Consumer Valuation of Plants Project: Intercept Interview Results Preview
A small introductory qualitative study was completed to set the stage for the plant valuation research project and inform upcoming quantitative studies. Intercept interviews (n=44) were conducted at three garden center locations in Southern Ontario as well as one...
Determining Consumer Preferences for Floral Designs Elements
Floral designers have long been taught that the most important attributes of a floral design are the elements of line, color, texture, pattern, form, space, and size. Yet, little formal research has been conducted to determine which of these design elements are truly...Research Study to Break New Ground in Understanding Consumers
Sales of cut flowers have decreased recently in the U.S. floral market. Some experts posit that this could be correlated with changes in disposable income, causing some consumers to move to the lower-value end of the market. Others contend that this decrease in floral...Judges Needed!
Join the panel of contest judges for the 2nd Annual Flower Love Video Contest! Email dchedester@afeendowment if you are interested. We need YOUR help! Volunteers are needed to be on the panel of contest judges that will determine the top 10 finalists for the 2nd...
