PMA Archives - American Floral Endowment

Research Study to Break New Ground in Understanding Consumers

by Ashley Alexander | Feb 6, 2019 | Latest News

Sales of cut flowers have decreased recently in the U.S. floral market. Some experts posit that this could be correlated with changes in disposable income, causing some consumers to move to the lower-value end of the market. Others contend that this decrease in floral...

AFE Hits the Road to PMA

by Ashley Alexander | Oct 29, 2018 | Latest News

Last month, AFE joined thousands of floral industry members and traveled to the Produce Marketing Association (PMA)’s 2018 Fresh Summit held in Orlando, Florida. And what a show it was! PMA’s CEO Cathy Burns presented The Forum for the Future State of the Industry,...

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The Driving Forces of Sustainability
Remember when organic labels appeared before an official organic definition? We are at the same moment with sustainability. Sustainability can be thought of as “meeting the needs of the present …Read More »
A Look at the Next Generation of Floricultural Scientists, Educators, and Leaders
We are so pleased to announce this year’s Paul Ecke, Jr. and Altman Family Scholars! Congratulations to these incredible young professionals! These six individuals have a plethora of accomplishments in …Read More »
R.I.S.E. to Support: 2023 Fundraising Campaign
2023 Fundraising Campaign Held Virtually Between Monday, May 15th – Friday, June 30th R.I.S.E. up to support the floral industry! In an effort to continue to increase support for …Read More »
AFE’s Laura Barth Inducted into GPN Magazine’s 40 Under 40
The American Floral Endowment (AFE) is pleased to announce that AFE’s Research Coordinator, Laura Barth, has been inducted into Greenhouse Product News (GPN) Magazine’s 12th Annual 40 Under 40, Class …Read More »
Memorial Tribute Established in Memory of Marc van Iersel
A memorial tribute honoring Marc van Iersel has been established through the American Floral Endowment (AFE). Dr. Marc van Iersel, Researcher and Professor at the University of Georgia, peacefully passed …Read More »

Research Study to Break New Ground in Understanding Consumers

AFE Hits the Road to PMA

AFE Career Center

Latest News

The Driving Forces of Sustainability

A Look at the Next Generation of Floricultural Scientists, Educators, and Leaders

R.I.S.E. to Support: 2023 Fundraising Campaign

AFE’s Laura Barth Inducted into GPN Magazine’s 40 Under 40

Memorial Tribute Established in Memory of Marc van Iersel

Featured

The Driving Forces of Sustainability

A Look at the Next Generation of Floricultural Scientists, Educators, and Leaders

R.I.S.E. to Support: 2023 Fundraising Campaign

AFE’s Laura Barth Inducted into GPN Magazine’s 40 Under 40

2023 Paul Thomas Floriculture Production Intern of the Year Announced