A memorial tribute has been established by Red and Katie Kennicott through the American Floral Endowment (AFE), honoring Donald (Don) E. Hook, AAF. Don passed away peacefully on Sunday, March 20th at the age of 92. Don was a longtime member of the floral industry and...
The American Floral Endowment (AFE) announces a new memorial tribute in memory of John M. Hodapp. This memorial tribute is established by long-time clients and friends, the Tawaga Family and Ken Young AAF. John was Director of Agency Operations, overseeing the firm’s...
Volunteer Leader, Industry Champion, and Business Expert The American Floral Endowment (AFE) announces a new memorial tribute in memory of Robert “Bob” Williams II. Smithers-Oasis CEO Robin Kilbride, along with Red & Katie Kennicott of Kennicott Brothers...
The American Floral Endowment (AFE) announces a new memorial tribute in memory of Dr. Harold F. Wilkins, Professor Emeritus, Department of Horticulture, University of Minnesota, who passed away on January 7, 2021. Dr. Wilkins was a major force in the floriculture...
The American Floral Endowment (AFE) announces a new memorial tribute in memory of Arthur Brentwood Humphrey, a longtime friend of the floral industry who died on October 6, 2020, at the age of 74. The $1,000 fund was established by the Mayme Leong Family of Ah Sam...
A memorial tribute has been established with the American Floral Endowment by the University of Georgia Department of Horticulture to honor Paul Thomas, Ph.D. who passed away September 14, 2019, at the age of 65. Paul was a renowned researcher, prolific speaker and...
A memorial tribute has been established by the Next Level Florist Group to honor Michael Kraft who passed away April 25, 2019, at the age of 52. Michael passed away peacefully in his home after an eight-year battle with cancer. Michael was a treasured member of the...
No matter where you are in your career, the pursuit of knowledge is an essential pillar of progress. The industry is constantly evolving, and it’s more important than ever to …Read More »
Join Us in Funding the Future of Floriculture and In-Person at Our Upcoming Reception! There are only two weeks left to join us in Funding the Future of Floriculture …Read More »
Unfortunately, poinsettia and sweet potato whitefly (Bemisia tabaci) go together like cats and fleas; if you have one, you’ll have the other. By this time (June) you should already be …Read More »
The American Floral Endowment’s James and Helen Phillip Floral Design Grant is a testament to family values and deep-rooted passion for the floral industry. The Phillips left a profound impact …Read More »
To your average non-industry member, the scope of horticulture and floriculture may not run far outside of lawn care and gardening. Education is an excellent place to start when it …Read More »
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