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AFE Hits the Road to PMA 

Last month, AFE joined thousands of floral industry members and traveled to the Produce Marketing Association (PMA)’s 2018 Fresh Summit held in Orlando, Florida. And what a show it was! PMA’s CEO Cathy Burns presented The Forum for the Future State of the Industry,...

Growing Further Newsletter for Growers

Hey Growers!  Are you receiving AFE’s Growing Further quarterly newsletter?  Get the latest updates on research reports and resources tackling today’s challenges. This issue brings you an update on Pollinator Research, Thrips, and a new Daily Light...

#FlowerMarketing Monday Videos Reach Thousands

According to Social Media Today, 90 percent of customers say videos help make buying decisions.  This is the strategy behind the American Floral Endowment’s (AFE’s)  #FlowerMarketingMonday weekly video series, which has reached more than 30,000 consumers...

Gifts that Give Back

Charitable Remainder Trust A charitable trust is another way to make a gift and receive income for life. It is more flexible in nature than a gift annuity and can allow you to meet different personal goals. Your payments can be either fixed or variable in amount. See...

Sample Bequest Language

As you consider a bequest to the American Floral Endowment, you and your attorney may find it helpful to have the following wording for different types of bequest provisions. If you have a revocable living trust, similar language can be included in the provisions of...

Heritage Circle

Become Part of Our Heritage Circle The American Floral Endowment created the Heritage Circle – an honorary organization composed of persons who have made provision for a planned gift to AFE through a bequest, a life insurance policy, a trust or otherwise, such as a...