant materials is an important purchasing factor for consumers. Uneven growth, poor branching, wilting, and nutrient deficiencies can reduce the salability of plants. Insufficient irrigation and fertilization can impact various aspects of...
