Recognizing the Endowment’s Milestones, New Initiatives, and Dedicated Donors The Endowment hosted its annual event & reception during the SAF Annual Convention in Phoenix, AZ on September 7, 2023. The evening was a celebration of the floral industry as a...
AFE Champions – Dr. Marvin Miller and Dwight Larimer The American Floral Endowment (AFE) is excited to announce the recipients of the inaugural AFE Ambassador Awards! The AFE Ambassador Award recognizes an individual, organization, or institution in the floral...
Introducing the Carlstedt’s LLC Fund and the Pérez Villegas Family Fund The American Floral Endowment (AFE) announced the establishment of two new Named Funds during our recent Friends of Floral Reception on Sept. 7th – the Carlstedt’s LLC Fund and the...
60 Days to Reach $60,000 – Support another 60 years of floral industry programs, research, and resources! For the second year in a row, our annual fundraising event will be held virtually in order to assure the safety and health of the floral...
The American Floral Endowment (AFE) transformed their Annual Fundraising Dinner into a Virtual Mask-erade Event featuring Photo Contest sponsored by Rio Roses Alexandria, Virginia, October 1, 2020 – In light of the COVID-19 Pandemic, the American Floral Endowment...
The AFE 43rd Annual Fundraising and Recognition Dinner was held during the SAF Annual Convention in Amelia Island, Florida on Thursday, September 19, 2019. The evening was full of excitement as AFE reported on program and research success stories. Two new named...
An incredible 188 people attended AFE’s educational session “Effective Management of Thrips and Botrytis” at Cultivate ’23 this July. It was one of the highest attended sessions in the history …Read More »
Discover how cutting-edge research can help flower growers store flowers for longer durations, ensuring blooms remain fresh and vibrant for extended periods. Hear the direct findings from AFE-funded research along …Read More »
Warm weather, beautiful summer blooms, and a vibrant student presence were the backdrop for this year’s American Society for Horticultural Science (ASHS) Annual Conference in Orlando, Florida from July 31-August …Read More »
Are you like hundreds of other business owners who continually procrastinate when faced with developing a viable succession plan for your business? If so, check out the newest addition to …Read More »
The American Floral Endowment (AFE) is excited to celebrate and recognize Research Director, Terril Nell, Ph.D., AAF for his recent induction into the 2023 Society of American Florists (SAF) Floriculture …Read More »
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