NEW VIDEO: 60 Years of Floral Industry Support!
AFE is excited to be celebrating 60 years of floral industry support in 2021! We take pride in our past and are committed to the floral future by providing industry-focused support. Through these years, we’ve grown this industry together. Take a look at our 60th...Memorial Tribute Established in Memory of Arthur Brentwood Humphrey
The American Floral Endowment (AFE) announces a new memorial tribute in memory of Arthur Brentwood Humphrey, a longtime friend of the floral industry who died on October 6, 2020, at the age of 74. The $1,000 fund was established by the Mayme Leong Family of Ah Sam...Announcing AFE and Rio Roses Virtual Mask-erade Photo Contest Winner!
The American Floral Endowment (AFE) transformed their Annual Fundraising Dinner into a Virtual Mask-erade Event featuring Photo Contest sponsored by Rio Roses Alexandria, Virginia, October 1, 2020 – In light of the COVID-19 Pandemic, the American Floral Endowment...Unconventional Passing of the Chairman’s Gavel Video & New AFE Board Appointments
AFE Chairman Passing of the Gavel 2020 Due to COVID-19, AFE’s Annual August Board Meeting like our 2020 Annual Dinner was held fully virtually unlike prior years, but that didn’t stop the annual passing of the gavel! Outgoing AFE Board Chairman, Jim Daly of...
AFE Virtual Dinner Raises Funds, Inspires Creativity
Due to the COVID-19 pandemic, the American Floral Endowment turned its annual fundraising dinner, typically held at the start of the Society of American Florists’ annual convention, into a virtual “mask-erade,” in which supporters enjoyed a meal from the safety of...
Four Industry Members Earn AAF Designation
Four floral industry members with varied and distinguished experience are set to be inducted into the American Academy of Floriculture (AAF). The honorees have earned the prestigious rank by committing their time and energy to both the floral industry and their local...
